Koddi

Deliver expanded brand insights that show advertisers how they stack up within their market category with Koddi's Competitive Insights tool. This allows advertisers to benchmark performance against competitors, identify where they’re winning, and know where to invest next. Networks stay in control of what data is shared, while advertisers gain a clear path to optimize and grow. Read the full release to learn more: https://lnkd.in/grfSHUY5 #Forallcommercemedia #Commercemedia #Product

We’re hiring a Paid Search (SEM) Analyst! Join Koddi’s Client Services team and help leading travel brands drive performance through expertly managed, optimized, and analyzed SEM campaigns across Google Ads and Microsoft Advertising. You’re perfect for the job if you're detail-oriented, data-driven, and experienced in managing paid search campaigns (1–3 years), with strong skills in Google Ads, Microsoft Advertising, and Excel. If that sounds like you, we’d love to meet you. Apply today: https://lnkd.in/g2UPVKYT #Hiring #PaidSearch #SEM #DigitalMarketing #Forallcommercemedia

Next week, Google is rolling out major updates to its Meta Price Accuracy Policy, boosting fairness and transparency in travel advertising auctions. For years, travelers have faced confusion from “technically compliant” price displays that didn’t always reflect the real, bookable rate. You’d click a low fare, only to find a higher one waiting on the landing page. On November 3, that changes. Discover what this means for advertisers and browsers alike in our latest blog here: https://lnkd.in/guUEydNP

Programmatic. Retail media. Same consumer, new mindset. The future? Unified briefs, seamless systems, and smarter measurement that ties media to business results. Inside the session: ✅ How to reduce friction. ✅ Building unified media plans. ✅ Tie identity and measurement back to business data. Explore the session with Koddi: https://bit.ly/4ozoXB8

Koddi’s Sponsored Push Notifications give brands a direct way to reach opted-in, high-intent shoppers during key conversion moments. By leveraging precise targeting, Sponsored Push drives measurable engagement and sales lift—averaging a 4.46% open rate and 27% brand sales increase. Learn how this format is helping advertisers extend their commerce media strategies beyond traditional placements: https://lnkd.in/e8VG-suR #ForAllCommerceMedia #CommerceMedia #RetailMedia #AdTech #PushNotifications

As off-site commerce media evolves, one thing is clear: brands are ready to expand, but they want proof. New research shows that while advertisers are eager to grow into channels like CTV, audio, and digital out-of-home using first-party commerce data, they are demanding clearer measurement, greater transparency, and easier cross-platform planning. Join Alexander Steenbakkers-Noffke at Retail Reshaped – Shaping the Future with Data and AI this November to uncover new off-site insights. We'll explore what's working and what is next as off-site efforts become an increasingly integral part of commerce media strategies. #ForAllCommerceMedia #RetailMedia #CommerceMedia #OffsiteAdvertising

"If I make sponsored listings programmatically available, will my site quality go down?" Short answer: no. Long answer: see the video below from Rajeev Vijay, Head of Partnerships at Koddi, to understand how to make sponsored listings available via DSPs without sacrificing control or relevancy on your website. #Forallcommercemedia

Want to accelerate off-site spend? It starts with getting the advertiser activation experience right and keeping relevancy at the forefront of the user journey. Discover what’s driving better performance for advertisers and consumers in our latest research with RetailX: https://lnkd.in/gTDVt5g3

We love seeing our employees repping Koddi out of the office! We’re so thankful for each person’s contributions and the pride they take in being part of the Koddi team. #Forallcommercemedia

For too long, sponsored listings have lived inside closed ecosystems, forcing advertisers to manage, measure, and optimize campaigns one commerce media network at a time. That’s changing. Advertisers can now buy sponsored listings through leading DSPs like The Trade Desk—unlocking scale, efficiency, and new paths to performance. For commerce media networks, this shift means access to new, incremental ad budgets that go far beyond traditional shopper marketing spend. Watch our Head of Partnerships, Rajeev Vijay, explain what this means for the future of commerce media. #Forallcommercemedia #Programmatic #Commercemedia