Rochelle Webb

The $1.9 trillion #AANHPI consumer market is a powerful force... TODAY. This insightful ADWEEK piece by Jeremiah Abraham highlights the untapped opportunity for brands when they really understand and connect with this audience. And the potential ROI which out-delivers other segments. But, accurate #insights and #measurement are the key to unlocking the potential. Our new Nielsen #AANHPI report https://lnkd.in/g8XwFbgg shares granular insights the help craft effective engagement strategies. #AANHPIConsumers #DataDrivenMarketing #AudienceInsights #AsianAmerican https://lnkd.in/gyE7Dabt

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“Ramsey McGrory, newly appointed President of Prisma at Mediaocean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of Mediaocean’s acquisitions, including Innovid and Protected by Mediaocean, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ecosystem.” https://lnkd.in/gb3WgMes

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Brands must take the lead in embracing data minimization, guiding their agencies to prioritize contextual and environmental signals over invasive personal data collection. With privacy regulations tightening globally—from GDPR and LGPD to the CCPA and Maryland’s MODPA—relying on excessive data hoarding is both legally risky and not in line with what consumers want. Instead, brands should focus on signals that truly drive performance. A consumer’s interest in cooking or sports is often enough to build brand affinity and drive conversions, proving that privacy-conscious, context-driven advertising isn’t just compliant—it’s more effective. https://lnkd.in/eWPJXWMi

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Another week and another article in the media industry trade press exposing the same old story: opaque incremental deals, principal media, and holding groups monetising volume instead of value. https://lnkd.in/eaSmgxpu And let’s be honest — none of this is new. The ANA has been crystal clear: principal media thrives because legacy agencies act as principals, not agents, restricting transparency and prioritising their own margins and bundles over client outcomes . What is hard to understand is that the industry is still pretending to be surprised. 👉 Why are auditors, and pitch consultants still rewarding volume as if it were a proxy for quality? 👉 Why do they measure mainly new business wins and scale instead of the capability to activate innovation before. Volume is the raw material of arbitrage. It’s the fuel of intermediation. It’s the mechanism that allows dark deals and principal trading to flourish. If you value volume, you implicitly value the business model that produces these behaviours. So maybe the industry’s problem isn’t just the deals — it’s the metrics that keep validating them. When will we shift from measuring “how big” to measuring “how good”? When will we start valuing the capabilities that actually matter to advertisers — strategic talent, data maturity, ethical use of technology, real performance — instead of how much media an agency can push through its pipes? Until that happens, don’t expect change, expect demise, because the incentives are still pointed in the wrong direction.

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AMC has compounding upside, meaning the more you build your AMC practice, the greater the efficiencies, insights, and long-term revenue impact. In this conversation, Amit Dodeja from Spreetail and Joon Choi from Xnurta dive into the strategic advantage of scaling AMC investments, how brands can leverage first-party data, optimize ad spend, and refine targeting over time to drive continuous growth. As Joon explains, "The biggest challenge with AMC isn’t whether the data exists—it’s knowing how to use it. Many in the industry are still figuring out not just how to analyze the data, but how to leverage it to build a scalable, automated, and repeatable query library." This ability to create structured, repeatable insights is what separates high-performing brands from the rest, turning raw data into actionable strategies that drive smarter decision-making and more efficient advertising. #AmazonAdvertising #AMC #Amazon #Xnurta

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As brands and agencies brace for economic volatility, proactive steps are essential for ensuring media investments remain effective. From scenario planning and prioritizing transparency to competitive intelligence, it’s vital to prepare for varying economic conditions. Historical insights show that brands maintaining advertising spending fare better and recover faster. Marketing leaders must keep tone sensitivity in mind as consumers become more deliberate about spending. Adaptation is key. #MarketingStrategy #EconomicUncertainty #Advertising #BrandGrowth #MediaInvestments #Leadership #ScenarioPlanning

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