Kay Schneider

📰 IN THE NEWS: A first-time CEO is shaking up the global ad market: Almedia's worldwide expansion strategy 🌏 At ChinaJoy 2025, CEO Moritz Holländer sat down with This Is Game, one of Korea’s leading gaming media outlets. In this interview, he shares Almedia’s growth strategy across Asia, the rising momentum of rewarded UA, and how Freecash is driving results for advertisers worldwide. 🔗 Read the full article here: https://lnkd.in/ezcSQiWz

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At DMEXCO - Digital Marketing Expo & Conference 2025, Katja Anette Brandt, CEO of dentsu Germany, joined fellow industry leaders to explore what’s next for agencies in a world shaped by AI, shifting KPIs, and rising expectations. While you may have missed the live panel, here are a few key insights from the dentsu perspective: Agencies must redefine success: Emerging KPIs and fluid role models are reshaping how we measure impact.  AI is transforming workflows and expectations: Creativity and consulting are becoming more strategic than ever.  ESG is non-negotiable: Sustainability and purpose are central to tomorrow’s agency model. Thanks to everyone who joined the conversation. The future of agencies is adaptive, integrated, and built for meaningful change. 👉 Want to explore how dentsu is shaping the future of marketing?  Visit https://www.dentsu.com/ #dentsuatdmexco #dmexco2025 #agency2026 #futureofwork #marketingtransformation #ESG #AI #dentsu #DACH

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🆕 Case study! Learn how a leading handmade goods platform in Germany teamed up with Omnicom Media Group, Cint, and PubMatic’s Activate to drive awareness and consideration, all through a unified programmatic CTV platform. https://lnkd.in/eYwd3pHn The result? ∙ Streamlined execution ∙ Premium CTV supply ∙ 7.2% lift in brand consideration When tech, strategy, and collaboration come together, CTV delivers. #Advertising #AdTech #CTV

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Who says luck is all you need to win big? SACHSENLOTTO (Sächsische Lotto-GmbH) changed the game with Adform’s ID Fusion—reaching the right players and turning media efficiency into a winning strategy. With most of the open web now addressable via first-party IDs, they proved that the right partner turns complexity into advantage. Discover how, together with Artefact, ID Fusion delivered reach, relevance, and results. Read the case here https://lnkd.in/dzhkHScn #adform #adtech #identity

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🚀 Catena Media launches MRKTPLAYS.com Catena Media today announces the launch of MRKTPLAYS.com, a new proprietary sub-affiliation platform connecting affiliates to operators in a streamlined ecosystem. The platform marks a significant milestone in Catena Media’s strategy to deliver scalable, technology-driven growth across the North American online casino gaming and sports betting industry. With transparent commissions, reliable tracking, and fast data refresh rates, MRKTPLAYS empowers affiliates to expand their networks and enables operators to extend their footprint in North America. 👉 Read more and sign up today on MRKTPLAYS.com #catenamedia #igaming #affiliate #subaffiliate #mrktplays

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CTV ad spend is about to spike...but are your pipes ready? 📈 Publishers are sitting on gold in 2025, but the winners will be the ones who let programmatic + AI do the heavy lifting (while we finish our coffee ☕). In this quick read you'll learn how to: Uncover undervalued CTV inventory & package it for demand Use privacy-safe signals to boost fill and eCPM Automate creative & pacing to stop mid-flight revenue leaks Turn FAST/AVOD channels into durable, data-driven businesses Dive in 👉 https://lnkd.in/dc95iWj6 #CTV #Programmatic #AdTech #AI #StreamingMedia #Publishers #Monetization #FAST #AVOD #AdOps

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🚀 This just in! We're excited to announce a new partnership with Viant Technology to deliver scene-level contextual intelligence across CTV. This partnership marks the first time Wurl’s BrandDiscovery-enabled supply is available via direct oRTB in a DSP – helping advertisers achieve a new level of precision through aligning messaging with on-screen content in real time to create more impactful moments. 🔗 Read the full story here: https://ow.ly/t5FK50WIiMr #CTV #programmatic #advertising #adtech

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🎮 Gaming is no longer the elephant in the digital media room. With over 3.3B players worldwide, gaming offers unmatched scale and immersion — yet still attracts just 5% of digital ad spend. Why? Until now, advertisers lacked a shared language to measure success. The new IAB Gaming Measurement Framework changes that. By aligning gaming with established metrics from display, video, and CTV, it gives brands the clarity and comparability they need to confidently invest in gaming. The opportunity is here. The question is — will advertisers seize it? 👉 Dive into our breakdown of the IAB framework and how iion turns guidance into proven outcomes: https://lnkd.in/dB-FpfiJ #GameAdvertising #ProgrammaticAdvertising #AdTech #IAB #MediaMeasurement #DigitalMarketing

