LiveRamp

AI isn’t just a new tool, it’s rewriting the rules of marketing. From agent-to-agent interactions to redefining consent, the industry needs clear standards and governance to keep innovation on track. Here’s how LiveRamp (and our partners) are helping make that happen.

You can’t drive performance with your data stuck in park. Frederick Stanichev shares how auto brands are using data collaboration to recover millions in wasted ad spend and boost efficiency by 10%+.

Your clean room shouldn't limit your partnerships, it should enable them. What to know before choosing a data clean room: the key features that unlock long-term ROI and the providers leading the field.

Marketers have been chasing a true cross-media view for years. With Cross-Media Intelligence, they finally have it. From 8% sales lifts to smarter reinvestment of $1M+ in underperforming spend, brands are proving what happens when measurement actually works. Read how top brands are using Cross-Media Intelligence to drive growth.

“If I go into a store, I expect a receipt. If we’re spending money with publishers, we should be able to prove what it’s doing.” – Joe Keating, Sr. Analytics Director, Hill’s Pet Nutrition See how Hill's Pet Nutrition used LiveRamp's Cross-Media Intelligence to turn proof into measurable growth. 🐶

Clean rooms aren’t one-size-fits-all, and choosing the wrong partner can stall your entire data strategy. Daniella Harkins breaks down the first question you should ask before evaluating any clean room vendor, and the five things that separate leaders from hype.

Car buyers bounce from research to dealership to service, but your data shouldn’t. LiveRamp unifies every signal across OEMs and dealers so you can see who’s ready to buy and engage them in real time. Read the full breakdown ⬇️

The best brands don’t just recognize you, they anticipate you. Here’s how United Airlines, DICK'S Sporting Goods, and KitchenAid use LiveRamp to power personalization that feels meaningful.

LiveRamp is expanding fast in new verticals by building data connected ecosystems. With car buyers holding onto vehicles for longer periods, competition for new buyers is tighter than ever - which means that auto brands need to make every impression count. Car buyers today expect seamless experiences from research to purchase and beyond. By connecting insights across OEM, dealer, and media ecosystems, brands can identify who’s truly in-market, reduce wasted spend, and understand what drives showroom visits and sales. We enabled Automotive companies to further build data connectivity. Our refreshed Auto Solutions page highlights how LiveRamp helps automotive marketers unify data to drive growth, improve efficiency, and measure impact with precision. #automotive #marketing #data #advertising #datacollaboration https://lnkd.in/e7AZRz7v

Is your ad spend a black box? 🤔 You're running sophisticated campaigns across multiple platforms, but when it comes time to prove ROI, the lines get blurry. Which channels are actually driving sales, and which are just along for the ride? This is the exact challenge IDC tackles in their new Spotlight report, "Connected Outcomes: Elevating Campaign Performance with Integrated Cross-Media Intelligence." Inside, you'll find expert answers on how to: 🔹 Measure the true incremental impact of each channel. 🔹 Pinpoint the specific touchpoints that lead to conversion. 🔹 Move beyond last-click attribution for a clearer picture of performance. We're proud that our Cross-Media Intelligence solution is recognized in the report as an essential tool for gaining this clarity. Stop guessing and start knowing. Get your complimentary copy of the report: https://bit.ly/46VIbJS