M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
As well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”.
As well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”.
By utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where they are.
M&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation project that led to the retailer being named Marketing Week’s Brand of the Year.
Three years into its transformation, Marks & Spencer is tapping into the magic of a family Christmas in a bid to enhance its style perceptions.
Under pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout?
To be effective, marketers need a thorough understanding of all three areas, and to fully explore all the gaps and overlaps.
As part of a new series exploring the opportunities and challenges of martech, we look at how the explosion of tools has left many marketers confused about where to turn and what can be done about it.
The drinks company’s chief growth officer on creating a ‘better4you’ beverages portfolio in sync with contemporary consumers.