User Experience Design For Retail

70% shoppers leave if they struggle to find the price. Hidden prices lead to: • Frustration • Loss of trust • Delayed decisions You might not have an intention to hide it. And you might show it in the add-to-cart CTA. But the ideal placement is by the product name. This is using the proximity principle. When the price is NOT close to the product name (the usual placement), it will cause them to think. And that’s when visitors would leave. In this post, using Rue Sophie’s PDP, I’ve made 9 changes that tackle such challenges and improve the shopping experience + conversions. 1. Highlight the video of your product. Especially if you're in fashion as that's a competitive space. 2. Have the images with a slider with prominent arrows. Show the sneak peek so the swiping experience looks intuitive. 3. Highlight the model's dress size. This helps shoppers to visualize the best size for them. And imagine the fit better. 4. Place the price next to the product name, instead of in the options of in the add-to-cart CTA. 5. Highlight key features in bullets. Avoid paragraphs. 6. Show the color options when you have 2 or more. If only 1 color, best to hide this section. Make the color prominent and highlight the selected state clearly. 7. Optimize the area around the add-to-cart CTA. Show the delivery time and free delivery or return policy. 8. Have accordions instead of tabs or rich content. This helps shopper read more about what they're most interested in quickly. 9. Lastly, upsell. Complete your look section is a must. You can show matching accessories or other clothing products that go well here. Found this helpful? Let me know in the comments! P.S. If you want to optimize your site,  think about your shopping habits. When you can’t find the price, do you stick around? Probably not. Your customers are no different. Make it easy for them to browse. And you’ll see the benefits in your conversions. #cro #uxdesign

🍽️ The Rise of Food-Only Malls: Transforming the Retail Landscape Recent reports highlight an intriguing shift in the world of malls: the emergence of food-only destinations! According to The Economic Times report, developers are now channeling their focus towards creating spaces where more than half of the area is dedicated to food outlets and entertainment zones. This trend marks a significant recognition of the burgeoning potential that food and beverages hold as the highest revenue generators for malls. Notably, until three years ago, F&B outlets covered roughly 10% of retail space in malls—a figure that has now surged to 20%. This transformative shift isn’t just about dining; it’s about crafting experiences that pair sumptuous cuisine with the right ambiance, fostering unbeatable customer allure. Developers like Prestige Group, Omaxe Limited, Signature Global, Phoenix Group, and DLF Limited are leading the charge, with projects dedicated solely to restaurants and entertainment. This shift isn't merely a response to the pandemic; it's a strategic pivot, aligning with the evolving preferences of consumers post-COVID. As MUHAMMAD ALI, CEO of Forum Malls, Prestige Group, rightly emphasizes, "Eating out has emerged as the biggest trend post-Covid," underscoring the confidence in larger food-centric ventures where every restaurant will have an outdoor space, amplifying the dining experience. The expansion of such food-centric spaces speaks volumes about the changing dynamics of retail and consumer behavior. It's not just about grabbing a bite; it's about creating destinations where culinary delights meet immersive experiences. This transformation undoubtedly heralds exciting prospects for both malls and F&B businesses. Developers are witnessing increased footfalls and revenue growth from eateries, aligning perfectly with the shifting consumer preferences. As we navigate this evolution, it’s evident that the future of malls might just be deliciously different. Elaborating further on these aspects: Driving Factors: Changing Consumer Preferences: There's a noticeable shift in consumer behavior post-COVID. People are valuing experiences more than ever, seeking unique and immersive dining experiences rather than just traditional shopping. Revenue Potential: Food and beverages have emerged as strong revenue drivers for malls. Developers are recognizing this and allocating more space to eateries, understanding the lucrative nature of the F&B industry. Benefits for Malls and F&B Businesses: Increased Foot Traffic: Food-only malls attract food enthusiasts and families seeking diverse dining options, leading to increased foot traffic, which can spill over to other retail spaces in the mall. Enhanced Revenue Streams: For malls, this shift means potentially higher revenue, as F&B outlets often yield better returns per square foot compared to traditional retail. Link to the article: https://shorturl.at/rtyN3

Updated brand storefronts in the last 90 days saw a 35% boost in sales and a 21% increase in repeat visits. But what’s the secret behind these impressive numbers? → Treat your brand storefront as a vibrant pitch to customers, not just a static display. Effective strategies used by savvy sellers include: 1/ Understanding Customer Needs:  What are the ongoing issues customers encounter that remain unsolved? Identifying these challenges allows for crafting an irresistible offer. 2/ What Makes Your Brand the Preferred Choice? Your products, brand story—origin, motivation, and what makes it uniquely compelling, and your offers. Highlight them. These insights are then incorporated into a captivating storefront design and copy that centers around the customer’s perspective. Every visit becomes an experience, helping customers envision a future with solutions (your products) specifically catered to them and communicated in their language.  So, of course, it CONVERTS better. Then, TEST your strategies.  Continuously test your strategies, copy, and design.  Monitor your dashboard and metrics to see what resonates and adjust your approach as needed. Anything I missed? Comment below.

