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Morrisons announces massive half price toy sale to help parents ahead of Christmas

As the Christmas countdown begins, Morrisons announces a massive half price toy sale to help parents spread the cost of the festive season

With Christmas creeping closer and closer, many retailers are launching offers and savings to help parents in the lead up to the festive season. Tesco announced its Clubcard toy sale running from the 16th of September until the 2nd of November earlier last month.


And now the latest to follow suit is Morrisons. The supermarket has launched a massive half-price toy sale for More Card users, offering shoppers major savings on a selection of gifts in the lead up to Christmas.


Brands included are LEGO, Barbie, Hot Wheels, and more. The sale is running in all Morrisons stores from now up until Sunday 26th October, with shoppers able to get up to £70 off some of the most sought-after toys this year.


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David Catton, Senior Trader of Toys at Morrisons, said: “As we countdown to the big day, we hope our toy sale will help customers spread the cost of Christmas gift purchasing.

"Our toy sale has become a key moment in the calendar for families looking to get great value on must-have gifts, including sought-after brands. This year we’re excited to be stocking our shelves even higher with popular sets from the likes of Barbie, LEGO, Hot Wheels and more.”

This sale comes at the perfect time as shoppers look to spread the cost of Christmas by picking up bargains ahead of the December rush.


For many parents, these offers can help ease the financial burden the festivities can bring and also help tick a few items of their Christmas lists without breaking the bank.

Highlights from the sale include:

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  • Bluey Racing Set: Was £50, now £25
  • Gabby’s Dollhouse Plush Playhouse with two cats: Was £40, now £20
  • MGA’s Miniverse Harry Potter Playset: Was £50, now £25
  • Barbie Coffee Shop: Was £35, now £17.50
  • Hot Wheels City Stunt Garage: Was £40, now £20
  • F1 McLaren F1 Lando Norris Highlights 4pk set: Was £40, now £20
  • LEGO Elphaba and Glinda Figures: Was £50, now £37.50 (offer only until 19th October)

No Morrisons More Card? No problem, you can sign up for free here.

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