Utiq

📈 Driving Performance Through Meaningful Data: Telefónica’s Step Forward in Digital Transformation We’re proud to celebrate our client Telefónica and the success of their recent “Power of Meaningful Data” campaign - developed in collaboration with Havas Media España and powered by Utiq’s Telco-based identity infrastructure. The initiative, part of Telefónica’s Think Big platform, set out to optimise subscriber acquisition without increasing budget - proving how first-party data and deterministic identity can drive meaningful growth while ensuring privacy and efficiency. ✅ Key Results: +12pts CTR above benchmark +8pts total viewability above market average +22% incremental reach outside Google’s ecosystem (via Utiq’s deterministic ID on Safari & Firefox) -57% reduction in ad fraud +67% improvement in advertising efficiency through smart audience exclusion 96.46% Media Quality score (IAS certified) 💬 Nicolás Bouchet, Global Head of Data & Digital Transformation at Havas Media España: “This campaign is an example of how data can work smarter when integrated into a conscious strategy. The combination of smart opt-out, lookalike audiences, and cookieless activation has allowed us to optimise investment and improve the user experience, demonstrating that efficient advertising can also be responsible.” 💬 Monica Rodriguez Paz, Managing Director Southern Europe, Utiq: “Our collaboration with Havas Media Network and Telefónica demonstrates the value of deterministic identity for reaching real audiences in cookie-free environments. With Utiq, brands can maximise their reach and performance while maintaining the highest standards of privacy and transparency. This project is a clear example of how innovation based on meaningful data is redefining the future of digital advertising.” 🏆 This campaign was recently recognised at the 2025 Programmatic Advertising Awards by La Publicidad, winning Best Use of Programmatic in Branding - reaffirming that privacy, precision, and performance can power the next wave of digital growth. At Utiq, we believe in transforming data into an engine for measurable impact - helping brands like Telefónica achieve responsible performance at scale. Read the full article here 👉 https://lnkd.in/dDKTSaQZ Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S. Stefania Pravatà

Utiq for Brands & Agencies: Scaled Addressability, Rooted in Consent The Utiq Value Series • Part 2 of 4 For marketers, the challenge of today is clear: third-party cookies are disappearing, consumer trust is low, and regulators are raising the bar on privacy. Yet expectations remain high: deliver campaigns that are effective, measurable, and respectful. Utiq makes this possible by providing deterministic addressability at scale, without compromise. The key lies in Utiq’s Telco-powered signal infrastructure. Working with multiple telecom partners across Europe, Utiq transforms authentic, user-consented network signals into privacy-safe identifiers. These identifiers - consentpasses - enable brands to reach real people in environments that were previously closed off, such as Safari, Firefox, and cookieless CTV. 📊 What this delivers for brands and agencies: ✅ True frequency management – control exposure across domains and devices, eliminating waste and maximising ROI. ✅Cross-environment reach – extend campaigns beyond walled gardens into the premium open internet. ✅Measurement built on consent – reliable performance metrics that withstand regulatory and ethical scrutiny. ✅Fraud mitigation – every identifier is tied to a human, not a bot, reducing wasted impressions. Beyond performance, Utiq also strengthens brand resilience. As market dynamics shift and regulation tightens, brands that anchor their strategies in privacy-first, consented infrastructure will maintain operational certainty while others scramble. Utiq isn’t just an optimisation tool - it’s a strategic necessity for high performance marketing. It gives brands the ability to succeed today while preparing for tomorrow’s regulatory, technological, and societal shifts. 👉 In our post next week, we’ll explore how publishers can use the same technology to unlock the full value of their audiences while maintaining user trust. Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S. Stefania Pravatà

