Major UK supermarket knocks price of 1L Baileys to £11 ahead of Christmas
Baileys is an Irish cream liqueur made from whiskey, cream, and a hint of cocoa and vanilla
Morrisons is slashing the price of 1L Baileys to £11 ahead of Christmas.
The bottle usually costs £14, so it marks a saving of £3. The deal will run until Sunday, November 2 in England and Wales. You won't need a loyalty card to get the cheaper price.
The same size Baileys currently costs £13.98 in Asda, £22 (£14 with a Nectar card) in Sainsbury's and £22.50 (£14 with a Clubcard) in Tesco.
Last year, we saw Morrisons drop the price of Baileys to £8.50 - but you had to spend £45 to unlock this deal, and be a Morrisons More member.
Sainsbury's and Tesco dropped the price of Baileys to £10 last year for Nectar and Clubcard members. Baileys is an Irish cream liqueur made from whiskey, cream, and a hint of cocoa and vanilla.
It comes as Morrisons is preparing to convert hundreds of corner shops into its own branded convenience stores.
The grocer plans to launch 250 new Morrisons Daily convenience stores next year by allowing corner shop owners to transform their shops into Morrisons franchises, according to The Telegraph.
The expansion will primarily target areas where Morrisons has a limited presence, such as cities in the south and the Midlands.
This move signifies a significant acceleration of the supermarket's growth plans, with Morrisons set to open approximately 160 of its convenience stores this year.
A spokesperson for Morrisons said: "Over the last few years we've built a significant business of over 1,700 stores and we have ambitious plans in place to bring Morrisons Daily to more customers across the UK with a franchise model that enables us to add new stores faster, in a capital-light way."
Meanwhile, the supermarket chain is closing 103 stores, cafes, florists and pharmacies this year. The supermarket has already shut 17 Morrisons Daily convenience stores as part of a major restructure.
Morrisons has also already announced that more than 50 cafes will close, alongside 13 florists, four pharmacies and all 18 Market Kitchens.
In addition, 35 meat counters and 35 fish counters are also expected to shut permanently. Morrisons said a "wide-ranging review" found these services were not cost-effective.
Rami Baitiéh, Chief Executive of Morrisons, said at the time of the announcement: “In some stores where we are closing counters or Cafés, we plan to work with third parties to provide a relevant specialist offer.
“Although these changes are relatively small in the context of the overall scale of the Morrisons business, we do not take lightly the disruption and uncertainty they will cause to some of our colleagues.“
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