iPROM Ad-Tech

In digital advertising, context plays a crucial role in defining the impact of a message. The environment in which an ad appears shapes how audiences perceive a brand and the level of trust they associate with it. Studies show that advertising within credible, high-quality media environments strengthens brand connections, increases consumer trust, and boosts purchase intent. In his latest article, Miloš Suša, Head of Digital Media Specialists at iPROM, explores why premium media environments are key to achieving stronger advertising performance and how the Brand Lift study helps uncover how context influences brand perception. 👉 https://url.iprom.si/1ap #brandtrust #PremuimMedia #brandliftstudy #BrandPerception

In the digital world every second of attention matters. Today advertisers design their campaigns around data, agility and message adaptability. Success lies in making micro-decisions and responding quickly to connect user behavior, context and content to deliver the most relevant message at the perfect moment. In his latest article Tomaž Tomšič, Head of iPROM Labs, discusses how artificial intelligence and first-party data are redefining the way advertising campaigns are designed and executed, empowering brands to create content that is timely, personal and impactful. >> https://url.iprom.si/1ak #Microdecisions #AI #AIinAdvertising #FirstPartyData #AdTech #DataDrivenMarketing

Mlekarna Celeia aimed to increase awareness of its Zelene Doline LCA yogurt line and boost sales among consumers who value a balanced diet without added sugar. At iPROM, we developed a data-driven strategy leveraging first-party data and advanced look-alike audience modeling. This approach enabled precise targeting of users with the highest potential interest in the product, resulting in improved advertising efficiency. The campaign was executed across multiple channels, including display advertising, social media, and advanced ad formats such as iPROM 3D Cube and iPROM Scroll Ad™. It reached nearly 900,000 users and generated over 18 million ad impressions. The campaign’s effectiveness was further measured through a Brand Lift study conducted in collaboration with Valicon. The results showed an 11-percentage-point increase in ad recall and a 9-percentage-point increase in purchase intent, confirming that the campaign successfully enhanced brand awareness and encouraged consumer purchase intent. 👉 Read more >> https://url.iprom.si/1ab #casestudy #BrandLift #brandliftstudy #firstpartydata #lookalikeaudience #displayadvertising #DataDriven

EU regulators have taken a decisive step toward a fairer and more transparent digital advertising market by fining Google for abusing its dominant position in the AdTech sector. The move supports a healthier balance of power in the ecosystem and opens new opportunities for collaboration and innovation between advertisers and publishers. In his blog post, Simon Struna, Head of Programmatic at iPROM, highlighted that the decision represents an important milestone in rebalancing dynamics across the digital advertising value chain. 👉 Read more >> https://url.iprom.si/1a9 #DigitalEcosystem #ProgrammaticAdvertising #AdTech #Advertising #Publishers #FairCompetition #Transparency

The European Commission has imposed a €2.95 billion fine on Google for holding a dominant position in the digital advertising technology market. Since this decision is also likely to influence the future of digital advertising in Slovenia, Marketing magazin asked local experts for their views. Simon Struna, Head of Programmatic at iPROM, emphasized that while the fine itself will not fundamentally change market dynamics, it will trigger processes that affect how advertising budgets are distributed among players. Publishers can expect a larger share of revenue if they manage to seize the new competitive conditions, while advertisers will benefit from greater transparency and easier cross-platform comparisons. All of this will require companies to invest in data infrastructure, test alternative solutions, and build transparent partnerships. At iPROM we began this process years ago with the development of independent technological solutions based on the effective use of first-party data and the introduction of alternative monetization models. We therefore view the Commission’s decision as a catalyst for change towards a more balanced distribution of value across the entire advertising ecosystem, to the benefit of publishers, advertisers, and ultimately users. 👉 Read more >> https://url.iprom.si/1a5 #ProgrammaticAdvertising #AdTech #FirstPartyData #EuropeanCommission #MediaIndustry #Publishers #AdvertisingEcosystem #Europe