🏆 Utiq and pioneering partners win Best Use of Programmatic in Branding at El Periódico Publicidad Awards A proud moment for Utiq, as our collaborative work with Telefónica and Havas Media España has been recognised with the award for Best Use of Programmatic Advertising for Branding - for the campaign “The Power of Meaningful Data” "This recognition highlights the effort and collaboration between our teams to demonstrate how brands' own data can make a real difference in the ROI of their investments.” Monica Rodriguez Paz, Managing Director Southern Europe, Utiq This award celebrates the power of collaboration - showing how brand-owned, consent-based data can elevate programmatic strategy from mass reach to meaningful performance. By activating first-party data responsibly through Utiq’s Telco-powered identity infrastructure, this partnership proved that privacy, transparency and performance can work together - creating measurable impact, stronger ROI and trusted connections between brands and consumers. Congratulations to our incredible partners and team: Álvaro Guadalajara Gómez, Alberto Martín Vicente, Monica Rodriguez Paz at Utiq and Nuria De Andres, Cristina Pitto Marín, Ana Belén Vázquez García, Nicolás Bouchet, Germán Becker, and Paula Ferrer Rendé from Telefónica, Havas Media España And of course the judges and Periódico PublicidAD - Periódico de Publicidad, Comunicación Comercial y Marketing for recognising this work! This award reaffirms what we believe at Utiq: 📈 Data with purpose drives better performance. Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S. Stefania Pravatà

🌐 Utiq at IAB Italy’s Intersections 2025 We’re proud that Stefania Pravatà, Head of Publisher at Utiq Italy, will be speaking at #INTERSECTIONS2025, hosted by IAB Italia - a leading event where technology, creativity, and innovation meet to shape the future of digital advertising. Stefania will join a panel alongside wind tre, MOTO.IT - AUTOMOTO.IT, and Softlab S.p.A. to explore one of the industry’s most important challenges: How to build valuable audiences through first-party data and Telco-powered intelligence - ensuring deterministic addressability, transparent measurement, and real performance across the open internet and Connected TV. In an environment where privacy and regulation are reshaping how we connect with consumers, Stefania will show how Utiq’s Telco-powered infrastructure and identifiers transform consented Telco signals into a strategic growth asset for publishers and media owners. Our approach enables: 🔒 Privacy-first audience activation ⚙️ Deterministic, human-only addressability 📊 Transparent and measurable marketing performance 📺 Scalable results across the open web and CTV At Utiq, we believe privacy and performance must work in harmony. By engineering infrastructure that’s consented, transparent, and data-efficient, we’re helping brands and publishers unlock new levels of marketing effectiveness - reducing waste, improving ROI, and strengthening trust with consumers. 📅 Join Stefania at 5:15 PM on November 5th in Sala Amber 3 to discover how privacy can power performance - and how Europe’s digital ecosystem can evolve with responsibility at its core. 🔗 Book your place here: https://lnkd.in/d32rnK7d Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S. Stefania Pravatà

📊 New Case Study: How Mahou San Miguel achieved +63% incremental reach in cookieless environments We’re proud to share our latest success story - available to download from this post - showcasing how Mahou San Miguel, together with partners MIO One, Teavaro and Zenith, turned innovation and collaboration into measurable results. Presented as a highlight at IAB Spain’s Inspirational ’25, the project “From Invisible to Influential: How to Transform Anonymous Users into Impactful Audiences” demonstrates how responsible identity and data innovation can power performance in a world without cookies. Key results: 🚀+63% incremental reach in cookieless environments - tripling the original goal 🚀+38% savings in advertising investment through improved frequency control 🚀2/3 of impressions controlled within the optimal 2–3 exposure range, cutting waste and over frequency. For Mahou San Miguel, the foundation was trust: “Establishing a relationship of trust with our consumers is at the heart of our data and marketing strategy. Having a reliable and scalable identity, integrated into our technology stack, is key to communicating in an orchestrated way with our customers - connecting the advertising channel with the rest of the touchpoints and ensuring a cohesive and personalised experience across all our owned channels.” Leticia Juristo, Digital Martech and Data, Mahou San Miguel For MIO One, the project reinforced the power of innovation: “Investing in innovation is key, even more so when it has a positive impact on one of the most important assets for our customers, like Mahou San Miguel. We are delighted to be pioneers in the implementation of advanced solutions such as Utiq and Teavaro, which allow us to continue evolving toward more responsible and efficient digital marketing.” Alex Masip, Data & MadTech Director, MIO One At Utiq, we’re proud to have powered this success with our stable identity technology, enabling the efficient activation of first-party data in digital advertising: “Our solution enabled Mahou San Miguel to reach consumers on any screen and environment, even cookieless ones, identifying incremental users and, most importantly, humanising advertising by treating each consumer as an authentic individual and not just a device.” Álvaro Guadalajara Gómez, Head of AdOps for Southern Europe, Utiq 📖 Read the full article: https://lnkd.in/dtFqi8Mv ⬇️ Download the full case study from this post Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S. Stefania Pravatà

