WPP Media

The festive season has just got a lot more refreshing 🎄 In partnership with The Coca-Cola Company, we’re thrilled to unveil the 2025 Christmas campaign, 'Refresh Your Holidays' 🎉 Designed to inspire human connection and bring uplifting moments to the season, 'Refresh Your Holidays' transforms the holiday hustle into pure joy, one refreshing sip at a time. This year’s campaign blends beloved traditions with exciting new innovations, and introduces the heartwarming new film ‘A Holiday Memory’, alongside the return of the iconic Caravans and Truck Tours, spreading festive cheer worldwide. A huge congratulations to our partners The Coca-Cola Company! The campaign was created by WPP Open X, led by VML, and supported by EssenceMediacom, Ogilvy, and Burson. #CocaCola #WPPOpenX #RefreshYourHolidays

We’re celebrating incredible wins at the 2025 LIA - London International Awards 👏 From global recognition to regional honours, our teams and clients have once again proven the power of creativity, innovation, and collaboration across the WPP Media network. Here's celebrating some of our major awards: 🏆 Holding Company of the Year - WPP 🌎 Media Network of the Year, Global - Wavemaker & Mindshare 🌎 Media Company of the Year, Global - Wavemaker France & Mindshare UK London 🌍 Media Network of the Year, Europe - Mindshare 🌍 Media Company of the Year, Europe - Wavemaker 🤝 Client of the Year – AXA, Unilever And an extraordinary seven Grand LIAs, including: ✨ Three Words for AXA – Grand LIA Evolution, Integration, Non-Traditional & Transformative Business Impact ✨ Vaseline Verified for Vaseline – Grand LIA Direct, Health & Wellness, and Use of Social Media & Influencers These achievements are a testament to our brilliant minds behind the work, and to the trust, ambition, and partnership of our clients, without whom none of this would be possible. A huge congratulations to everyone at Wavemaker, Mindshare, and across WPP Media for making this another defining moment in 2025 🚀

Not everyone is equally open to marketing  📣  Our research with Saïd Business School, University of Oxford shows 23% of consumers are largely unreceptive, while only 10% are highly receptive.  Receptivity isn’t just about demographics; age explains only 21% of the difference. For brands to spend smarter, they need to understand who’s influenceable and what specific channels can best move them to action How Humans Decide shares how audience receptivity reshapes targeting strategy 👇

Most consumers don’t decide in the store, they decide before they even start shopping 🛒  WPP Media’s research with Saïd Business School, University of Oxford shows 84% of purchases go to brands people are already biased toward. Called brand priming, that bias is built unconsciously over time through repeated exposure.  For marketers, that means brand building isn’t optional groundwork, it’s the reason your brand is even in contention when a buying moment arises.  Discover how long-term brand priming drives short-term sales 👇 

💄 Beauty buyers are loyal… until they’re not. One day it’s “only my trusted skincare brand,” the next it’s “add to cart” because AR made that lipstick look too good. Our latest research with Snapchat and Ipsos uncovers four paradoxes shaping today’s beauty buyer — including value-driven indulgence, the loyal-yet-impulsive shopper, and the rise of AR in purchase decisions. For CPG and beauty brands, these insights offer clear opportunities to balance promotions with innovation, spark impulse buys responsibly, and build trust through credible voices. ⤵️

📣 Sun Life Asia appoints WPP Media as its regional media partner. Following a competitive pitch, Sun Life has selected WPP Media to lead media strategy, planning, and buying across five key markets: Hong Kong, the Philippines, Vietnam, Indonesia, and Malaysia. The two-year partnership reflects our shared vision for growth across Asia and recognizes WPP Media’s strong understanding of local market nuances, multi-market expertise, and AI-powered capabilities through our WPP Open platform. Together, we’ll accelerate Sun Life’s regional growth, uniting data, creativity, and technology to deliver exceptional outcomes ☀️ WPP Michael Beecroft

How do humans really make purchase decisions? 🤔  WPP Media and Saïd Business School, University of Oxford analysed 1.2 million consumer journeys to find out, and the results challenge what marketers think they know about attention, reach, and influence.  First presented at the WARC Creative Effectiveness Stage in Cannes this summer, How Humans Decide reveals why 84% of purchases are pre-decided before shopping even begins, and what brands must do to shape, convert and win those choices. 

Netflix’s $11B+ quarter, OpenAI’s browser launch, and luxury brands returning to growth. Episode 80 of the WPP Media Intelligence Podcast covers: - Streaming ad expansion and programmatic momentum - Pressures on Spanish-language broadcasters - AI’s leap into browsers and consumer devices Why it matters: These moves are shaping where ad dollars, audience attention, and competitive advantage will shift in 2025. Read the recap below and let us know what you think in the comments ⤵️

Raising a glass to partnership, progress, and powerful results 🥂✨ Since 2022, our partnership with Suntory Global Spirits has been going from strength to strength, spanning 300+ campaigns, 19 brands, and millions in media value savings across Europe and beyond. Together, we’ve built long-term collaborations, from bold OOH launches and social-first moments, to delivering £9 million in incremental sales through gaming - all driving awareness, growth, and gold-standard effectiveness 🏆 Every activation has been poured with care, and here’s to what we’ve achieved and to all that’s still to come 💥