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The NFL has made its choice for the biggest music stage of the year, and not everyone is cheering. This week, the league confirmed that global superstar Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show at Levi's Stadium in Santa Clara on February 8, 2026.
The decision ends weeks of speculation that Taylor Swift or Adele might land the slot. Instead, the NFL and Roc Nation are banking on Bad Bunny's worldwide reach. League executives praised him as one of the most streamed and influential artists today, someone who brings "global energy and cultural vibrancy" to the show. Apple Music also promised fans a performance that will be "unforgettable."
That international appeal, though, has sparked backlash in some corners.
Megyn Kelly Draws a Line
On her podcast The Megyn Kelly Show, the former Fox News host said she plans to boycott the halftime show. Kelly argued that Bad Bunny "hates the United States" and claimed the NFL was deliberately turning away conservative viewers.
"It's a middle finger to MAGA and conservatives in this country," Kelly said, as reported by The Daily Beast. She also mocked the league's future choices, suggesting Sean "Diddy" Combs could be next in line.
Kelly isn't alone in her criticism. Former NASCAR driver Danica Patrick also weighed in, writing on X that "no songs in English should not be allowed" at one of America's highest-rated TV events.
While critics make noise online, recent history shows controversy rarely dents Super Bowl viewership. Last season, Kendrick Lamar's halftime performance drew 133.5 million viewers, according to Variety. Bad Bunny, who has sold out stadiums across North and Latin America, has the star power to attract even more.
For the NFL, this isn't just about halftime entertainment-it's about capturing global attention. Whether Kelly's boycott resonates outside her base or fades into the background, one thing is clear: all eyes will be on Santa Clara when Bad Bunny takes the stage.