California Walnuts Repositioned as Fresh Produce Item

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Consumers are searching the produce aisle, menus and packaged ingredient market for fresh, flavorful and natural foods — and California walnuts fit the bill. In fact, the industry is repositioning walnuts beyond the baking aisle and instead as a produce item. In a recent interview with California Farm Bureau’s Ag Alert, California Walnut Board and Commission Executive Director and CEO Robert Verloop and walnut industry stakeholders shared what the industry is doing to position walnuts beyond an ingredient in “grandmother’s banana nut bread.” Read the full article to learn more: https://lnkd.in/gn7-Unvq #CaliforniaWalnuts #WalnutsAreProduceToo #Walnuts #Produce

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Walnuts have anti cancerous properties. Just like a lot of other fruit and vegetables. #foodismedicine Just do your own research. If you really care about yourself and others, you will, if you don't...well that's ok too. You can lead a horse to water, you just can't make it drink.

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Walnuts are delicious especially when baked 

Great look at the changing walnut market!

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