‘Absolute crisis’: Are marketers at breaking point?
Charlotte RogersUnder pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout?
Marketing’s ‘sweet spot’ is where customer, capability and culture meet
Johnny CorbettTo be effective, marketers need a thorough understanding of all three areas, and to fully explore all the gaps and overlaps.
‘Want is different from need’: Are marketers drowning in their tech stack?
Josh StephensonAs part of a new series exploring the opportunities and challenges of martech, we look at how the explosion of tools has left many marketers confused about where to turn and what can be done about it.
Nestlé Waters & Premium Beverages sets sights on ‘better4you’ beverage growth
Marketing Week PartnerThe drinks company’s chief growth officer on creating a ‘better4you’ beverages portfolio in sync with contemporary consumers.
Confusing ads ‘kill’ effectiveness, data finds
Grace GollaschPublished in a new book on trusted advertising, Kantar’s analysis of ‘The Works’ data highlights why confusing ads underperform and how winning campaigns earn trust and sales impact.
‘Changing perceptions, changing habits’: KFC on the challenge of expanding into a new category
Niamh CarrollKFC has launched a drinks range, aimed at reaching consumers at different times of day, with its strategy and innovation director saying the biggest challenge it faces is becoming “famous” for more than just chicken.
Marketoonist on AI adoption
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘There was no trust’: How workplace culture impacts women in B2B
Emily ManockThree female B2B marketing leaders discuss how attitudes to women in the workplace have affected their careers.
Business confidence, marketing company failure, RTD alcohol: 5 interesting stats to start the week
Niamh CarrollWe arm you with all the stats you need to tackle the week ahead.
The Marketing Week Podcast: Giffgaff’s former CMO-turned-CEO on the legacy of leadership
Marketing Week ReportersIn the latest episode, former Giffgaff CEO Ash Schofield reflects on the meaning of legacy, championing culture and why it was time to disrupt himself.
Most marketers feel overwhelmed, undervalued and emotionally exhausted
Charlotte RogersDespite the toll on their mental health, two-fifths of marketers would not tell their manager if they felt undervalued or exhausted, Marketing Week data reveals.
Starbucks’ customer focus and driving trust: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to appeal to both frequent and lapsed customers to the need for brand trust in challenging times, it’s been a busy week. Here is my take.
Lloyds expects to generate £100m in value from AI this year
Amrit VirdiFollowing its ‘Project Turing’ in marketing, Lloyds is looking to scale AI across the business.
‘Do more with less’ is a passing symptom of techno-limbo
Grace KiteEconomies are transitioning from the plateau of online growth to adoption of AI, renewables and biotech. With confidence in new tech, investment will grow.
‘Fearless, not faultless’: Why aspiring marketers should avoid ‘playing it safe’
Amrit VirdiThis year’s Future Marketing Leaders advise new talent entering the industry to stay curious, find their passion and embrace risk.