InTribe - People Insight and Data Intelligence

𝒀𝑶𝑼'𝑹𝑬 𝑺𝑰𝑻𝑻𝑰𝑵𝑮 𝑶𝑵 𝑨 𝑮𝑶𝑳𝑫𝑴𝑰𝑵𝑬 𝑶𝑭 𝑫𝑨𝑻𝑨. 𝒀𝒐𝒖 𝒋𝒖𝒔𝒕 𝒄𝒂𝒏'𝒕 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 𝒕𝒉𝒆 𝒅𝒐𝒕𝒔. 𝑾𝒆 𝒅𝒐. For 10 years, InTribe has helped 50+ enterprise clients turn people behaviour into better decisions. Today we're launching what they asked us for: DigitalMatch. The first AI platform that connects your business data with a decade of proprietary consumer intelligence across 7 global regions. → Ask anything about your consumers. Get an answer in seconds. → Upload your KPIs, reviews, surveys. Our AI tells you what's driving your numbers. → Consumer ROI index: the first predictive index showing where to invest next to maximize your profits. Your data stays yours. Hosted in Europe. Never used for model training. Full GDPR compliance. DigitalMatch. Coming May 2025. Free access. Join the waiting list. https://lnkd.in/dDAHFtSc #AI #ConsumerIntelligence #InTribe #DigitalMatch

Two days. A whole new chapter. Wolves Summit 2026 is behind us and what a ride it was. Our CEO Mirna Pacchetti stepped on stage to pitch DigitalMatch, Intribe's AI-powered Consumer Intelligence platform, in front of investors and innovators from across Europe. Proud doesn't even begin to cover it. We leave Warsaw with new connections, new energy, and a stronger conviction than ever: the future of always on Consumer Intelligence is here. Missed the pitch? Watch it below 👇 Thank you, Wolves Summit. Until next time. 🙌 #WolvesSummit #DigitalMatch #ConsumerIntelligence #AI #Intribe #StartupPitch #Founder

💥 Big news. Two of them. We've been selected to pitch at Podim Conference 2026, one of Central and Eastern Europe's most respected startup conferences. For a team that has spent 10 years quietly building one of the most comprehensive consumer intelligence knowledge bases in Europe, this feels like the right moment to step into the spotlight. And that moment has a name: #DigitalMatch. DigitalMatch is our AI-powered consumer intelligence platform: three products, one platform, built on a decade of proprietary research across 7 regions and 50+ enterprise clients including Bulgari, L'Oréal, Accenture, and Decathlon. The problem we solve is simple to describe and expensive to ignore: 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐬𝐢𝐭 𝐨𝐧 𝐚 𝐠𝐨𝐥𝐝𝐦𝐢𝐧𝐞 𝐨𝐟 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐝𝐚𝐭𝐚 — 𝐊𝐏𝐈𝐬, 𝐍𝐏𝐒 𝐬𝐜𝐨𝐫𝐞𝐬, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐫𝐞𝐯𝐢𝐞𝐰𝐬, 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 — 𝐚𝐧𝐝 𝐜𝐚𝐧'𝐭 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐭𝐡𝐞 𝐝𝐨𝐭𝐬. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐌𝐚𝐭𝐜𝐡 𝐝𝐨𝐞𝐬. 🚀 We're launching. 💰 We're raising. 🕶️ And we're just getting started.

Consumer research takes weeks. And it doesn't come cheap. Meanwhile, the data you need already exists somewhere — in a report, a survey, a study commissioned two years ago that nobody can find in time for Monday's meeting. The problem was never the lack of data. It was the distance between the data and the moment you needed it. ‼️ That distance just got a lot shorter. #ConsumerIntelligence #MarketResearch #ConsumerInsights #AIinResearch #BrandStrategy #DataIntelligence #ConsumerBehavior #InsightLeader #digitalmatch

𝐖𝐞 𝐜𝐚𝐧'𝐭 𝐰𝐚𝐢𝐭 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐭𝐡𝐢𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮! After months of work, DigitalMatch is almost ready! 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝒊𝒏𝒕𝒆𝒍𝒍𝒊𝒈𝒆𝒏𝒄𝒆, 𝒓𝒆𝒊𝒎𝒂𝒈𝒊𝒏𝒆𝒅. Consumer research takes weeks. And it doesn't come cheap. We built something different. 💡 Ask anything about your consumers: personas, online tribes, purchase behavior, market trends, brand attractiveness, generational insights, cultural shifts. 𝑮𝒆𝒕 𝒂𝒏𝒔𝒘𝒆𝒓𝒔 𝒊𝒏 𝒔𝒆𝒄𝒐𝒏𝒅𝒔. 𝑵𝒐𝒕 𝒘𝒆𝒆𝒌𝒔. 🌏 Powered by consumer data from every major region on earth: Europe, North America, Latin America, Asia, Middle East, Africa, Australia and Pacific. No briefing. No waiting. No invoice. Just ask. 🚨 DigitalMatch launches in May 2025. Free access. Watch the preview 👇 and join the waiting list: https://lnkd.in/dDAHFtSc

