Roqad | Zeotap Data

We’re heading to London for the IAB Tech Lab International Summit. We are excited to explore the future of digital advertising, from innovation and privacy to what comes next in ad tech. Our team members Alasdair Cross and Monika Langerová will be on the ground. Heading there as well? Come say hello 👋 #IABInternationalSummit #AdTech

Great to see our team (Jens Büschgens) at OMD Germany this week! ☕️ We loved sharing our Roqad | Zeotap Data updates and insights on Audience Data for Digital Marketing, while connecting with so many inspiring people from across the industry, all over a great cup of coffee from the local roastery Lightroast Coffee. Big thanks to Pia Werner-Silberg for making this happen! 🙌 Stay in the know about the German market and get in touch: germany@roq.ad OMD Germany | OMD | Omnicom Media Group | PHD | PION3ERS

The first joint Roqad and Zeotap Data offsite 🎉 Bringing the Roqad and Zeotap Data teams together last week for our first offsite was an important milestone. We had strong discussions on product and strategy, but equally important was the time spent getting to know each other as colleagues. I’m proud of the team we’re building and confident about what we can achieve together in the next chapter !

Big news from Roqad and Zeotap Data! We’re excited to announce that Roqad has acquired Zeotap-Data, strengthening our position as Europe’s leading identity aggregator and data onboarding partner. With Zeotap-Data’s powerful third-party audiences combined with our identity graph, we can deliver: -Privacy-compliant scale -Holistic and Accurate targeting -Seamless activation across Amazon DSP, The Trade Desk, Adform, Meta, DV360, Pubmatic and more This marks a huge step in shaping the future of privacy-first advertising in Europe and beyond! To find out more - https://lnkd.in/eK-rp7r5 And visit our website - https://zeotapdata.net/ A big thank you to our teams and partners who made this possible. The best is yet to come.

Holidays are great, but don't forget to start planning your DMEXCO meetings now! Book time with us before everyone else gets back.

Our Roqad team had a fantastic time at RampUp 2025, where we connected with industry leaders, exchanged insights, and explored the latest trends in data-driven marketing and identity resolution. 💡 Anil and Robert had great conversations, met incredible people, and gained valuable knowledge to bring back to our work. Events like RampUp are a great reminder of how important collaboration and innovation are in shaping the future of our industry. A big thank you to everyone who took the time to meet with us! If we didn’t get a chance to connect, feel free to reach out—we’d love to continue the conversation. 🤩

Roqad offers high scale data onboarding in the US, UK, Germany and France. Connect hashed email to mobile advertising IDs to IP addresses (in any direction or combination). Roqad is on a mission to provide our customers with a map to the entire universe of IDs available today. Roqad Link enables mapping capabilities for MAIDS <> HEMS <> IP addresses at incredible volumes and it works backwards and forwards. Couple Link data onboarding with the identity graph to build a 360° view of your valuable customer database.

Advertisers and publishers know third-party cookies are on their way out—but with 70–80% of Chrome traffic still cookied, many are dragging their feet on alternative IDs. The status quo still works… for now. 😬 At Roqad, we help businesses prepare for the real future of identity—one that doesn’t rely on a single solution. Our probabilistic and deterministic identity graphs ensure seamless, privacy-first identity resolution across browsers and devices. And now with powerful contextual segments you're able to target with both precision and scale. ▶️ The good news? Alternative ID adoption is growing, with 35–40% of web traffic now carrying an alt ID. ⏩ The smart move? Start testing now. We have ID coverage across 90%+ of the European internet population (20 countries), the US and Canada.

Enrich your CRM or CDP and find your ideal customers with Roqad’s large scale probabilistic Identity Graph with CTV IDs. Roqad CTV IDs are linked to all the other cross-device IDs that we generate, including MAIDs, Cookies, Universal IDs, IP addresses and contextual segments: ➡️ Android Advertising ID CTV ➡️ Apple IDFA for CTV ➡️ Amazon Fire Advertising ID ➡️ Microsoft Advertising CTV ID ➡️ Roku ID for Advertisers ➡️ TIFA (Samsung) – Tizen Advertising ID ➡️ PPID – Publisher provided ID ➡️ SSPID – SSP provided ID

At Roqad, we had an incredibly successful 2024, and we're thrilled to be pushing the boundaries even further this year. As Europe's largest ID resolution-as-a-service company, we're excited to introduce some new and innovative product offerings that complement our existing Multi-ID Graph and HEM-MAID data onboarding: 1️⃣ Context+: Leveraging URLs and IAB contextual signals, Context+ delivers unparalleled audience targeting precision by stitching them to individual identifiers. 2️⃣ CTV Connect+: Experience the power of precise and personalized ad targeting across leading Connected TV platforms with CTV Connect+ 3️⃣ URL/Domain matched segments: Target ads precisely to visitors of any website – including your competitors' domains 4️⃣ Geo Reach: Target audiences by location with privacy-preserving precision – no personal data needed 5️⃣ AI based Audience building based on all contextual signals tied to a user and/or household graph