dmg media’s Post

Pitch fast. Pitch clear. Pitch timely. That’s how stories cross home plate. In U.S. editorial pitching, speed is everything. Editors move quickly, and the best pitches make their job easier: 1. A sharp angle gets you on base. 2. Timely relevance moves the story around the diamond. 3. A strong “why now” brings it home. Thoughtful, precise, and fast outreach is what scores in U.S. media. Read more in our latest blog: https://bit.ly/4iY6g8w #EditorialPitching #PRTips #MediaRelations #CommunicationsStrategy

Breaking into U.S. media is a lot like finding your footing on a new playground: every pitch holds opportunity, but the rules are different. Hook editors fast, tell a clear story, and show why it matters. “Why now?” and “Why you?” can make all the difference. Play it right, and your story can leap off the swings and straight into coverage. Read more in our latest blog: https://bit.ly/4oShVqV #EditorialPitching #PRTips #MediaRelations #CommunicationsStrategy

A press kit serves as a journalist's essential resource, compiling research and key information in one accessible PDF. Include press releases, article pitches, speaking topics, statements, and media experiences to answer every potential question. By providing comprehensive materials, you plant seeds that bloom into media coverage over time. Consistent effort and content creation pave the way for opportunities like national television appearances. Regularly create and share valuable information to cultivate growth. #PressKit #MediaRelations #PRTips #Journalism #ContentMarketing #Webinar

Press releases work best when they tell a human story. Mickie Kennedy explains why journalists (and readers) connect more deeply with stories that highlight real people and real challenges. When a press release moves beyond features and into narrative, it builds loyalty and long-term credibility. More on story-driven PR consistently with Mickie on Vast Voice: https://lnkd.in/eDXp42Yw #PRStrategy #EarnedMedia #PressReleases #SmallBusiness #MediaCoverage #Storytelling

Jane Ferguson breaks down a hard truth about the future of journalism: opinion is easy to produce, but sustainability is not. As punditry becomes saturated and competitive, the real long-term value will sit with quality analysis and rigorous field reporting. In a world chasing subscriptions and attention, what happens when audiences start paying for depth instead of noise a question front and center at BRIDGE Summit. #WorldMediaBRIDGE #BRIDGESummit

Short-form video is delivering on its promise. True, in part. It drives reach, yes, but the problem is, 'reach' can be like a sugar high. I’ve watched publishers hit impressive viewing numbers, then struggle to convert that attention into depth, habit, and commercial outcomes that can actually fund a newsroom. After reading Carla Zanoni’s sharp piece on Nieman Journalism Lab, one idea landed hard for me. When reach is left unmanaged, it can quietly corrode the things publishers need most, a sustainable revenue. So here’s the strategic shift I think 2026 demands. Stop treating short video as “content”. Start treating it as a system. Like a content framework. But also curious... What’s your biggest blocker right now with short video? Editorial buy-in. Product plumbing. Measurement. Or monetisation. I wrote a longer piece on this, with strategy formula in it. I’ll drop it in the first comment. #publishing #media #videostrategy #journalism #digitalstrategy

How do you balance speed and accuracy in digital reporting? In today’s digital newsroom, speed is expected. Accuracy is non-negotiable. Here’s the process I follow to balance both 👇 1️⃣ Confirm before you publish If a fact can’t be verified from at least one credible source, it doesn’t go live—no matter how fast the news cycle moves. 2️⃣ Attribute clearly When information is developing, I state who the information comes from. Transparency builds trust. 3️⃣ Publish what’s confirmed, not what’s trending Social media may break news first, but journalism confirms it. Viral doesn’t mean verified. 4️⃣ Update responsibly Digital reporting allows updates—but corrections should be visible and timely, not silent edits. 5️⃣ Context over clicks Even in breaking news, context matters. A fast story without clarity creates confusion, not information. Speed gets attention. Accuracy earns credibility. In digital journalism, the goal isn’t to be first—it’s to be right and reliable. How does your newsroom handle this balance? #DigitalJournalism #NewsReporting #MediaEthics #BreakingNews #Journalism

Every Story Has an Editor Standing Between Fact and Noise In a fast-moving media space, News Editors are the final checkpoint before information reaches the public. They question sources, tighten language, weigh impact, and make difficult calls—often in minutes, not hours. The pressure is constant, the margin for error thin, and the accountability enormous. Yet this role remains largely invisible, even as it protects credibility and public trust. Strong journalism isn’t accidental. It’s edited. #NewsEditor #NewsEditing #Journalism #MediaProfessionals #EditorialLeadership #FactChecking #NewsroomLife #PublicTrust

Why Creator Journalists Are Ignoring You 🤔 According to a Muck Rack report, over 70% of journalists report that most pitches they receive are irrelevant. Although over 80% confirm that pitches did influence some of their content, which means that PR has a critical role to play only if we: ✓ Tailor pitches to the journalist's beat - 67% say this matters most ✓ Keep pitches short - 55% prefer brevity ✓ Provide exclusive source access - 61% want this ✓ Follow up once, within a week - 82% agree on timing Those of us who still cling to blast emails and vanity metrics will be ignored. #YearInReview #Creator #Media

Here's how to get a reporter interested in your idea for news coverage, per a former reporter's three questions: 1. Why YOU (and not someone with similar credentials or a company with a similar product or service) 2. Why NOW (what is changing in the industry, marketplace or locale) 3. Why should anyone care (how will the reader save TIME, save MONEY or MAKE MORE MONEY with this idea, product or service) When you answer these three questions, your pitch will land. Relationships with journalists are valuable, but if you do not nail these questions, there is no story. #mediarelations #publicrelations