Utiq for Consumers: Putting People Back in Control The Utiq Value Series • Part 1 of 4 Digital advertising has historically been built on the back of user data, often collected without transparency or meaningful choice. Over time, this model has eroded trust and created a sense of powerlessness for people online. Utiq exists to change that dynamic - starting with consumers. At the heart of this change is consenthub. consenthub is a centralised privacy dashboard that gives every individual true ownership over their digital choices. Instead of fragmented pop-ups across countless sites, consumers now have a single, simple interface where they can: ❤️ View where their consent applies. ❤️Adjust or withdraw permissions instantly. ❤️Understand, in plain language, how their data is being used. Every action taken in consenthub generates a consentpass: an encrypted, anonymous, and user-consented token that enables advertising without exposing personal data. This is a fundamental shift: users are no longer tracked, profiled, or fingerprinted. Instead, they actively control if and how their consent contributes to the digital economy. 🔑 Why this matters for people: ✅ Transparency over hidden tracking – individuals finally see what is happening with their data. ✅Privacy without exclusion – users can still access premium content and services, but with trust baked in. ✅Respect for choice – consent is the starting point, not the afterthought. With consenthub and consentpass, Utiq offers a model where privacy and participation can coexist. Consumers gain clarity, confidence, and control - while the ecosystem gains legitimacy. 👉 Next week, we’ll show how this same foundation creates measurable value for brands and agencies, helping them reach authentic audiences without compromise. Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S. Stefania Pravatà

The global AdTech rulebook is being rewritten - faster than most brands can read it. In ExchangeWire, our UK Managing Director Sara Vincent joined the discussion on how marketers are navigating the growing legal and operational puzzle of global advertising laws. Sara highlights that: “Large brands face the challenge of keeping up with rapidly evolving regulations wherever they operate, knowing they will be held publicly accountable by regulators.” From fragmented consent frameworks to AI-generated content and synthetic media, the challenge isn’t just compliance - it’s maintaining performance in a world where every market defines data responsibility differently. As Sara notes: “The cost of monitoring tech is minimal compared to the cost of a compliance crisis.” At Utiq, we believe responsible performance is built on transparency, structure, and trust - values that define the future of sustainable, privacy-first advertising. 📰 Read the full article by Avya Chaudhary on ExchangeWire: 👉 https://lnkd.in/dvgRpz-C Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S. Stefania Pravatà

Digital sovereignty is the future of European advertising In his latest thought leadership piece, Marc Bresseel, CEO of Utiq, explores why Europe has a unique opportunity - and responsibility - to shape a more sustainable, privacy-first digital economy built on trust, transparency and performance. Capturing a key theme in his essay, Marc remarks: “Digital sovereignty isn’t just about regulation - it’s about Europe defining its own path, grounded in values that protect citizens while empowering innovation, competition and growth.” For too long, the digital advertising ecosystem has been shaped by dependence on global platforms and opaque systems. But Europe’s strength lies in collaboration between advertisers, publishers, telcos and technology partners, to build a more open and accountable internet across markets. At Utiq, we’re proud to be part of that mission - led and forged by Marc. Our Telco-powered, consent-based identitifier infrastructure helps brands, agencies and publishers connect responsibly with real audiences across the open internet - delivering measurable performance without compromising privacy. Because the future of digital advertising isn’t about more data - it’s about better data, smarter systems, and trusted relationships that drive real outcomes. Read Marc’s full article here 👉 https://lnkd.in/gKNR6Pbx Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S. Stefania Pravatà