Building 100+ Shopify stores taught me one big lesson: strategy beats pretty design every time. I used to dive straight into themes—only to see stores flop because I hadn’t tested checkout on mobile or nailed the product story. Now, I always: Map the customer journey before touching a pixel Test on real devices (mobile first!) Keep apps to a bare minimum Treat product pages like sales pages No more chasing trends or installing every “must-have” app. It’s about clarity, speed, and trust. What’s one mistake you’ve learned the hard way? Let’s swap stories! 🙌 #Shopify #eCommerce #SmallBusiness #Entrepreneurship #ShopifyTips

Attention!!! DTC Brand Owners, if you are not tracking your customers properly, you are in trouble. Most Shopify store owners focus on the number of clicks they receive. But as a Shopify strategist, I see that what your customers avoid is as important as what they buy. Your website visitors have a "Digital Body Language." They are telling you what they want and what's confusing them, often without a single click. When I audit a store, I don’t just look at the numbers. I watch how users behave. That’s where the biggest growth opportunities hide. Here are 3 signals your customers are giving you right now: 1. The Hesitation Hover If users hover over a section of your product page for a few seconds and don’t click, that means: "I'm interested, but I'm missing a key piece of information here." (Is it shipping? Materials? Sizing?) 2. The Phantom Click Heatmaps often show clicks on images or text that aren’t actually linked. That means: “This part caught my attention. I want to explore more.” This is a massive missed opportunity if nothing happens when they click. 3. The Frantic Scroll When someone scrolls up and down quickly, it’s a sign of digital panic. They’re looking for key info they expected to find easily (like price, reviews, or return policies). That means: “I’m ready to buy, but I don’t feel safe yet.” You don't need to guess what's wrong with your store. Your customers are already showing you. Tools like Hotjar or Microsoft Clarity allow you to observe these behaviors in real-time. It’s the most authentic feedback you’ll ever get straight from your users.

Why 67% of Visitors Won’t Complete Their Purchase on Your Site and How to Fix It! If you’re running an e-commerce store or any site for that matter, there’s one thing you can’t afford to ignore: trust. Your customers can’t walk into your store, touch your products, or meet you in person. The only thing standing between them and that “Add to Cart” button is their confidence in your brand. So, how do you build trust effectively? It starts with making your store feel professional, welcoming, and customer-first. Here’s a few trust-building strategies you can use to help turn visitors into customers: 1. Make Policies Transparent - Spell out your shipping, return, and refund policies clearly. PRO TIP: Offer a 60-90 No Questions Asked Guarantee (when possible). We have seen this consistently DECREASE returns. Make returns easy, the last thing you want are mad customers blowing up social media telling people you suck. 2. Showcase Social Proof: Include customer reviews, ratings, and photos on your home and product pages. Invest in quality images, DO NOT use stock photos. A clean, professional design signals reliability. Avoid unnecessary clutter and outdated visuals. Add trust badges on product page, cart and checkout pages (e.g., “Secure Payment” or “90 Day Risk Free Guarantee”). 3. Leverage User Generated Content: Share testimonials or case studies from your happiest customers. Highlight how your product made their lives better or solved a problem. 4. Show You Contact Info: Make it effortless to get in touch—think live chat, a support email, phone number AND physical address. Would you put your credit card info into a site with no phone number or address on it? You would be amazed how many sites do not have simple contact info listed anywhere. 5. Have a GREAT FAQ section, this will answer objections and ease doubts. Why does this matter? A store that feels trustworthy drives not just conversions but loyalty. It’s the kind of store customers love, they will be repeat buyers and brand advocates. Without trust, even the best product or site design won’t cut it. Start building more trust today and watch your conversions 🚀

Big UX/UI mistake costing Shopify stores thousands in lost revenue… Prioritizing desktop over mobile. When 70% of traffic is coming from mobile, this is a problem. Here’s how you can fix it: → Work through a systematic checklist: — Review each stage of the intra-site funnel. — Identify confusing sections and friction points. — Compare mobile vs. desktop experiences. — Test across Apple and Android for consistency. Good UX/UI isn’t just about functionality—it’s about optimizing the user journey for conversions. → Clear navigation that guides users to the right product for them. → Headlines that orient and instantly communicate value. → Trust signals, like social proof, placed at key moments. → Scarcity and urgency to increase motivation. Want even deeper insights? → Use tools like HotJar, Clarity, or Heatmap.com for session recordings and heatmaps. → Pay attention to: — Where users drop off. — Where they pause or hesitate. — Sections they skip over. Surveys can help too. Use tools like KnoCommerce or Fairing to gather direct feedback on: → What’s stopping them from purchasing. → What information they feel is missing. How do we use this data? — Identify friction points and remove barriers to purchase. — Improve clarity in confusing areas. — Adjust content to better meet customer expectations. → And to really elevate your store’s performance? Partner with us. Let’s turn your UX/UI into a high-converting powerhouse. PS: How often do you review your mobile experience? Let me know in the comments 👇

