New York Times Advertising

In Kantar’s Media Reactions 2025 report, The New York Times ranks #1 in the U.S. for consumer receptivity to advertising. In a media world driven by automation, algorithms, and AI, this recognition underscores a powerful truth: credibility, context, and quality are still competitive advantages. For marketers, the takeaway is clear — trust isn’t just a value, it’s performance. At The Times, we’ve built an ecosystem that’s not only premium and brand-safe, but deeply connected to how people discover, think, and feel — across news, audio, video, and our brands like Cooking, Games, NYT Wirecutter, and The Athletic.

From Streaming to DVDs to deep dives! 🍿✨ We hosted a dinner edit in LA at the iconic Chateau Marmont with The New York Times's Adam Hargis, Kyle Buchanan and Wesley Morris, celebrating the 21st century’s greatest movies — the ones that still make us laugh, cry, and quote every line. The panelists tackled a movie-themed lightning round (popcorn vs. candy? aisle seat or center?), reflected on their careers in film criticism, and dove into The Times’s "100 Best Movies of the 21st Century" project — from the surprises in the top 100 to the cultural phenomena defining today’s blockbusters. They also explored award-season rituals, creative storytelling, and even a few early Oscars hot takes! 🏆🎥 #NYT #BestMovies #NYTA #LADinnerEdit

Moncler chose The New York Times New York Times to celebrate the profound warmth of lifelong friendship with their "Warmer Together" campaign. And who better to embody that bond than legendary actors and native New Yorkers, Al Pacino and Robert De Niro? Rarely seen in brand campaigns, their genuine, decades-spanning friendship perfectly illustrates the emotional truth: true warmth comes from within. The spectacular cross-platform campaign included a Home Page Takeover across all devices and a 4-page print cover wrap on the Sunday edition.

Last week we hosted a special Dinner Edit that gave our San Francisco clients a front row seat to “The Wirecutter Show.” Thank you to The Wirecutter Show's co-hosts Christine Cyr Clisset and Caira Blackwell and NYT Wirecutter journalist Caitlin McGarry, for the spirited discussion and definitive, Wirecutter-tested tech and lifestyle product recommendations📱

We're thrilled to announce that our podcast, created in collaboration with L'Oréal Groupe, has won Gold at the Signal Awards Awards! Recognized in the Thought Leadership category, this honor celebrates the very best in audio storytelling that shares insights and inspires new ways of thinking from subject matter experts 🧠 This win marks our 6th award this year in partnership with L'Oréal Groupe!

What's the next big thing in fashion? We tried to answer that during last week's Dinner Edit, featuring the incredible New York Times Style team 🍸 Industry powerhouses Stella Bugbee, Vanessa Friedman and Jacob Gallagher dove deep into the forces that are radically shifting style. We talked 'tunnel fits,' the game-changing influence of Gen Z, and how pop culture is rewriting the style playbook. The consensus? What's next is now 💫 📸: @paulobassetophotography

Over the last few years, The New York Times has transformed its journalism across visual, audio and video formats. Today, we mark the next iteration of that investment with a dedicated, immersive Watch Tab.  🎬 To match this content evolution, New York Times Advertising has been steadily scaling our video ad offerings. Building on last year’s success launching video in New York Times Games, we've swiftly expanded our inventory to include in-stream ads, enhanced native placements and deeper video integrations. The Watch Tab is the newest addition to our growing suite of video products, offering brands: 🎯 100% of the screen real-estate. 📲Exposure within a dedicated, swipeable feed of premium content. 💥Awareness alongside The Times’s global trust & expertise. Interested in being an early mover? The Watch Tab will be available for brands as part of an open beta test for vertical video advertising by early 2026. Read more via ADWEEK: http://bit.ly/47By6mT

Huge congratulations to our very own Tusar Barik, svp of marketing, for being named to the prestigious Ad Age 40 Under 40 list! This award honors the very best — from growth-mindset leaders to cultural trendsetters — and he exemplifies it all. Tusar joined New York Times Advertising with a mission: to capitalize on the rapid evolution of The New York Times essential portfolio: News, Cooking, Games, NYT Wirecutter & The Athletic. “What I’m focused on is making [marketers] aware of this category of one we exist in, in terms of the portfolio we offer,” Tusar shared with Ad Age. Embracing his belief that purpose-driven models generate bigger business, he helped the full leadership team deliver a remarkable 12% jump in digital ad revenue in Q1 2025, The Times's strongest growth in three years. Read the interview: http://bit.ly/4qfub6N

At this year's Stagwell Future of News NewsFronts, our vp of agency development, Ben Winkler, highlighted how The New York Times has become the #1 source for consumer ad receptivity in the U.S., all while redefining premium video. The Times is evolving into a platform that's as watchable as it is readable. From vertical news videos and NFL highlights on The Athletic to NYT Wirecutter reviews and NYT Cooking tutorials, we're redefining what premium content looks like. Meanwhile, Michael Barbaro, host of The Daily, highlighted how innovative narrative journalism and The Times’s enduring brand pillars — trust, independence, and storytelling integrity — shape everything we do.

According to DoubleVerify, ads on news sites drive nearly 10% higher engagement than non-news content. The message is clear: quality news environments deliver a more engaged audience, and better performance. This is the power behind The New York Times ranking #1 for consumer ad receptivity in the U.S., per Kantar. Read why advertisers are returning to news (via Digiday): http://bit.ly/4hnsRL6