The programmatic advertising ecosystem is often complex and opaque — creating inefficiencies that cost advertisers billions. According to the ANA’s latest benchmark, nearly 60% of programmatic spend fails to deliver quality impressions. HUMAN helps SSPs and DSPs bring transparency and trust back to the supply chain, enabling optimized, fraud-free media paths that deliver real value. Read our latest blog to learn how HUMAN maintains integrity across the programmatic ecosystem: https://lnkd.in/g5nbeX2h with Justin Adler-Swanberg

Industry players unite to accelerate programmatic’s AI-driven future The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days. https://ift.tt/Qa5Gkzw

It’s time to rethink your ad media mix. Programmatic advertising isn’t just for massive brands, and it’s here to make your budget work harder. In this new blog, we break down what programmatic advertising actually is and why it should pair with your current trade media buys. https://lnkd.in/gHRfYEu5 #AgMarketing #ProgrammaticAdvertising #AgMedia

We saw a huge jump in results when we decided to manage and run programmatic in-house for our ag clients. Why? Data availability. By adopting a DSP and combining it with our agriculture background, we're able to target our clients' audiences much more cost-effectively and have more hands-on control when managing the campaigns. That direct control is what drives better ROI.

💡 In today’s programmatic advertising landscape, SSPs play a crucial role in connecting publishers with a vast network of ad buyers — automating millions of real-time transactions every second. By 2026, nearly 90% of all digital ads are expected to be sold via SSP-driven channels. In our blog article, we break down: 🟩 What an SSP is and how it works behind the scenes. 🟧 Key features that define high-performing SSPs. 🟩 The differences between SSPs and DSPs. 🟧 Why leading publishers are now building in-house SSPs for more control and transparency. 👉 Dive into the full article to learn how SSPs are transforming digital advertising — and what that means for your business. https://lnkd.in/erCrKHWK #AdTech #ProgrammaticAdvertising #SSP #DigitalMedia #Publishers #Geomotiv

The power of AdTech and programmatic buying should be included in your paid ad management fee, not listed as a separate line item on your invoice. If it’s not part of the strategy, you’re likely paying a higher CAC and CPL than necessary.

The foundation of the programmatic ecosystem rests on each of these types, designed to address specific needs of scale, transparency, efficiency, and control. For advertisers, this means selecting the optimal mix to align with their performance objectives. For publishers, it means maximizing yield while ensuring value for every impression. 👉 Swipe through to unlock the path through the programmatic maze. #Mobavenue #ProgrammaticAdvertising #RealTimeBidding

Programmatic access is redefining commerce media by bringing sponsored listings inventory into the DSPs where brands already plan and spend—unlocking new budgets and streamlining activation. This Thursday, join JR Crosby, Matthew Fantazier, Rajeev Vijay, and moderator Kathryn Lundstrom as we explore how DSP and commerce media connectivity empowers buyers and accelerates network growth. #Forallcommercemedia #AWNY

The U.S. programmatic advertising market is projected to grow to $609.1 billion by 2030, highlighting the shift towards automated, data-driven advertising strategies. Is your brand ready to leverage this growth? #ProgrammaticAdvertising #DigitalMarketing #AdTech #ParagonServices

Nine Ad Manager is leveling up! 🚀 Announced at Nine’s inaugural Upfronts, the upgraded platform will make ad trading faster, smarter, and more efficient for advertisers, agencies, and Australia’s 2.2M SMBs. The update introduces smarter planning tools, new billing options, and prebuilt campaign templates, making Nine Ad Manager an even more powerful and accessible self-serve platform. Two years ago, we partnered with Nine to bring this vision to life, and it’s now trusted by thousands of Australian advertisers. We’re excited to see this next evolution boost performance and simplify self-serve advertising even further. 👉 Read more about the news: https://hubs.la/Q03P_x2X0