As part of a new series exploring the opportunities and challenges of martech, we look at how the explosion of tools has left many marketers confused about where to turn and what can be done about it.
In the latest episode, former Giffgaff CEO Ash Schofield reflects on the meaning of legacy, championing culture and why it was time to disrupt himself.
The Elon Musk-owned electric car brand is shifting focus to self-driving vehicles, AI and robotics as automotive sales fall.
The technology giant reportedly plans to introduce paid subscriptions offering exclusive features and expanded AI capabilities, while keeping core experiences free across its social media platforms.
From the emergence of “closed platforms” to the need to “re-weight spend”, what are the marketing implications of banning social media for UK kids?
Claudine Cheever joins Pinterest from Amazon, while Pinterest’s former CMO Andréa Mallard takes on a new role at Microsoft AI.
OpenAI will begin testing ads on ChatGPT in the US for some free and paid users on its low-cost subscription tier, designed to allow more people to access its tools with fewer usage limits or without having to pay.
Following widespread reports that X’s AI tool Grok is being used to create sexualised images, the UK’s online safety watchdog will determine whether X has breached legal obligations.
Charlie Smith will leave his role as CMO at luxury fashion house Loewe to join the consumer tech brand in the new year.
Matt Reid joined the web hosting provider earlier this year as it looks to elevate the role of marketing to kick-start its next phase of growth.
Backed by the L’Oréal Group, AI-powered beauty marketplace Noli wants to cut through the noise to solve consumer needs, says the firm’s first CMO.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
With social media the first and often “only screen” for some consumers, Pizza Hut’s UK CMO Jana Ulaite says there’s “no boost button” for trust and affinity.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
OpenAI’s UK-based international marketing team will serve as the blueprint for rolling out global marketing hubs.