🌟 Shaping the future of digital media at Inspirational ’25 We had an incredible time at IAB Spain’s Inspirational ’25 - the benchmark event for the Spanish digital industry! For Utiq, it was a privilege to take an active role again this year, contributing to discussions defining the future of sustainable, high-performing digital advertising. Our takeaways.... 🎙️ Monica Rodriguez Paz Paz, Managing Director Southern Europe at Utiq, led a panel: “How to face 2026 from the publisher’s perspective: Innovation, Monetisation and Measurement in the Digital and AI Age.” Joined by Cristina Gascó (NewixMedia), Jesus Carrera (Prensa Ibérica) and Manuel Antón Castro Sanjurjo (PRISA Media), the session explored how innovation, monetisation and measurement will shape publisher success. The message was clear: strategic vision, progress and collaboration are key to strengthening the open internet. 💡 Álvaro Guadalajara Gómez, Head of AdOps for Utiq Spain, joined Leticia Juristo (Mahou San Miguel) and Alex Masip (MIO One) for a session called “From the Invisible to the Influential: How to Transform Anonymous Users into Impact Audiences.” The session showed how responsible identity, transparency and smart first-party data use drive advertising effectiveness - even in a cookieless world. The Mahou San Miguel case proved that innovation and ethical data practices create relevance, sustainability and measurable results. One of Alvaro's insights: “We live in an era where data is multiplying, but the real challenge is to make sense of it... Because only when we connect authentically with people does technology stop being cold and become a tool for transformation.” 🎓 Alberto Martín Vicente, Sales Director at Utiq Spain, had the honour of serving as MC for the Digital Business Room, opening a day full of talent, insight and inspiration., where he noted that collaboration, vision and doing fewer things better will be key to building a stronger open internet. At Utiq, we believe empowering brands with accurate, privacy-compliant first-party data strengthens audience connection and drives growth in today’s evolving landscape. As Monica summed up: “It was an honour to collaborate with pioneering brands like Mahou San Miguel, MIO Group, Teavaro and Zenith on such a vital initiative. Enhancing the quality and quantity of first-party data sets brands apart and lays the foundation for lasting relationships with their consumers.” A big thank you to IAB Spain, all speakers and everyone who made #Inspirational25 such an inspiring and forward-looking event. 🚀 Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S. Stefania Pravatà

Utiq expands in Italy with Softlab S.p.A. as our first Trusted Partner! We’re proud to announce Softlab S.p.A. as the first Utiq Trusted Partner in Italy - a major step forward in enabling performance with privacy. Softlab, a leader in Business Advisory and ICT Consulting, will play a key role in driving adoption of Utiq’s Telco-powered, consent-enabled identifier - our advanced deterministic solution that helps brands and publishers operate effectively while respecting user privacy. This partnership creates a trusted infrastructure for Italian businesses to: ✅ Optimise marketing performance with privacy built in ✅ Operate confidently in a transparent, accountable digital ecosystem ✅ Deliver trusted, high-quality customer experiences Together with Softlab, we’re building a more ethical, effective, and sustainable marketing ecosystem - where performance and privacy work in harmony. Congratulations to Stefania Pravatà for her customer partnership on behalf of Utiq. 👉 Learn more about our Trusted Partner Programme and the future of privacy-first AdTech here: https://lnkd.in/dTJx8nBJ Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Pagel COLIN Arian S.