Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
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🗣️ Mintel Most Innovative 2026 finalists have been announced! Hear from Grant Westbrook about the work that's been going on behind the scenes 👇 You can check out the complete list of finalists, scoring criteria, judges and more: https://bit.ly/3Z8PJWh #MMI26
🏈 ⛷️ ⛸️ 🏒 ⚽ SPORTS! Some of the biggest sporting events in the world are scheduled to kick off this February, and 2026 will be a big year for sporting events throughout the year and across the globe... so we want to know: where do you think the biggest marketing spends be? What ads are you most excited for?
🗣️ Mintel Most Innovative 2026 finalists have been announced! Hear from Grant Westbrook about the work that's been going on behind the scenes 👇 You can check out the complete list of finalists, scoring criteria, judges and more: https://bit.ly/3Z8PJWh #MMI26
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𝗪𝗵𝗮𝘁 𝙃𝙚𝙖𝙩𝙚𝙙 𝙍𝙞𝙫𝙖𝙡𝙧𝙮 𝘁𝗮𝘂𝗴𝗵𝘁 𝗺𝗲 𝗮𝗯𝗼𝘂𝘁 𝗴𝗼𝗼𝗱 𝗣𝗥. 𝗝𝗨𝗟𝗬 𝟮𝟬𝟮𝟰 Mintel’s new-recruit PR associate spots a niche insight, writing his first major press release on the rise of Gen Z male skincare. The beauty trades take notice. 𝗡𝗢𝗩𝗘𝗠𝗕𝗘𝗥 𝟮𝟬𝟮𝟱 Picked up by Vogue Business, CNBC, and Bloomberg, that niche insight finds a broader audience. 𝗝𝗔𝗡𝗨𝗔𝗥𝗬 𝟮𝟬𝟮𝟲 The Globe and Mail — Canada’s authoritative outlet — features an article on 𝘏𝘦𝘢𝘵𝘦𝘥 𝘙𝘪𝘷𝘢𝘭𝘳𝘺’s breakout star, Hudson Williams’s skincare routine, citing Mintel’s 2024 press release in the third sentence. Like 𝘏𝘦𝘢𝘵𝘦𝘥 𝘙𝘪𝘷𝘢𝘭𝘳𝘺, the best PR often starts as a slow burn… then suddenly, the narrative is everywhere, center stage in the latest cultural obsession we can’t stop talking about.
The power (and the theater) of predictive analytics was a main topic for Mintel at #CES2026 last week! CEO Matthew Nelson joined Mondelēz International's Cristina Marinucci at Insights Lighthouse to talk about how "Everyone Wants to Predict the Future." The power of predictive analytics has never been so potent, but the opportunity to exploit those insights takes courage to be first, to shape the market and to shape culture. We were so glad to be a part of those conversations at this epic event, and to have them with so many of our trusted clients and partners 👏 How are you thinking about using predictive analytics not just to anticipate the future, but to actively shape it?
One of our favorite January traditions? Seeing Mintel experts in Kim Severson's New York Times article predicting food trends for the year to come! 🤩 This year featured insights from Melanie Zanoza Bartelme and Joel Gregoire, talking about Grandmacore, neurodivergent dining and more 👵 🥒 🥬 🍲 🥘 Check out their quotes, read the full article, and learn more about Mintel's 2026 Global Food & Drink Predictions at links in the comments below!
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I’m excited to be at CES as part of the Insights Lighthouse program, and grateful to them for bringing together such an inspiring group of speakers and thinkers. I’m looking forward to a week of thought-provoking topics and excellent conversations. Everyone wants to predict the future. Very few decide it early enough to win. I’ll be joining Cristina Marinucci on stage to talk about why more data and better AI haven’t made decisions easier and how leaders move from insight to action to actually shape markets. 📍 Expo Floor, The Venetian 🗓 7 January | CES Las Vegas
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We were lucky enough to get to sit down with our clients from ParagonCorp, the biggest BPC brand in Indonesia. They shared with Marian Pagulayan all about how Mintel helps them innovate, grow their business, lead with confidence, and know what is next for consumer trends. Do you think you’re leading the pack when it comes to innovation? Mintel’s Most Innovative is calling time on submissions soon, and we know there’s brilliant work out there that deserves the spotlight. Get it in! Deadline for submission: 31st December 2025. What are you waiting for? Make your submission today. https://bit.ly/4jal6ZM
We have to squeeze in one last event photo roundup! One of our last events of 2025 was Food ingredients Europe, and it was an amazing time. Our teams from Mintel and Black Swan Data paired up to finish a busy 2025 off in epic fashion - can't wait to see what these brilliant minds do in 2026!