Why innovation and pricing discipline will define marketing leadership this year
Emily ManockMarketing leaders explain how investing in brand will be key to navigating economic challenges in the latest episode of The Lowdown.
Meta to trial premium subscriptions across Instagram, Facebook and WhatsApp
Grace GollaschThe technology giant reportedly plans to introduce paid subscriptions offering exclusive features and expanded AI capabilities, while keeping core experiences free across its social media platforms.
Asda pledges to beat loyalty prices from Tesco, Sainsbury’s and Morrisons
Emily ManockThe grocer is slashing prices on “thousands” of everyday products in a bid to undercut loyalty card prices offered by rivals after a difficult December.
Tesco hits highest market share in over a decade as value push pays off
Molly InnesCEO Ken Murphy is “really pleased” with how Tesco’s 2025 Christmas campaign performed, as the retailer ups its profit guidance.
Values, trust, anticipation: What next for price innovation in 2026?
Ellen HammettMarketers have the power to shift pricing from a “finance-led” approach focused on discounting and price elasticity to something “truly innovative”.
Helen Edwards’ Elfmas Marketing Award winners for 2025
Helen EdwardsOur columnist picks her highlights and lowlights of the year, from Wizz Air’s innovative ‘All you can fly’ pricing to the needless complexity of brand models.
Profitable personalisation: Four priorities for loyalty, promotions and incentives marketing in 2026
Marketing Week PartnerDiscounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing strategy that boosts the bottom line.
Ryanair closes loyalty programme after eight months
Grace GollaschThe budget airline says the trial, which cost £79 a year, generated less revenue than it cost.
Dr Martens claims price focus starting to pay off as it returns to profit
Josh StephensonCEO Ije Nwokorie believes the business is showing “green shoots” of recovery as its firmer grip on pricing begins to pay dividends.
Viagogo, AA and Wayfair in online pricing probe
Charlotte RogersEight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading time-limited offers.
The Week in Tech: Xbox hikes subscriptions and Snap faces a backlash
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Lidl announces major pre-Christmas price push
Amrit VirdiLidl is investing £250m in price to enhance its value proposition in the lead up to Christmas.
Primark’s consumer focus and Pret’s meal deal: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Primark’s admission it needs to “work harder” to attract shoppers after weaker-than-expected sales to Pret’s focus on value with the introduction of its first meal deal, it’s been a busy week. Here is my take.
Outcome-based pricing: Everything you need to know
Emily ManockThe use of outcome-based pricing is growing in the software, finance and legal sectors, but how does it actually work?
Just two-fifths of marketers ‘can quantify’ link between brand and price elasticity
Charlotte RogersWhile most marketers agree brand strength drives price power, just over half say their firm can command higher prices than rivals.