John Lewis Christmas advert teaser as release date brought forward
It's not Christmas until the John Lewis advert drops, and this year's hotly anticipated video is coming earlier than expected as the shop is already releasing teaser content
John Lewis has confirmed the release date for the latest instalment of it's iconic annual Christmas adverts. The retailer's festive advert is a staple of the season and this year's is coming to viewers earlier than expected.
The department store is set to drop the trailer on 4 November. They've already released a teaser on their Instagram account. In a very short video, a hand can be seen moving the needle of a record player onto a vinyl album, but the video cuts off before more than one note of music plays.
Over the top of the video, there was a date: "04.11.25". The caption repeated the date with the words: "Dropping soon." This is earlier than expected as last year, the advert dropped on 14 November, and the year before it was on 9 November.
Fans were delighted that the advert was dropping early, and one wrote in the comments of the Instagram post: "Omg an early one?!! You're spoiling us." Another said: "It's the most wonderful time of the year." While a third added: "Christmas doesn't officially start until the JL ad drops."
Others started to guess what the song might be. The John Lewis adverts are known for taking popular songs and using acoustic covers of them for the adverts, often sending those songs rocketing up the charts.
Memorable covers include Lily Allen's version of Somewhere Only We Know by Keane, Ellie Goulding's take on Elton John's Your Song and Slow Moving Millie's cover of Please, Please, Please Let Me Get What I Want by The Smiths.
The popular guess in the comments of John Lewis' Instagram was for Alison Limerick's Where Love Lives. "Where love lives??" wrote one user. Someone responded: "Think you might be on to something there!!" Others have guessed Tina Turner's The Best and Dolly Parton's 9 To 5.
The John Lewis Christmas ads have been hugely popular over the years. To date, there have been 18 of them and last year's, according to Marketing Week, was the most effective of the brand's ads since 2019.
The 2024 ad was the first to be part of a trilogy. John Lewis aired a non-festive ad in September which took viewers on a trip through the 1920s to the present day and was themed around the tagline "never knowingly undersold".
Another clip aired in November and focused on a shopper looking for a pink jumper for their mother. And on the 14th, the Christmas ad dropped, rounding the series off with a woman looking for the perfect gift for a loved one and walking through her own memories to find it.
This was the most effective for the brand since 2019, when they aired 'Excitable Edgar', an ad about a dragon who can't help breathing fire when excited. As he gets very excited about Christmas, he frequently sets alight Christmas trees and other festive things, making the villagers upset. It almost seems like Edgar will have to sit Christmas out, until his friend Ava gives him a Christmas pudding, which needs to be set alight.
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