Jim Lecinski

Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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More good news about CourtAvenue's acquisition of BotsCrew, a leading AI firm from Ukraine, strengthening our ability to deliver next-gen AI-powered solutions for global brands. 🤖 Why does this matter? AI is rapidly transforming how brands engage, operate, and scale. With BotsCrew’s world-class conversational AI and automation expertise, we’re unlocking new ways for our clients to drive efficiency, customer engagement, and business growth—at scale. Some examples: 🔹 Retail & CPG – AI-powered shopping assistants that provide instant product recommendations, automate customer support, and boost conversion rates in eCommerce. 🔹 Healthcare & Pharma – Conversational AI that enhances patient support, automates compliance-driven communication, and simplifies provider interactions. 🔹 Automotive – AI-driven customer journeys that streamline test drives, service scheduling, and post-sale engagement. 🔹 Financial Services – Intelligent virtual agents that provide real-time financial guidance, fraud prevention alerts, and seamless customer service. 🔹 Government & Public Sector – AI solutions that enable secure, automated citizen services and improve digital accessibility. 🌎 A Global Impact This isn’t just about growth—it’s about merging the best in AI, strategy, and customer experience to drive real impact for businesses worldwide. By combining CourtAvenue’s expertise in experience transformation with BotsCrew’s AI-driven automation, we’re creating the future of how brands engage. 📢 What’s next? We’re already integrating AI solutions into our clients’ ecosystems, driving measurable results in personalization, efficiency, and automation. Curious how AI can future-proof your business? Let’s talk. 🔗 Read the full story in the Cincinnati Business Courier here (behind paywall): https://lnkd.in/gf8VSyP2 Thanks Lonny Schwartz for the connection. Thanks Kenny Tomlin for driving, and welcome Nazar Hembara Max Gladysh Oleh Pylypchak and the entire Botscrew team! Thanks to Liz Engel and the Cincinnati Business Courier for their continuing coverage of us. #AI #Innovation #DigitalTransformation #CourtAvenue #BotsCrew #ConversationalAI #Marketing #CustomerExperience #Automation #BusinessGrowth #Acquisition Dan Khabie Julie Koepsell Bourke Kelley Rosie McGuire Jeannine Wheeler, CPA, CGMA Jana Roszkowski David Dettmer Clayton Massey Anders Hopkins Brett Koetsier Kayla Brodman Scott Hamm Alyssa Chico Ravine Caleb "Barbara" Hudson Tenley Marsteller Jenny Johnson Elijah Schneider Nico Coetzee Michael Maginnis Matthew Morey Lindsey Harris Jaime Kalb Antonio García Amy Pyles Kelli Owens Andrew Solmssen Marc Blaskey

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The $1.9 trillion #AANHPI consumer market is a powerful force... TODAY. This insightful ADWEEK piece by Jeremiah Abraham highlights the untapped opportunity for brands when they really understand and connect with this audience. And the potential ROI which out-delivers other segments. But, accurate #insights and #measurement are the key to unlocking the potential. Our new Nielsen #AANHPI report https://lnkd.in/g8XwFbgg shares granular insights the help craft effective engagement strategies. #AANHPIConsumers #DataDrivenMarketing #AudienceInsights #AsianAmerican https://lnkd.in/gyE7Dabt

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AI is the game-changer in modern marketing. Too many brands still rely on vanity metrics and generic insights when real intelligence - powered by AI - can fuel hyper-personalization, sharper analytics and profitable growth. In my interview with Marketing Tech Outlook, I break down how Zeta Global is closing the Intelligence Gap by making data actionable, powering better experiences for consumers and delivering measurable impact for brands. Read the full interview here: https://lnkd.in/eqnpbYmM

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“What CMOs need is a measurement system that maps marketing activities to business impact. And they need their CFO to validate it. That’s how you get the rest of the C-suite on board. When the CFO signs off on brand investment, suddenly, people stop questioning it.” Robert Tas, McKinsey & Company https://lnkd.in/eAiijmes

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B2B buying is no longer a solo act—and the old lead-gen playbook built on that idea? It’s broken. Modern B2B buying decisions are rarely made by one person. With 13+ decision-makers on average and nearly 90% of purchases spanning departments, the process is more cross-functional and complex than ever. Whether you’re selling to a startup or a global enterprise, decisions are made by groups—not individuals. It’s time to align with how buying really works: 🔹 Focus on buying groups, not just leads 🔹 Align marketing and sales around shared revenue goals 🔹 Drive early-stage demand—before buyers ever raise their hand Start driving early-stage impact aligned to revenue, not lead volume. Download the “How to Build Early-Stage Demand That Converts into Sales Opportunities” Blueprint to get started: https://hubs.li/Q03z-1wt0 #data #revenue #accountbasedmarketing #b2bmarketing #strategy #marketing #b2bbuyers #b2b #abm #pipeline

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CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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Composable CDPs sit on top of existing data clouds to preserve customer 360 and activate real-time data. Here's why this architecture wins. The data is clear: 60% of organizations are investing in composable enterprise technology within the next three years. Traditional monolithic CDPs are being squeezed out—and for good reason. I had this exact conversation with the Head of MarTech for a Financial Services organization this week! Three architectural advantages driving this shift: 🔧 API-First Design: Seamless integration between components and third-party tools means your data infrastructure adapts to your business, not the other way around. ⚡ Vendor Agnosticism: Organizations aren't locked into single vendors, allowing flexibility in choosing best tools for each task. No more vendor lock-in limiting your growth. 📊 Performance + Cost: Composable solutions connect directly to the data layer, leveraging pre-built modules while enabling custom AI and ML solutions. This is exactly why our platform integrations with Snowflake, Salesforce, and Treasure Data, etc. are built on composable principles. When your CDP becomes the customer experience engine—not just a data repository—you unlock real-time personalization at scale. The question isn't whether to go composable. It's whether your current architecture can compete with organizations that already have. What's your experience with composable vs. traditional CDP architectures? https://bit.ly/4egYVyG #ComposableCDP #DataArchitecture #MarTech #CustomerData #DataStrategy Merkle

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While some companies are simply jumping on the AI bandwagon, Zeta Global has been integrating AI natively for many years powering our propriety data and activation platform, to drive far better outcomes for agencies and brands. “Zeta's not jumping on the AI bandwagon, it's embedding AI into operationalized functions that current marketers feel at ease with, such as its AI Agent Studio, which employs task-based agents for segmentation, multichannel attribution, and optimization.”

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The future of CX is here—AI agents, adaptive experiences, and next-level personalization. Is your brand ready? Read insights from Merkle's Jas Singh on the biggest AI-driven shifts coming this year in this AIthority article: https://bit.ly/41R5nXb

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