This weekend marked the 15th edition of the Digital Communication Awards (DCA), celebrating the most innovative digital communication projects in Europe. We are proud to announce that our work was recognized with two awards! 🏆🥇🥉 🏆🥇 Gold in AI Communications & Content Creation was awarded to Kotányi AI Chef, developed together with Kotányi GmbH Slovenia and the Retoba Lab, led by Simon Cetin, co-founder and partner at iPROM. The conversational solution delivers a personalized culinary experience and creates opportunities for product innovation. In just five months, it enabled over 15,000 conversations, with 38% showing high emotional engagement, and even inspired three new product ideas. 🥉 Bronze in AI Strategy & Analytics went to the advertising platform Ljubljana Airport FLY, created in partnership with Fraport Slovenija. Using reinforcement learning for real-time campaign optimization, the platform boosted airline ticket sales in 2024 with a 30% increase in conversions and more than 29,000 tickets sold. A heartfelt thank you to our partners Kotányi GmbH and Fraport Slovenija, and to everyone whose expertise and dedication made these projects possible. We are also grateful to the international jury of the Digital Communication Awards (DCA) for this recognition, which motivates us to keep pushing the boundaries of digital communication innovation.

When launching new diapers to.to 👶, we faced the challenge together with Tosama, d. o. o. Slovenija of standing out in an extremely competitive category by going beyond traditional communication approaches and building a stronger, lasting connection with parents. To address this, we developed a comprehensive digital strategy that leverages first-party data through the platform iPROM Private DMP, features a refreshed brand identity, and incorporates the innovative iPROM Game Ad format. 💡 This approach allowed us to connect with the target audience across multiple channels, increase brand awareness for to.to, and drive active user engagement. In this case study, you can discover how our data-driven strategy and multichannel approach rapidly boosted digital presence and user interaction, demonstrating that the strategic use of data and advanced ad formats significantly enhances the effectiveness of digital communication. 👇 🔗 https://url.iprom.si/19y #tosama #toto #CaseStudy #FirstPartyData #ipromPrivatedDMP #AdvancedAds #RichMedia #ipromGameAd

At the Super Znamka Club event, Miloš Suša, Head of Digital Media Specialists at iPROM, presented the use of the Brand Lift study for measuring the impact of digital advertising on brand perception. He highlighted that traditional metrics capture only a limited aspect of user behavior. With nearly 99 percent of ad impressions occurring without a click, evaluating their influence on brand perception is essential for understanding the overall value of advertising activities. >> https://url.iprom.si/19r Since the Brand Lift study offers a comprehensive framework for accurately assessing advertising impact and guiding strategic decision-making, we invite companies to take part in pilot campaigns. These provide a practical opportunity to explore its potential and gain deeper insights into how advertising affects brand perception. #BrandLift #brandliftstudy #digitaladvertising #superbrands2025 #DataDrivenAdvertising

Thank you Weekend Media Festival ❤️ a full house, amazing audience and great energy! ☀️🥳 On stage were Aleš Popič, Head of Marketing Communications at SPAR Slovenija d.o.o., and Ziga Komac, Chief Revenue Officer at iPROM. They presented the SPAR Tailormade project and demonstrated how personalization, enriched first-party data and artificial intelligence can transform loyalty programs into a platform for building new customer relationships and driving retailer growth. 💡🤝🚀 📸 Igor Cecelja

At the 18th Weekend Media Festival in Rovinj, Aleš Popič, Head of Marketing Communications at SPAR Slovenija d.o.o., and Ziga Komac, Chief Revenue Officer at iPROM, will present how companies can strategically use first-party data as the foundation for building lasting relationships with consumers. Presenting the SPAR Slovenija d.o.o.'s case, they will demonstrate how connecting a loyalty program with media buying transforms data into personalized customer journeys that strengthen loyalty and build long-term brand value. >>https://url.iprom.si/19n 📅 Join us tomorrow, September 19, at 12:25 in the Radni vikend hall. We promise inspiration, fresh ideas, and insights into the future of customer relationships, where data turns into loyalty and relationships become the strongest competitive advantage.