About
Specializes in responsive…
Activity
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Thrilled to announce my new role as Design Lead for Warner/Chappell at Warner Music Group. For those who know me, music has always played a…
Thrilled to announce my new role as Design Lead for Warner/Chappell at Warner Music Group. For those who know me, music has always played a…
Liked by Michael Adamitey
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So psyched to have been selected for the Women In Product Speaker Review Committee for #23WIP. I have the honor—and daunting task—of reviewing…
So psyched to have been selected for the Women In Product Speaker Review Committee for #23WIP. I have the honor—and daunting task—of reviewing…
Liked by Michael Adamitey
Experience & Education
Projects
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Nautica Redesign
- Present
Classic styling. Bold colors. Authentic, nautical details. The new Nautica.com combines all the elements that made the brand a global style icon. As Nautica expands its brand story in new and innovative ways, MCD has been enlisted to reinvent the brand’s online presence. Our first launch, just in time for the Holiday 2011 season, includes:
A unified experience:
We united the ecommerce, blog, Nautica Ocean2Ocean, and social media experiences behind a common look and feel that honors the…Classic styling. Bold colors. Authentic, nautical details. The new Nautica.com combines all the elements that made the brand a global style icon. As Nautica expands its brand story in new and innovative ways, MCD has been enlisted to reinvent the brand’s online presence. Our first launch, just in time for the Holiday 2011 season, includes:
A unified experience:
We united the ecommerce, blog, Nautica Ocean2Ocean, and social media experiences behind a common look and feel that honors the brand’s nautical spirit and passion for the water, but broadens the depth and connection to today’s upscale shopper.
Better merchandising:
Bolder, cleaner presentation of products, larger photographs and outfit inspiring cross-selling help the visitor connect more personally to the product and expand their shopping cart. Crisp ecommerce tools speed the consideration process and make it even easier to check out.
More reasons to connect and share:
Nautica’s passion for the water and connection to coastal lifestyle run deep and authentically into community-based social activities. From regattas to triathlons to ocean preservation, visitors are invited to experience the depth of the brand story right from the homepage. Products and design inspiration are seamlessly integrated and celebrated, linking the brand’s social efforts to its products.
Look for further enhancements to the site, including new experiences and shopping tools to launch over the course of 2012.Other creatorsSee project -
MSKCC
- Present
When you have a great story to tell, the best thing you can do is stay out of its way. So that’s exactly what we did with MSKCC.org.
Our solution was to provide a better forum to demonstrate what makes them a world-leading cancer center. It’s the gifted, yet compassionate, people that work there. It’s the groundbreaking research. And most of all—it’s their commitment to treatment and care.Other creatorsSee project
More activity by Michael
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Janitra Taylor and I changing the world of consulting one financial institution at a time. #leadership #team #consulting #digitalstrategy…
Janitra Taylor and I changing the world of consulting one financial institution at a time. #leadership #team #consulting #digitalstrategy…
Liked by Michael Adamitey
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I’m happy to share that last week I was promoted to Senior Software Engineer, Frontend at Slack! I've learned so much and grown my skills during my…
I’m happy to share that last week I was promoted to Senior Software Engineer, Frontend at Slack! I've learned so much and grown my skills during my…
Liked by Michael Adamitey
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I'm thrilled and honored to be part of In Business magazine's 40 Under 40 Class of 2021. Thank you In Business for this recognition and…
I'm thrilled and honored to be part of In Business magazine's 40 Under 40 Class of 2021. Thank you In Business for this recognition and…
Liked by Michael Adamitey
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