Stafaniya Radzivonik (马小旭)

Running a separate search engine alongside analytics? You might not need to anymore. ClickHouse’s new native full-text search is: ✅ Fast (index-only row filtering, 10× faster queries) ✅ Space-efficient (compressed FST dictionaries + roaring bitmaps) ✅ Seamlessly integrated with columnar design We’ve gone deep into the internals in our latest blog — from tokenization to query execution. Full story here:

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As of today, connectors are out of beta. You can now securely connect your everyday tools to personalize responses to your work, create better first drafts, and get answers fast. What’s new in GA? 🆕 New connectors for Google Calendar, Gmail, Google Contacts, Microsoft Teams, and Outlook – bringing together more of your files, emails and data. ✅ Higher-quality responses: Thanks to GPT-5, responses are more accurate and relevant when using connectors. 🔒 More control: Enterprise admins can now manage access at scale with role-based permissions. Explore and add connectors in Settings → Connectors. Connectors are defaulted off in ChatGPT Enterprise and can be turned on in Admin Settings. How do you use connectors? More in comments 👇

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🚀 Amazon Ads needed a better way to connect with their customers. Switching to GoTo Webinar helped them boost webinar attendance, engagement, and customer satisfaction scores too. Curious how they did it? Read the full case study: https://lnkd.in/emQBiU5u #customers #GoToWebinar #webinars #SaaS #DiscoverGoTo 

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Is your adtech checking all the right boxes? 🤔  Marketing is complex enough—scattered audiences, shifting privacy rules, and disappearing data. 🫥 Your technology shouldn't add to the chaos. It should simplify it. When choosing a new solution, focus your investment on key growth areas: creative adtech like GenAI, cross-platform video measurement, and retail media networks. ✨ The result will be campaigns that succeed, every single time. 

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“With the right technology, marketers no longer need to rely on a full creative team to produce, evaluate, and optimize content.” That’s precisely the magic of a platform like Optimove, built to empower positionless marketers to own the full content cycle. 🎙️ In this short clip, Shai Frank (SVP of Product at Optimove) breaks down how it all comes together. 👇

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𝗧𝗵𝗶𝗻𝗸 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗺𝗲𝗮𝗻𝘀 𝗺𝗼𝗿𝗲 𝗴𝗿𝗼𝘄𝘁𝗵? Yes, but in 2025, affiliate marketing success is about precision: the right traffic sources, the right tech, and the right scaling model. That’s exactly what Margarita, Affiliate Team Lead at PIN-UP Partners, unpacked in her latest interview with Trafficology: ✔️ Emerging traffic channels for your business ✔️ Proven scaling strategies ✔️ Practical AI you can deploy in iGaming projects 📊 Key takeaway: to stay competitive, move fast, test smarter, and scale globally. 🔗 Check the slides & read the full interview via the link ➡️ https://lnkd.in/d2NApp-a

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Some exciting news! CallRail just launched new app in Semrush App Center strengthening long standing partnership between two companies. Semrush customers can now -Attribute every call to the right campaign, keyword, or source, to see exactly which marketing is driving results and make smarter investment decisions. -Connect form submissions to campaigns and keywords across online and offline touchpoints, for full visibility into the customer journey. -Automatically transcribe and analyze calls with AI to quickly spot promising leads and uncover valuable trends. -Save time with AI-generated call summaries, sentiment analysis, and trend insights, and better understand your customers’ behavior. -Go from conversations to conversions, with AI-powered next steps, ready-to-send follow-ups, and real-time coaching that helps your team engage with customers more effectively. Congrats to Mike Stocker, Ryan Johnson, Marius Smyth and everyone else who contributed to the launch in both companies. https://lnkd.in/eVRTNiqA

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Most content strategies stop at keywords. But in an AI-driven search world, keywords aren’t enough. To stay visible, your content needs to answer buyer questions, not just chase rankings. Our new blog introduces the AEO Content Maturity Model — a framework + playbooks to help you evolve from scattered SEO to personalized, AI-ready storytelling. Read the blog here: https://wfl.io/47EYjS5

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Brands today need protection that adapts as quickly as the news cycle. 🗞️ In one case, keyword lists identified part of the risk, but ContextGPT identified 7,500 unsafe URLs, five times more than keyword blocking alone. With updates every 15 minutes, ContextGPT helps brands maintain safety as new stories emerge. Read more from our CTO & Co-Founder, Marc Hudacsko 👉 https://lnkd.in/e2XhTFTS #BrandSafety #ContextualAdvertising #AdTech #AIinAdvertising

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Q3 rewind 🔥 Let's round up the hottest Google Analytics updates to help you get more value from your data: 1. Unlock insights from GA data with Gemini 💡 We launched a Model Context Protocol (MCP) server so you can connect LLMs like Gemini directly to your GA data, which means you can answer multi-part questions and generate complex reports. Say goodbye to manual report-building and hello to automated data-driven strategies 👉 https://goo.gle/45qHXLt 2. Optimize your lead generation strategy 📈 Introducing 2 new default reports and 8 new suggested audiences to help you gain deeper insights into your leads and supercharge your lead generation goals 👉 https://goo.gle/3Hm6QPf 3. Get a complete view of your ad performance 📊 Now you can automatically import your Reddit Ads cost data directly into Google Analytics to see the full picture of your campaign ROI 👉 https://goo.gle/3HEJlAQ

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Apple is changing the rules of SMS marketing by giving more control to consumers. With iOS 26, when enabled, SMS filtering now hides texts from unknown numbers, except for critical transactional messages like order updates. Translation: your best-performing holiday channel just got riskier. Most marketers will panic about losing guaranteed views. Smart ones will treat this as a wake-up call to future-proof their customer engagement stack. Here’s how to get ahead before the holiday crunch: ✅ Get into the inbox ✅ Lean on cross-channel mix to reach your customers ✅ Experiment with RCS ✅ Track SMS performance closely SMS is still a trusted workhorse this holiday season, but the bar just got higher. Brands that set new guardrails and lean into a true cross-channel strategy—rather than batch-and-blast—are primed to win. Swipe through our iOS 26 checklist, then read our 3-minute marketing brief for practical tips on how to adjust your strategy.