Gen Z doesn't trust your brand. They trust each other. 57% cite social networks as their #1 purchase influence. Influencers drive 3× the impact of the total sample. And sustainability? Less of a driver than we all assumed. We analysed 630 Gen Z respondents across #beauty, #fashion, #food, #travel, #finance, #automotive and #tech. The full breakdown is in the article below. 👇 Some of the numbers will surprise you. #GenZ #ConsumerInsights #MediaResearch #Marketing #InTribe _____________________ Save to revisit. Share to support others. Comment to join the conversation. _______________________ 𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐝𝐚𝐭𝐚, 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐀𝐈 𝐜𝐚𝐧 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬? Follow us and subscribe to InTribe newsletter for more: Iscriviti su LinkedIn https://lnkd.in/dxcB8HN8  🟠 Follow InTribe to discover how we can support your goals  https://lnkd.in/dTKwQyzN  🔵 Since 2016, we've been helping companies turn people data into business value

𝐓𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭 𝐢𝐬𝐧'𝐭 𝐨𝐧𝐞 𝐛𝐢𝐠 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧. 𝐈𝐭'𝐬 𝐭𝐡𝐨𝐮𝐬𝐚𝐧𝐝𝐬 𝐨𝐟 𝐭𝐫𝐢𝐛𝐞𝐬, 𝐞𝐚𝐜𝐡 𝐰𝐢𝐭𝐡 𝐢𝐭𝐬 𝐨𝐰𝐧 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞, 𝐫𝐢𝐭𝐮𝐚𝐥𝐬, 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬, 𝐚𝐧𝐝 𝐬𝐢𝐠𝐧𝐚𝐥𝐬. We mapped the 8 most influential global online tribes shaping culture, purchasing decisions, and platform behavior in 2026. From the Creator Economy meta-tribe that shapes what everyone else sees, to the Wellness communities driving a $1.8T industry, to the Tech Futurists rewriting how we work and live: every tribe has a distinct anatomy. For each one, we identified: → The core topic pillars → The best-performing content formats on TikTok, Instagram and Facebook → The signals to monitor before they go mainstream → The creators with the highest alignment and trust Understanding tribes is no longer optional for brands. It's the difference between content that resonates and content that disappears. 📌 Want the full report? Follow InTribe + comment 𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗿𝗶𝗯𝗲𝘀 below and we'll send you the link directly. #TribeMarketing #InfluencerMarketing #ContentStrategy #CreatorEconomy #TrendIntelligence #InTribe

𝐀𝐈 𝐦𝐚𝐝𝐞 𝐇𝐑 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫. 𝐈𝐭 𝐝𝐢𝐝𝐧’𝐭 𝐦𝐚𝐤𝐞 𝐇𝐑 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐜𝐥𝐞𝐚𝐫𝐞𝐫. Here’s a new article on how to build #HR #Data #Storytelling that actually drives decisions, based on a real project with a large retail company. What you’ll find inside: ❓ Why “more dashboards” usually means more noise ❗ How to build a KPI tree (outcomes → leading indicators → diagnostics) ❗ How HR Personas unlock targeted onboarding, communication, learning, and welfare ‼️ How synthetic indices help leaders prioritize faster If your HR team is data-rich but story-poor, this is for you. 👇 Read the article and let us know what you’re struggling with most: choosing KPIs or turning insights into actions? #HRAnalytics #HRData #DataStorytelling #PeopleInsights #Retail #EmployeeExperience #InTribe

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 - 40% 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐬𝐡𝐨𝐰 𝐮𝐩 AI is changing where choice happens. 📄 In our latest white paper “AI & Product Choice: The Consumer Journey Evolution”, we found something that many teams still underestimate: - In ~40% of cases, people define their decision criteria before interacting with any brand touchpoint. - Meaning: by the time your funnel starts “working”, the choice is often already half-written. - If you’re using traditional analytics as a single source of truth, you’re measuring the after, not the why. 👇 Download the white paper to understand how decision-making is shifting: beyond funnels, beyond assumptions, and before analytics can even see the signal. https://lnkd.in/d8QDH9AV #AI #ConsumerInsights #DecisionMaking #DataIntelligence #MarketingAnalytics #InTribe

𝐆𝐞𝐧𝐙 - 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐬𝐭𝐚𝐫𝐭𝐬 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥, 𝐛𝐮𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐬𝐭𝐢𝐥𝐥 𝐫𝐞𝐬𝐩𝐞𝐜𝐭𝐬 𝐯𝐚𝐥𝐮𝐞 Gen Z’s top sources for forming opinions are: 🔝 Social networks (57%) ✅ Influencers/testimonials (32%) ✅ Websites (30%) This is not simply “they live on social.” It is about where credibility is negotiated. For Gen Z, trust is earned publicly: in feeds, comments, creator reviews, and communities. At the same time, there is a pragmatic layer that brands sometimes underestimate: Gen Z still responds to in-store promotions (34%), suggesting price sensitivity coexists with trend appetite. In other words, they may discover through social, but they still appreciate tangible value cues at the point of purchase. What this means: social is the entry point, but the decision is frequently sealed by a combination of proof and value. _____________________ Save to revisit. Share to support others. Comment to join the conversation. _______________________ 𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐝𝐚𝐭𝐚, 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐀𝐈 𝐜𝐚𝐧 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬? Follow us and subscribe to InTribe newsletter for more: https://lnkd.in/dxcB8HN8 🟠 Follow InTribe to discover how we can support your goals  https://lnkd.in/dTKwQyzN 🔵 Since 2016, we've been helping companies turn people data into business value