Marketoonist on platform metrics
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on customer data silos
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on online shopping
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on B2B marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
BYD on why TikTok is now a ‘permanent part’ of its always-on strategy
Emily ManockChinese EV brand BYD has upped its use of TikTok as it looks to better connect with UK car buyers, taking it from a platform it had to “defend” to key stakeholders to something it would be “questioned for not doing”.
‘Not too targeted, not too broad’: How First Bus is balancing brand appeal across generations
Grace GollaschAfter shifting from six regional marketing teams to one national function to drive consistency, First Bus is now on a mission to tackle outdated perceptions of bus travel and find new ways to connect with both Gen Z and the over-60s.
Tesco Media invests in creative effectiveness with AI tools and on-site video launch
Grace GollaschTesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ads to help brands connect storytelling directly to purchase moments.
Hyper-personalisation and ‘game changing’ consigned to Marketing’s Room 101
Charlotte RogersLeaders discuss whether hyper-personalisation is killing the power of suggestion, the point of 60-second ads and what we really mean by ‘game changing’.
Audience strategy is more like freeform jazz than classic rock
Sameer ModhaEvery marketer thinks they know who their audience is. But what if the best audience strategy requires improvising with data?
Marketoonist on customer personas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
The three pillars of advertising’s new era
Matthew PhilipEffective ad targeting now requires brands to understand content, context and user intent – assumptions based on keywords and demographics are no longer enough.
Marketoonist on marketing AI agents
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
AllSaints on using ‘actionable’ consumer research to overhaul its social media strategy
Amrit VirdiLooking to reach GenZ and share relatable consumer stories, AllSaints is switching up its audience segmentation and social media strategy.
‘Declining budgets, added complexity’: Marketers on the segmentation skills gap
Josh StephensonSegmentation and targeting are prerequisites for finding new avenues for growth, so why are marketers neglecting both?
How B2B marketers are using AI to manage buying cycles
Jasper BaumannAs B2B buying cycles increase in length, companies are exploring the opportunity of using AI to better personalise customer journeys and align sales and marketing teams, which is helping to shorten the deal cycle.