New £160m megacity with white beaches and 24C November heat will 'rival Spain'
The ambitious megaproject, which is being built on the Mediterranean coast of Egypt, has been named the "new face" of the Egyptian Riviera - and it promises to be a year-round coastal hub
A £160 million futuristic city is emerging along Egypt's Mediterranean coastline — a dazzling megaproject designed to compete with Europe’s top holiday hotspots, including Spain, Italy and Greece.
New El-Alamein City, as it’s officially known, is being hailed as the “new face” of the Egyptian Riviera — a year-round seaside destination boasting immaculate white-sand beaches, crystal-clear waters and average November temperatures of around 24°C.
The bold venture aims to transform Egypt’s North West Coast into a beacon of international tourism and modern urban living.
Located within the Marsa Matruh governorate, roughly 60 kilometres along the Alexandria–Matrouh international highway, the metropolis is spreading across nearly 49,000 feddans (around 200 million square metres).
Once complete, it’s expected to house close to three million residents and become one of the most advanced cities in the Middle East, reports the Express.
The first stage of the project, already under way, includes homes for about 400,000 people. Egyptian officials have unveiled grand plans for New El-Alamein — a fully integrated city blending residential, cultural, tourist, industrial and research districts.
The vast development will feature international hotels, luxury resorts, a private university and even two buildings set aside for the President and Cabinet.
The city’s infrastructure — including water treatment plants, sewage systems and smart electricity networks — is being developed jointly by Egypt’s Urban Communities Authority and the Armed Forces Engineering Authority.
New El-Alamein City will be divided into tourism, historical and residential zones, offering everything from five-star resorts to family homes and sleek modern apartments. Its seafront will boast an international promenade stretching for miles, lined with restaurants, cafés, shopping centres and entertainment venues.
At its heart will be the City of Culture and Arts, a sprawling complex featuring a Roman-style theatre, opera house, cinema and production studios — positioning New El-Alamein as both a cultural landmark and a tourist magnet.
The project also aims to ease population pressure on Cairo, creating a sustainable urban alternative powered by smart transport systems and renewable energy.
Already, more than 30 developers have been granted permits to construct over 30,000 hotel rooms as part of the first phase, which is well under way.
Described by officials as a “game-changer for the Mediterranean,” New El-Alamein seeks to redefine Egypt’s northern coastline — proving it can rival Europe’s coastal gems with sunshine, luxury and modern living just a few hours from the UK.