The Female Quotient’s Post

Athletes and sports media leaders took over the NYSE and got real about what storytelling actually means 🏆 The storytelling strategies that redefine athlete narratives and fan connections? Watch to find out: https://lnkd.in/ebAzZFFm Spoiler: it's about way more than game highlights. The inaugural AW Playmaker Awards presented by Advertising Week, Advertising Week New York Fanatics NYSE brought voices like Chad "Ochocinco" Johnson and others who revealed what happens when athlete narratives go beyond the obvious, how technology is changing the game in unexpected ways, and why the full journey matters more than anyone realizes 📖 Amy Bigelow Publicis Sport & Entertainment Olga Suvorova Samsung Electronics America Kirby Porter Unrivaled Basketball #ATM #advertising #technology #media 

VICE Media launched a sports brand, Vice Sports, earlier this year and has since begun to shift Vice TV’s programming strategy towards sports-themed docuseries, programs, and games. The network has aired over 500 hours of sports-related content YTD, including select live events. But Vice Sports is not constructing an ESPN or Fox Sports competitor (think: news, highlights, debate). “We're not going to be a 24-hour a day live network,” Peter Gaffney (president, Vice TV) said. “It’s really about sports and culture for us, [delivered] with an authentic outsider's voice.” Having games on the channel is simply part of a broader content strategy. “It's hard to focus a network on sports and not have some live events,” Gaffney said. 👇 #sportsbiz #media #strategy cc: JohnWallStreet Randall Friedman Jacie Brandes

Next-gen consumers are setting the tone for what’s next in culture, and brands that can spot these shifts early are the ones that will stay ahead. At AD Club of NY's Conversations With: Young Pro session at Advertising Week, TelevisaUnivision’s Claribel Herrera Estevez, Associate Director of Así Studios, hosted a conversation with Lisa Howard of Hearst Magazines, sharing how creators at every level are creating cultural moments, and why understanding their influence is key to meaningful and impactful connection for brands. Herrera shared how her Latinidad, coupled with ongoing interest in the trends and topics driving culture, are key for how she helps brands ideate campaigns - tapping into creators to expand reach beyond traditional media. #AWNY

NBC's NBA return is a masterclass in nostalgia meets innovation. They brought back "Roundball Rock." They brought back the player intros. They even got MJ for a halftime interview. But what really caught my eye? The monetization strategy. NBC didn't just create great content, they built an entire ecosystem around it. Brands aren't just buying a 30-second spot anymore. They're buying into broadcast + Peacock streaming + digital, all unified in one campaign. 70% of NBC’s NBA advertisers went cross-platform. Programmatic overlays during live action. Precision targeting. Real measurement across every touchpoint. This is the convergence we champion at Operative. And it's exactly what we'll be exploring at our GameOn conference. (Join us! Link in comments.) The lesson here: You can't monetize sports and live events with a single-screen mindset anymore. It's about building an interconnected experience that gives brands scale, flexibility, and actual ROI. NBC isn't just covering the NBA. They're showing us how to turn cultural moments into revenue. That's the playbook for 2025. #sportsmedia #adtech #streaming #nba #livesports

The shift from athlete to broadcaster is more than a career move; it's a chance to build a lasting legacy. In our latest Q&A insight, former Fox Sports EVP Larry Jones shares how athletes can turn on-field experience into on-air impact. From finding your voice to building chemistry and planning for life after sports, this guide offers a clear path to success in media. Whether you're staying close to the game or shaping your brand, this resource delivers insight, perspective, and direction. Reach out to learn more. https://lnkd.in/gmUKrDzt #WealthAndLeisure For weekly insight on legacy planning & passion. #AthleteToBroadcaster #LifeAfterSports #MediaStrategy #WealthAndLeisure

Live sports are now front and center in Disney’s strategy, and it’s paying off. From WWE events to NFL deals, Disney is prioritizing high-impact programming that drives ad revenue and audience engagement. 📺 In his latest blog, Forrester VP, Research Director Mike Proulx breaks down how Disney’s evolving media strategy reflects broader industry trends in content, consolidation, and consumer behavior.

Live sports are now front and center in Disney’s strategy, and it’s paying off. From WWE events to NFL deals, Disney is prioritizing high-impact programming that drives ad revenue and audience engagement. 📺 In his latest blog, Forrester VP, Research Director Mike Proulx breaks down how Disney’s evolving media strategy reflects broader industry trends in content, consolidation, and consumer behavior.

Live sports are now front and center in Disney’s strategy, and it’s paying off. From WWE events to NFL deals, Disney is prioritizing high-impact programming that drives ad revenue and audience engagement. 📺 In his latest blog, Forrester VP, Research Director Mike Proulx breaks down how Disney’s evolving media strategy reflects broader industry trends in content, consolidation, and consumer behavior.

Candace Parker's transition to Amazon Prime's NBA coverage signifies more than just a career move; it challenges traditional sports broadcasting norms. As she merges her athlete perspective with new media strategies, we must ponder the implications for viewer engagement and authenticity. Will her insights resonate deeply with fans, or will they be lost in the vast digital landscape? This shift raises vital questions about the future of sports media and the essential role of athletes in shaping the narratives we consume. Read more: https://lnkd.in/eYvB5s8j

From Prime Time to Play Time: Where Should Gaming Brands Invest? The battleground for attention is shifting. While traditional ads still resonate with older audiences, younger players discover brands through creators they trust. For gaming companies, the question isn’t TV or Twitch—it’s knowing who you’re speaking to, and where they’re really watching. Learn more from these empowered women and watch exclusive insights from the KMC Leaders Lounge—where industry leaders decode the new rules of audience engagement. Watch here: https://lnkd.in/gRR_8qWz #KMCLeadersLounge #KMCSolutions #MarketingLeadership #TraditionalMarketing Kat Gonzalez Kae Carandang Perez, MBA Suzzy Gubatan