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Clicks get the credit, but conversions tell the real story. For years, marketers have used clicks as a shorthand for success. But new data from the Quantcast Platform reveals a different reality: 📉 Only 0.05% of people click on display ads 🤦‍♀️ Half of those clicks are accidental 🔍 Less than 1.6% of conversions involve a click So why are clicks still your primary KPI? You're likely missing the audiences that actually convert, leaving real performance on the table. Download our report to learn what really drives results, and how to measure success beyond the click. Get the report: https://lnkd.in/eB92amqs #DigitalMarketing #AdTech #Measurement

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Here is a list of the best posts we read this week. 1. The reality for many B2B marketing teams¹: by Vladimir Blagojević  - https://lnkd.in/d52AxEnh 2. 60–70% of B2B marketers admit they don’t truly understand their buyers. That’s why most personas fail before they’re even tested by Nick Bennett   - https://lnkd.in/dZfwdzN6 3. Welcome to B2B marketing's slow-motion suicide circle by Andrei Zinkevich - https://lnkd.in/d5_-SqVe 4. What most founders think will fix their revenue issue by Jason Vana - https://lnkd.in/dv5NmEdS 5. "How do we know our ABM program is working at all?" Here's Yulia Olennikova favorite dashboard to answer this question - https://lnkd.in/dMQjK3Kq 6. How to Create an Activation Playbook for your ABM Program by Omprakash Karuppanan   - https://lnkd.in/dyN3k838 7. B2B Businesses need to understand buyers by Pierre Herubel - https://lnkd.in/dSnzW7VQ Share in the comments. How to create an Activation playbook in ABM  Omprakash Karuppanan #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe #MarketingStrategy #ContentEfficiency 

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Click fraud remains one of the most underestimated threats in digital marketing. Are you sure you're not wasting part of your ad budget? In this Opticks article, we break down the most effective techniques for detecting click fraud, including: - User behavior analysis - Fingerprinting detection - Discrepancy checks in key metrics - Machine learning to identify fraudulent patterns - And much more! If you work in paid media, programmatic, or affiliate marketing, this article is a must-read. 👉 Check out the full article here: https://lnkd.in/ePNwdy24 #ClickFraud #AdFraud #PerformanceMarketing #Cybersecurity #DigitalMarketing #Opticks

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Still spraying and praying with your demand gen campaigns? 🤔 The future of B2B growth is intent-based. In our new blog post, we dive into how to Datamatics uses intent-based demand gen to move beyond broad targeting and connect with the right prospects at the perfect moment. This is a must-read if you want to lower your Customer Acquisition Cost (CAC) and accelerate your sales cycle. Check out the blog: https://lnkd.in/dz2umWcS Paul Vandekamp #IntentBasedMarketing #LeadGeneration #MarketingTips #B2BGrowth

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Is your CMS ready for AI? Because websites aren't the only way people find you anymore. As digital experiences evolve, content is no longer something you publish — it’s what powers search results, voice assistants, chatbots, and LLMs. Our Chief Technology Officer John Ennew has written about what that means for your CMS strategy, how to adapt to the new realities, and make your CMS strategy more impactful and resilient. Three key takeaways: - your CMS should support structured, machine-readable content -  not just web publishing - composable and headless platforms can help you scale, integrate, and adapt more easily - AI-ready content needs to be clean, tagged, and trustworthy, or it won’t be surfaced at all Read the full piece: https://lnkd.in/ehPgbVhs #CMS #AIDiscoverability #Content #Composable #HeadlessTech [Image descriptions: ID1: Illustration of a laptop displaying two tabs labelled "CMS" and "AI", with speech bubbles and interface components. Title reads: “Is your CMS ready for an AI-enabled world? Why content management is more strategic than ever. By John Ennew.” ID2: Text: “Your content is no longer just digital collateral — it’s your organisation’s voice.” Background has lilac and lime gradients. ID3: Text : “Users are finding you through AI, search, chat, voice. Not just your website.” Icons below show a smart speaker, a browser with an “AI” button, and a chatbot face. ID4: Text: “Your CMS needs to support multi-channel delivery, not just page publishing.” Diagram shows content flowing from a website into other formats like AI, chat, and media. ID5: Text: “Composable platforms and headless CMSs offer the flexibility you need.” Diagram shows connected boxes labelled CRM, SEARCH, API, and AI, linked by API nodes. ID6: Text: “Structure your content so it’s machine-readable, reusable, and resilient.”Soft lime gradient and white background with rounded text box. ID7: Text: “Modern CMS strategy means building for change, not just delivery.” Diagram shows labelled boxes (CMS, AI, CRM) pointing to a blank placeholder box — suggesting future adaptability. ID8: Text: “Done right, your CMS becomes a content engine — not just a backend tool.” Soft lime and lilac gradients in background. ID9: Text: “Is your CMS built for what’s next? Read the full blog, link in caption.”]

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