McDonald’s: We are focusing on what we can control in turbulent times
Niamh CarrollAmid a challenging consumer backdrop, McDonald’s is focusing on what it can control – driving value, menu innovation and excellence in marketing execution.
Why It Works: How McDonald’s applies behavioural science to sell fries
Richard ShottonA visit to McDonald’s reveals multiple psychological drivers that encourage us to part with our cash.
McDonald’s brings global menu to UK in first major post-LHF push
Niamh CarrollNew rules restricting how ‘less healthy’ food and drink (LHF) can be advertised came into play at the beginning of this month.
Former McDonald’s CEO: Marketing can ‘change the trajectory of a business’
Niamh CarrollAlistair Macrow, the former global CMO and recently departed UK CEO of McDonald’s, says marketers must tie their work closely to wider business goals to drive credibility.
McDonald’s UK CEO and former CMO to depart the business
Emily ManockMcDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to “sustained positive performance” earlier this month.
McDonald’s: Excellence in marketing, menu and value needed to win
Niamh CarrollMcDonald’s must drive excellence across menu, marketing and value if it is to win in today’s “challenging” environment, says CEO Chris Kempczinski.
McDonald’s UK CMO: Big budgets aren’t enough to drive effectiveness
Niamh CarrollNew McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better marketing”.
‘You can’t just innovate blindly’: McDonald’s UK CMO on ‘customer-led’ NPD
Niamh CarrollAs McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing working “hand in glove”.
McDonald’s appoints CMO for UK and Ireland
Niamh CarrollBen Fox has been promoted internally to lead McDonald’s marketing function in the UK and Ireland.
McDonald’s CEO: We are losing share to competitors we ‘should be beating’
Niamh CarrollMcDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is losing market share to rivals.
McDonald’s CEO: ‘We need to have better marketing in the UK’
Niamh CarrollThe fast-food chain saw its sales decline in the UK in the last quarter of the year, as it faced tough competition and a cost-conscious consumer.
Don’t forget the little things as you plan your media for 2025
Ben DavisThe ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.
McDonald’s launches ‘different’ but ‘consistent’ Christmas ad that focuses on ‘feel-good joy’
Hannah RashbassThe fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s’ brand platform.
McDonald’s credits marketing with driving value perceptions and consumer spend
Niamh CarrollDespite sales falling for a second consecutive quarter, the CFO claims “great” marketing execution means McDonald’s can persuade customers to spend more.
‘A vulnerable closeness’: How McDonald’s and Leo Burnett balance creativity and consistency after 40 years
Grace GollaschThis year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett, highlighting the brand’s approach to innovation and memorability.