How Maro boosted Metro.co.uk's performance by 26%

CTV on the big screen is a big opportunity - if we make it easier to buy well. A few quick facts we’re seeing in the market: 1️⃣ <70% of CTV ad opportunities even include basic content details today; and things like the show title appear in just ~12% (sic!). Hard to pay a premium when you can’t clearly see what you’re buying! 2️⃣ Just 30% of advertisers and publishers say they have full transparency into where their CTV ads run. That makes proving impact… tricky. That’s why I’m excited to share: Adlook × smartclip 🎉 We’re partnering to connect premium European CTV & Addressable TV from #smartclip with #Adlook’s privacy-first, attention-led optimization — making planning simpler, delivery smarter, and proof of impact clearer. Why the “European” part matters: Europe isn’t one market - it’s different broadcasters, languages, and strict privacy rules. Working with a European partner who truly understands how TV works here means higher-quality supply, better fit with EU standards, and results you can explain to your CFO ;) From our partner at smartclip, Gloria Eichler (CPO @ smartclip): “We have entered an era marked by fragmented identities, tighter privacy regulations, and the rise of first-party data as the ultimate currency (…) By integrating Adlook into our demand stack, we broaden buy-side opportunities… ensuring that publisher signals are respected—not exploited—and that data is activated, not extracted.” If you care about attention, transparency, and outcomes-focused CTV across Europe — let’s talk! #CTV #Programmatic #AdTech #Attention #PrivacyFirst #Europe #Broadcasters #AddressableTV #CTVAdvertising

Exploring everything CTV — from strategy to scale 📈 📺 Open to connecting with publishers, advertisers, and tech partners driving innovation in the CTV space. #CTV #AffiliateMarketing #Innovation

📈 As we step into the final quarter of 2025, the programmatic ecosystem is evolving faster than ever — and for publishers, staying ahead of these shifts means stronger monetization and more stable revenue streams. Here are the key trends shaping Q4: 🔹 Shift Toward High-Intent Inventory Advertisers are prioritizing quality environments and precise audiences. Publishers with strong contextual and behavioral data are seeing higher bid densities and CPMs. 🔹 CTV & In-App Growth Connected TV and mobile app environments are driving incremental revenue. Publishers expanding beyond traditional web inventory are tapping into new programmatic budgets. 🔹 AI-Powered Yield Optimization Automation is enhancing pricing strategies and floor adjustments in real time — maximizing fill and yield while reducing manual workload. At WaardeX, we help publishers stay ahead of these trends with transparent demand access, advanced optimization tools, and partnerships that prioritize long-term growth over short-term gains. ⚡ If you’re a publisher looking to unlock new revenue opportunities and optimize your programmatic performance this Q4 — let’s connect. #Programmatic #Publishers #SSP #AdTech #Q4 #WaardeX #Monetization #Prebid #oRTB #Demand

Despite progress in transparency and premium buying, #programmatic ROI is slipping. According to the ANA, #advertisers are losing more than $26 billion annually to inefficiency. Why? Because cleaning up the open marketplace isn’t enough. The next leap forward comes from #curation - done right. Learn how Start.io AI-powered mobile curation helps advertisers close the efficiency gap and boost #performance 👇 https://lnkd.in/dQwJdE52

Mobile advertising is evolving fast, and curation is the key to making it smarter, more efficient, and more sustainable. PubMatic’s Lashanne Phang breaks down how data, technology, and creativity come together to deliver real performance and transparency in the mobile ecosystem. https://lnkd.in/eNRYmHz5 #Advertising #AdTech #Programmatic

Curation isn’t a buzzword, it’s the next competitive differentiator in mobile advertising. As the mobile ecosystem matures beyond its “scale-first” era, the next phase of growth will come from precision, curating the right inventory, signals, and demand paths that drive measurable outcomes for both buyers and publishers. In this blog post, we explore why curation is central to unlocking mobile’s full potential, and how it’s redefining efficiency, transparency, and value creation across the open internet. 💡 A few core perspectives: • The era of “more impressions” is giving way to smarter, outcome-based supply curation. • When data, automation, and transparency converge, mobile becomes not just scalable, but strategic. • With SDK innovation as the foundation, curated mobile supply can now rival and often outperform walled gardens in efficiency and control. As mobile converges with commerce, social, and omnichannel buying, curation is what will separate operational excellence from mere participation. #MobileAdvertising #Programmatic #AdTech #Curation #Monetization #Leadership #InApp #DigitalAdvertising PubMatic

