As part of a new series exploring the opportunities and challenges of martech, we look at how the explosion of tools has left many marketers confused about where to turn and what can be done about it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the year. Vote for you favourite to crown the winner.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Three senior ABM specialists discuss the need for considered AI adoption in B2B.
Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive measure of its global ad audience.
Why every marketer should learn to question the numbers, not just quote them.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Tom Roach explores brand building in the LLMs and how to influence this new audience with brand communication.
Charities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Every marketer thinks they know who their audience is. But what if the best audience strategy requires improvising with data?