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Ogury is proud to partner with Annalect Germany (Omnicom Media Group) to seamlessly bridge the gap between audience planning and activation. By integrating Ogury One’s audience planning API into Annalect’s Local Audience Hub and Audience Machine, Omnicom Media Group’s planners now have direct access to our Personified Advertising solution. This enables them to transform any briefs into precise and privacy-safe personas, instantly ready for activation at scale across the open web. Early test campaigns have already shown impressive results: up to 50% faster campaign setup, six times better on-target reach, and brand buying intention approaching 70%. Read more: https://lnkd.in/euE-8_TQ  #DigitalAdvertising #AdTech #PersonifiedAdvertising #AudiencePlanning #OpenWeb

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The future of #media is being shaped today - and #CTV is leading the way.📺 Earlier this month at Media Tasting Congress 2025 in Stuttgart, Christian Russ took the stage to present a keynote session titled "Decoding CTV: This is what #TV advertising looks like today." In his session, Christian explored how viewer behaviour is evolving and what this means for advertisers, covering content trends, and practical #ConnectedTV advertising insights for today’s #TV ecosystem. The big question? How can media platforms, creatives and brands shape the future, not just follow it. From user behaviour to monetisation and marketing best practices, he shared what advertisers need to know to thrive in this new TV era. #SamsungAdsEMEA #SamsungAdsEMEAEvents #ConnectedTV #Streaming #MediaTrends

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TV viewing is at an all-time high, but advertisers face rising fragmentation and declining efficiency. Imagine’s CEO, Steve Reynolds, explains how Total TV — a unified approach to traditional and digital ad buying — can restore value for broadcasters and advertisers alike. Read the full blog to discover how Imagine Communications is helping the industry navigate change, streamline cross-platform sales, and unlock the full potential of Total TV: https://lnkd.in/etqa6Ah4 #MonetizeTV #TotalTV #TVAdvertising

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How Bertelsmann slashed content discovery time from hours to seconds with LangGraph Bertelsmann SE & Co. KGaA is one of the world's largest media empires. Their Content Search, built by the AI Hub team, is a multi-agent system that lets creative teams instantly search across their vast content portfolio of books, films, news, and more. With LangGraph, they've been able to: 🔹 Deploy specialized agents to production for every content domain including books, news, TV, web 🔹 Reuse agents as modular APIs across both local UIs and centralized systems 🔹 Cut search time from hours to seconds across dozens of fragmented systems Read the full story: https://lnkd.in/gqmKJaY4

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📣Full-funnel CTV advertising is here📣: “This is the moment when TV truly becomes a conversion medium for advertisers.” CTV isn’t limited to brand awareness – that’s old school thinking. Find out how consumers are using their TVs for so much more than entertainment, according to data in Samsung’s new Smart TV Behavior Tracking Study, and how the largest screen in the home is a full-fledged interactive conversion channel for advertisers.  https://lnkd.in/g8_WV6gf 

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Streaming is skyrocketing in Germany 🇩🇪 🚀. Streaming is social, engaging, and it’s creating powerful opportunities for advertisers. Read the full report to understand where, when, and how German audiences are streaming—to guide more effective advertising strategies. https://lnkd.in/e4gzchx4

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The IAB has just released its Digital Out-of-Home (DOOH) Measurement Guide, and we’re proud that Broadsign helped contribute to its development alongside the IAB DOOH Committee! The guide covers key principles to help advance DOOH measurement and adoption, including: ▪️ Building credibility with standardized metrics ▪️Ensuring transparency, performance, and data integrity ▪️Aligning the industry on best practices and definitions ▪️Supporting compliance and scalability as programmatic DOOH grows If you’re interested in getting your hands on a copy, head to this link to download 👉 https://lnkd.in/eazqyHg5

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Transaction IDs are the current hot topic in programmatic advertising, but the debate rests on the assumption that all auction duplication is waste. We disagree. Our CSO Paul Bannister shares a critical viewpoint in AdExchanger today on why the industry needs to distinguish between healthy and harmful duplication. Read it here: https://lnkd.in/eRbeaRQx

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WPP Media China has launched its Advanced Digital Out-of-Home (DOOH) solution, transforming how brands engage audiences across China's dynamic market. The platform integrates premium inventory, geolocation data, creative assets, and real-time measurement into a unified programmatic system. Our client TotalEnergies recently utilized the solution to reach B2B and B2G audiences through strategically placed subway station campaigns in Beijing and Shanghai, generating 18 million impressions during peak traffic periods. The solution’s capabilities include dynamic creative that updates in real-time, flexible campaign optimization based on performance data, and access to premium DOOH inventory across major Chinese cities. It leverages deep integration with Choreograph's data and technology to enable closed-loop audience planning that connects digital and DOOH channels. Through partnerships with TalkingData and activation across major DSPs including Tencent and ByteDance, brands can plan at the Device ID level and execute precise targeting strategies. #WPPMediaChina

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