Small and mid-sized businesses are increasingly investing in connected TV, yet the fragmentation of platforms, apps and measurement systems makes execution complex. 😬Here is the tricky part for you as a business owners: You try to reach viewers across multiple streaming services, but end up with scattered buy-in, weak insights and high operational costs. Without clear measurement, it’s hard for you to link ad spend to business outcomes. Frequency and placement control become harder as inventory splinters across publishers. ➡️Many business owners I speak with, deal with below issues daily and it's painful. Yet the fix is very easy. Wasted budget from duplicate or low-quality placements. Inconsistent reporting that stymies optimization and slows ROI. Brand risk when inventory isn’t vetted for safety or trust. Difficulty scaling campaigns in a way that still ties to real-world results. 💰Here are my suggestions to improve this immediately. Select partners that curate premium CTV inventory and simplify execution. Insist on unified measurement across platforms - one dashboard, one view into outcomes. Manage frequency at the household level to prevent viewer fatigue and protect brand perception. Vet placements for brand safety and transparency so you know where every ad runs. In short: Before you dive into broad CTV buys, make sure your foundation is built on clarity, control and clean data. You will thank me later. #CTV #ConnectedTV #StreamingAdvertising #AudienceTargeting #BrandSafety #MediaStrategy #MarketingOps #AdTech #SMBMarketing #MeasurementMatters #premion

𝐓𝐡𝐞 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐡𝐚𝐬 𝐚 𝐝𝐢𝐫𝐭𝐲 𝐬𝐞𝐜𝐫𝐞𝐭: what works brilliantly in Stockholm will fail spectacularly in São Paulo. Yet operators continue deploying one size fits all monetization strategies across diverse markets, wondering why revenue projections never materialize. Market specific monetization isn't just smart strategy, it's survival. The European Reality: Premium Willingness Meets Privacy Demands Nordic markets show 78% preference for ad free experiences, with monthly willingness to pay reaching €12-15. These subscribers expect 4K streaming, offline downloads, and multi-device sync as standard features, not premium add ons. The #DACH region tells a different story. German speaking markets show 43% acceptance of hybrid models, premium ad-free at €14.99, standard with limited ads at €8.99. The key is giving subscribers the choice. Southern Europe requires pricing sensitivity. Spanish and Italian markets demonstrate high streaming adoption but lower price tolerance. The sweet spot sits at €7-9 monthly, with annual discounts of 20-25% driving significantly higher conversion. 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐬: 𝐕𝐨𝐥𝐮𝐦𝐞 𝐎𝐯𝐞𝐫 𝐀𝐑𝐏𝐔 Emerging markets operate on fundamentally different economics. Mobile first consumption dominates, with 70-80% of streaming happening on smartphones. This means data costs often exceed subscription fees as the primary barrier. Prepaid models outperform subscriptions in cash based economies. Daily or weekly access passes at €0.50-2.00 generate higher total revenue than monthly subscriptions requiring credit cards that only 15% of the population possesses. AVOD and FAST channels find their strongest fit here. Ad supported models remove entry barriers while building audience scale that attracts advertisers. Revenue per user may start lower, but the addressable market is 10x larger. Mismatched monetization models don't just underperform, they actively damage market entry. Launch premium SVOD in a market demanding flexible access, and you'll burn millions on customer acquisition that never converts. Deploy AVOD in a market willing to pay premium prices, and you've permanently anchored your brand as "the cheap option." For further details visit vucos.io or create a free meeting with our experts: https://lnkd.in/g7HVnPp9 #OTTmonetization #streamingbusiness #IPTVsolutions #telcostrategy #broadcastinnovation #OTTplatform #streamingrevenue #VUCOS #digitalmonetization #mediatech #contentmonetization

CTV is now a full-funnel channel, and SMBs are leaning in. But fragmentation across apps, platforms and measurement makes scaling tough without big teams or deep tech. That’s where smart curation steps in—one buy, unified reporting, premium inventory, controlled frequency and outcome-based measurement. Blake Hebert, Sr. Director of Publisher Operations, PREMION on why curated CTV isn't a buzzword—it’s the unlock for scale and transparency. 👉 Is smart curation the new must-have for CTV efficiency? https://bit.ly/48FB2js

🚨 #MarketingMythbusters: The “Shoppable Everything” Edition is LIVE! Social feeds, OTT apps, and even CTV screens are turning into storefronts, but here’s the catch 👀 Not every “click-to-buy” moment equals instant ROI. This week, we’re busting the Shoppable Everything myth, the idea that exposure = purchase. Because impulse doesn’t always mean intent, and attention doesn’t always convert. Let’s decode what shoppable media really means for performance marketers, and how to turn curiosity into actual conversions, not just cart abandons. 💥 Swipe through for data, reality checks, and a smarter take on the future of “shoppertainment.” #Marketing #PerformanceMarketing #DigitalCommerce #ShoppableAds #MediaBuying #MarTech #MarketingStrategy #EcommerceMarketing #GrowthMarketing #Attribution #AdTech #TrackierInsights