CNN's SVP of Ad Sales & Client Partnerships, Guy Griggs, explains why we need to broaden our conception of what "news" is and hits the nail on the head about why brands should be advertising in news environments. ⬇️

How are today’s kids’ IP owners maximizing their valuable libraries? In the latest issue of TV Kids, Kate Smith, EVP Audience Engagement, shares insights on how we’re continuing to adapt to meet the changing needs of kids and families across platforms. Read it here 👉 https://lnkd.in/gZC5HFPG World Screen

TODAY-How are workflows evolving for tomorrow's media audiences? Deluxe's Liz Guenther, Verizon's ErinRose Widner, and Wonder Works Consulting's Stephanie Haycock share strategies with Candice Lewis. #StreamingMedia #Rise https://champ.ly/2rKGjJfH

Vitus Spehar of Under The Desk News explains what a News Creator is and why 1 in 5 Americans are listening to them versus traditional media. Spoiler: a creator's most important stakeholder is their audience and their followers feel that connection every step of the way! Catch the recording of our LinkedIn Live with V and other News Creators like Roberto Nickson, Jordan B. and Oren John at the link below 👇 https://lnkd.in/eMErTJGp #EdelmanCreator #NewsCreators #CreatorMarketing

📺 Late-Night TV Finds Its Second Wind—on Social Media Late-night television is experiencing a resurgence, particularly on social media platforms. While linear ratings may be declining, these iconic shows are flourishing where audiences are most active. In 2025, late-night programs amassed over 17 billion views across TikTok, YouTube, Instagram, and other platforms. Key Highlights: - Saturday Night Live led the way with 14 videos surpassing 25 million views, including a viral skit that reached 63 million views. - A clip from Jimmy Fallon achieved 51.6 million views on TikTok within just a few days. Takeaway for Media Brands: Social platforms have evolved beyond mere distribution channels; they are essential for maintaining relevance and driving monetization in today’s content landscape. #MediaStrategy #SocialMedia #LateNightTV #ContentDistribution #DigitalEngagement #StreamingTrends

Why free TV deserves its own line on the media plan💭 CNNIC's VP of Digital Business Operations, Faisal Karmali, recently spoke on a panel at The Drum Live with talkSPORT's Jamie Holder and LG Ad Solutions' Ben Orford. The trio discussed how CTV is creating new opportunities to reach and engage fresh audiences and how advertisers can harness these new environments to connect with audiences on the biggest screen in the home.📺 ▶️Listen to the full discussion and discover the 4 key takeaways now - https://lnkd.in/egpYy-KK

𝗧𝗵𝗲 𝗳𝗼𝘂𝗿𝘁𝗵 𝗶𝗻𝗳𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗶𝗻 𝗼𝘂𝗿 𝘀𝗲𝗿𝗶𝗲𝘀 𝗼𝗻 𝗺𝗲𝗱𝗶𝗮 𝗱𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻! This time, we explore WHY disinformation is created. What motivates the spread of false news? Who benefits and how does it affect us as the audience? Watch the video to learn more!

Success in any creative field hinges on identifying your target audience. Who are you trying to reach? Who are you telling stories to? Once that group is defined, building a relationship begins. While traditional routes like film, TV, or publishing deals still exist, creators now have direct access to their audience. In 2025, the power is in the creator's hands to connect. No one else will do it for them. #AudienceEngagement #CreativeCareers #DigitalStorytelling #ContentCreation

Want to grow your YouTube channel faster? Instead of chasing fake numbers, focus on authentic visibility the kind that attracts real viewers who actually engage. https://lnkd.in/eJW93EB3 https://lnkd.in/ecCzNTEF #BuyYouTubeViews