My experience in the retail & QSR spaces opened my eyes to a seismic shift: Gen Z’s obsession with drinks is reshaping the QSR industry while it also transforms commercial real estate (CRE). The rise of beverage-first concepts like Dutch Bros Coffee, 7 Brew Coffee, and Swig proves that drinks aren’t just a side menu item—they’re a business model driving scale, speed, and beautiful economics. What this means for CRE: -More tenant options: Beverage-first brands compete for prime sites, giving landlords leverage. -Capital magnet: Investors see these as high-quality single-tenant assets, competing with the big boy QSRs. -Landlord-friendly: Dutch Bros leads with long-term leases, followed closely by 7 Brew and Swig. Why beverage-first QSRs are winning: -Throughput over footprint: Compact, dual-lane drive-thrus maximize efficiency. -Simple menus: Lean SKUs and fast prep sidestep kitchen bottlenecks. -High margins: Drinks deliver better profitability than food-heavy menus. Daily habits: From morning coffee to evening “treat runs,” consumers keep coming back. Legacy QSRs are jumping in because the numbers justify it: -Chick-fil-A’s beverage-only Daybright launches Fall ’25 near Atlanta. -Taco Bell’s Live Más Café is targeting 30 locations by year-end, with drinks and alcohol. -McDonald’s pulled back on CosMc’s, but it sparked a beverage innovation push inside the Golden Arches. -Dunkin’s Refreshers platform, featuring Sabrina Carpenter, has driven same-store sales up 30% year-over-year. -Dutch Bros: From 441 units in 2020 to 1,000+ in 2025, with ~$2M AUV. Starbucks isn’t the only game in town anymore. While they have struggled a bit lately, over 75% of what they sell are cold beverages, indicating that the beverage-first category is here to stay. Developers spotted this early, fueling rapid scaling. As we are tracking at DealGround, the Single Tenant landscape is constantly evolving, and drinks are pouring new life into QSR and CRE. Read full piece below https://lnkd.in/gs5p6-Fg #BeverageBoom #QSR #CRE #GenZFueled #DutchBros #7Brew #Swig

Retail beverage displays play a crucial role in driving sales, building brand awareness, and influencing shopper behavior. Five key areas: 1. Visibility & Impulse Buys: A well-placed display—whether it’s near the entrance, checkout, or high-traffic aisle—puts products directly in the shopper’s path. That visibility is key for impulse purchases, especially in categories like energy drinks, RTDs, or limited-edition spirits. 2. Brand Storytelling: Displays offer a mini stage to tell a brand’s story. Whether it’s through packaging, messaging, or seasonal themes, the right setup can connect emotionally with consumers and differentiate a brand in a crowded space. 3. Trial & Discovery: For new or niche brands, displays can be a powerful tool for trial. A prominent endcap or cooler takeover can introduce shoppers to products they’d never find on a standard shelf. 4. Promotion & Value Perception: Displays are often linked to promotions, which not only drive volume but signal value. Bundles, discounts, or “buy one get one” signage turn passive interest into action. 5. Retailer -Brand Collaboration: Strong displays reflect good relationships between brands and retailers. They demonstrate investment, planning, and often co-marketing spend—critical for long-term placement and growth. #beverageindustry #beverages

70% of your PDP visitors leave within the first 10 seconds. Why? Because: - Your product images don’t show enough detail - Discounts aren’t immediately visible - Size options are unclear and frustrating While bounce rate isn’t the only metric that matters, But it shows where you’re losing potential buyers. 🔰 Lowering it leads to more add-to-carts, more completed purchases, and higher sales. Using Sclothers PDP I have Highlighted 7 changes that reduce your bounce rate and increases conversions. 1. Use a model image so customers can see how the product looks and fits in real life. It makes it easier to picture the style, instead of relying on a flat product photo. 2. A shorter product name grabs attention quickly and is easier to remember. It helps customers instantly identify the item, reducing any confusion. 3. Place discounts right next to the price That’s where it influences shoppers to buy the most. 4. Mention color name next to each swatch, especially for colors that might look similar. Plus, keep the product image in the same fold as the color options, so when a color is selected, the image change is visible. 5. Highlight the size the model is wearing. This helps shoppers make clear sizing choices, reducing guesswork and returns. 6. Place the product description before the accordions to ensure customers see key details upfront. Not everyone is going to click through extra sections. 7. Add an upsell. Suggest complementary items that pair well with the product. Add a catchy title like “Complete your look” or “Style with” instead of “Others also bought”. Other CRO/UX changes i did: ▫️Moved the reviews section next to the price ▫️Clear "Save" label next to the % off ▫️Added size measurements alongside the size options ▫️ Optimized the area around the cart P.S. A high bounce rate might seem harmless, but it's often a sign that customers aren’t finding what they need fast enough. Start with these changes, and watch your conversions grow. If you want more ideas on CRO, Design and Copy, hurry and book a free consultation session with me.