Primark fans can't agree over new £16 jumper that 'looks like worms'
While many shoppers love the new jumpers, others who noticed something unusual say they 'can't unsee it'
Primark has divided opinion with its new £16 Borg fleece, inspired by one of 2025's biggest trends. The pink jumper delighted fashion fans thanks to its bow print, which you'll see everywhere this season, but not everyone thought it was covered in bows.
Others mistakenly thought Primark had opted for a rather unusual pattern. The mixed reaction to the style became evident after @Chris_fairley showcased the fleece on TikTok. Impressed, the Primark shopper's video featured a star-struck emoji.
Another fan commented: "Omg." A second praised the "cute" look, and a third wrote: "Slay". Several commenters also tagged friends, urging them to plan a shopping trip.
One such viewer wrote: "We need theseeeee," and their friend said: "Omgggg yesss." Someone else told their friend: "This is made for you," and a similar message read: "This is you all over."
Not everyone was totally on board with the design, though. Someone commented: "I thought it was worms." A second echoed: "All I see is worms, is it just me?" A viewer replied: "Looks like worms, sorry."
Yet another commenter said: "Looks like worms lol," and their friend agreed: "It really does." A different viewer added: "As a nurse all I can see is varicose veins. But I do like the jumper." @Chris_fairley replied: "Haha that’s all I can see now."
Primark offers a range of bow-inspired styles for shoppers looking for alternatives. For instance, similar clothing styles include a £16 Double Bow Cardigan and a £17 Bow Tie-Front Cardigan. Bow fans might also like a £13 Frill Collar Puff Sleeve Bow Blouse and a £5 Bow Detail Lettuce Trim Baby Tee.
Bow-themed hair accessories include a £4 Shirting Hair Bow, and a £4.50 4pk Cherry Bow Hair Claws. There's also a £3 Skinny Stitch Detail Hair Bow, and a £4.50 Longline Satin Hair Bow.
Primark's home range also includes several bow-inspired products. Shoppers can also browse through fruit-themed kitchenware that fans have compared to Anthropologie.