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ACTIVATE CUSTOMER DATA FROM YOUR WAREHOUSE

Turn data at rest into data in motion

mParticle plugs directly into any cloud data warehouse to not only activate your customer data, but to enrich its value through our powerful intelligence layer, driving higher ROI than any other CDP.

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Activate customer data from your warehouse

Get the best of both worlds. Composable, yet complete.

  • 01
    Intelligent data activation across all channels

    Get your data in motion the right way by ensuring data quality and continuously augmenting your customer profiles with powerful insights and predictions to scale your marketing to new heights.

  • 02
    Powerful insights about the customer journey

    Continually improve your understanding of your customer, their journey, and opportunities to optimize your customer experience across every channel and touchpoint.

  • 03
    AI-powered Next Best Action and Next Best Offer

    Deliver the right message to the right person on the channel where they are most likely to respond to lift engagement and conversion to new heights.

  • 04
    Audience activation based on real-time behavior

    Build and activate audiences using combinations of user actions across touchpoints. Deliver timely, relevant segments to downstream tools to power personalized experiences.

  • Tatcha Logo
  • Tatcha Logo
  • Marley Spoon Logo
  • Marley Spoon Logo
  • KFC Logo
  • KFC Logo

We are thrilled to leverage the power of mParticle to enhance our data strategy and drive exceptional customer experiences that sustainably fuel our growth. Warehouse Sync enables us to optimize the value of our data team’s investments in Snowflake and seamlessly align them with our marketing objectives.

Jacqueline Supman

Director of Product Management, Tatcha

We have valuable calculations in the data warehouse. If they sit in the data warehouse, it might be great for reporting, but it doesn’t add value for marketing. This is where mParticle’s role becomes key. Warehouse Sync lets us send this information to our CRM systems and leverage it for Audience building mParticle.

Karen Gupta

Global Head of CRM, Marley Spoon

We can now seamlessly integrate our most valuable data platforms, like Snowflake, to form a more comprehensive view of our customers. mParticle enables us to offer better customer experiences across the entire customer journey, while saving valuable time and engineering resources. This game-changing solution has elevated our data strategy to the next level.

Sian-lee Bryson

Product Lead MarTech, KFC

Designed for multi-channel consumer brands.

A man in business attire walks past a tiled stone wall while using stairs outdoors, carrying a backpack. Overlaid interface elements display location coordinates (40.70390, -73.98670) and a user profile labeled “John Smith – iOS app.” A promotional banner at the bottom reads, “When at location: Unlock coupon 10% off,” indicating a location-based mobile marketing with a customer data platform.

Simple event tracking directly to your data warehouse

Make it easy to track any and all events across any channel, landing it directly in your cloud data warehouse or any of your mar-tech apps for future activation strategies.

  • E2E real-time data streaming
  • Native data collection across all digital platforms
  • Integrations with leading POS and loyalty systems
  • Monitor connection health
  • Rules and filters to control what data is sent
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A man wearing a cream-colored knit cap and patterned shirt looks toward the camera in warm, dramatic lighting. Overlaid on the right are digital marketing actions in a user interface, with "Sync ad audiences" highlighted among other options like "Send SMS personalized offer" and "Update ad suppression list." The image conveys targeted advertising or audience segmentation workflows in a marketing automation setting.

Better outcomes driven by a more intelligent customer view

Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that encourage repeat purchases and increase customer lifetime value.

  • Flexible ID resolution customized to your needs
  • Supports first-party and third-party IDs
  • Group users by households for audience extension
  • Probabilistic matching to be supported soon
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A young woman with straight dark hair and a neutral expression stands outdoors on a sunny day, wearing a cream-colored ribbed turtleneck. Behind her is a blurred backdrop of a European-style tower and green trees under a bright blue sky. Overlaid on the image is a user segmentation interface titled “Audiences,” showing a predictive attribute filter: users with a 0.7 to 0.9 probability of booking a hotel after purchasing a flight. The filter criteria include users in the U.S. who booked flights to Florida in the last 30 days but did not book lodging. The interface suggests a data-driven marketing approach for targeting potential hotel conversions.

Transform data at rest into data in motion directly from your data warehouse

mParticle’s suite of real-time segmentation tools is the most flexible offering in the market ensuring that you can always connect with your customer, across any channel, in real time directly from your cloud data warehouse.

  • Custom audience builder to manually construct audience segments based on heuristics 
  • Audience journeys to build audience segments based on the sequences of actions they may take
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically
  • Analytics-powered audience activation allows you to build and activate audiences directly from any analysis that you run
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A woman in athletic wear sits on the ground outdoors, focused on her smartphone, overlaid with a data visualization chart titled “Site Visit to Subscribe.” The graphic shows a funnel flow from 107,843 site visits (Step A) to 24,557 user profiles created (Step B), and finally 19,007 subscriptions (Step C), with corresponding conversion rates and a 4.01-hour average conversion time—an improvement of 5.18 minutes from the previous period. This image supports a digital marketing or user engagement analysis context.

Actionable customer journey insights directly from your cloud data warehouse

Unleash the power of your data warehouse by continually improving your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the experience across the entire customer journey.

  • User-based insights to analyze and optimize the full customer journey
  • Journey analysis to see every path from any action
  • Multipath conversion analysis to optimize the order process
  • Cohort analysis identifies key drivers of retention
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A middle-aged man in glasses and a white button-up shirt looks at his smartphone with a thoughtful expression, standing near a wall with warm lighting. Overlaid UI text identifies a marketing strategy: “Next best action – Users in freemium subscription tier,” with suggested prompts branching from the phone screen that say “Unlock catalog,” “Watch premium content,” and “Upgrade now.” The image conveys a targeted upsell approach for converting freemium users to paid subscribers with AI.

Build marketer-friendly predictions directly from your data warehouse

mParticle's real-time AI engine makes it easy to scale results by predicting what a person is likely to do next, determining what offer or message is most relevant to a given user, recommending actions to take to avoid customer churn, and much more—all directly from your cloud data warehouse.

  • Build propensity scores to determine who is most likely to take an action
  • Next Best Action to get the right offer to the right user at the right time to drive loyalty
  • Real-time decisioning to make sure that in today’s fast paced world, you can always keep pace with your customers
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best performing audience automatically
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A smiling, bald man with glasses and a trimmed beard sits at a table during a business meeting, holding a pen and facing someone whose back is to the camera. He appears confident and engaged. Overlaid on the image are data privacy and security icons, including AICPA SOC 2, ISO 27001, MFA (multi-factor authentication), SSO (single sign-on), and compliance badges for GDPR, CCPA, and LGPD. The setting is professional with natural light and indoor plants, emphasizing trust, compliance, and secure data practices in a business context.

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

  • Custom roles and permission to easily govern who has access to various platform capabilities
  • Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
  • Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
  • Rules, filters, transformations, and controls to manipulate your data flows without ever having to change code
  • Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies 
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See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.

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Split-screen interface showing a customer journey optimization tool. On the left, a woman with straight dark hair and a calm expression sits casually on a green sofa, overlaid with a message reading, “I want to upsell users with personalized offers,” followed by strategies like offering discounts and sending personalized messages. On the right, a data dashboard titled “Customer Journey from Site Visit to Subscribe” displays a funnel visualization showing user drop-off across stages—site visit (107,843 users), blog view, profile creation, and subscription (2,760 users), with metrics like conversion rate (7.87%) and average conversion time (22.23 mins). The platform appears to be mParticle Analytics.

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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