‘Absolute crisis’: Are marketers at breaking point?
Charlotte RogersUnder pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout?
Marketing’s ‘sweet spot’ is where customer, capability and culture meet
Johnny CorbettTo be effective, marketers need a thorough understanding of all three areas, and to fully explore all the gaps and overlaps.
‘There was no trust’: How workplace culture impacts women in B2B
Emily ManockThree female B2B marketing leaders discuss how attitudes to women in the workplace have affected their careers.
The Marketing Week Podcast: Giffgaff’s former CMO-turned-CEO on the legacy of leadership
Marketing Week ReportersIn the latest episode, former Giffgaff CEO Ash Schofield reflects on the meaning of legacy, championing culture and why it was time to disrupt himself.
Most marketers feel overwhelmed, undervalued and emotionally exhausted
Charlotte RogersDespite the toll on their mental health, two-fifths of marketers would not tell their manager if they felt undervalued or exhausted, Marketing Week data reveals.
‘Do more with less’ is a passing symptom of techno-limbo
Grace KiteEconomies are transitioning from the plateau of online growth to adoption of AI, renewables and biotech. With confidence in new tech, investment will grow.
Cancer Research UK taps Simplyhealth for top marketer role
Amrit VirdiFormer Simplyhealth chief customer officer Claudia Nicholls will succeed Philip Almond as executive director of marketing.
Marketoonist on AI adoption
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘Fearless, not faultless’: Why aspiring marketers should avoid ‘playing it safe’
Amrit VirdiThis year’s Future Marketing Leaders advise new talent entering the industry to stay curious, find their passion and embrace risk.
‘All marketing is going to be ABM-ed’: Why AI could be a gamechanger for account-based marketing
Emily ManockWith the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly being positioned as the tech that can make this scalable.
Marketoonist on the innovation funnel
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘Never a finished product’: B2B marketers on closing the AI skills gap
Charlotte RogersWhile no one has it all figured out when it comes to understanding AI, B2B marketers are urged to jump in or risk being left behind.
‘Panicked and pressured’: Why are B2B marketers doubting their skills?
Charlotte RogersFrom self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.
B2B brands on using AI as a ‘creative sparring partner’
Megan TatumFrom navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to “get ahead of bad ideas”.
Marketing recruitment intent takes another tumble
Molly InnesWhile more marketing leaders expect to add to their teams in the next quarter, the net balance for recruitment intention has dipped, reports IPA Bellwether.
‘The conflict is real’: B2B sales leaders on erasing the ‘friction’ with marketing
Megan TatumFrom developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become close collaborators.
Workers call for mandatory ethnicity pay gap reporting by year end
Charlotte RogersData finds over half of ethnic minority workers have been paid less than a colleague from a different ethnic background for similar work.
How Bupa’s marketing ‘reset’ drove a revenue boost
Marketing Week ReportersBased on an ethos of “energy, expertise and empathy”, Bupa Global’s marketing team went from service function to strategic leaders in the space of three years.
Netflix to acquire Warner Bros for $72bn
Molly InnesThe deal, which includes HBO Max and HBO, will help Netflix become the world’s “most loved” and valued entertainment company, says CEO Ted Sarandos.
The Marketing Week Podcast: How to build trust as a leader with HSBC’s Becky Moffat
Molly InnesIn the latest episode, we dive into what makes good leadership and how HSBC is positioning marketing with its chief customer officer Becky Moffat.
‘Never off duty’: B2B marketers on the challenges of working solo
Emily ManockFrom operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.