Integral Ad Science

Snap Inc. connects 469 million people every day, and IAS is bringing trusted, AI-powered media-quality measurement capabilities to its most popular destination: the Chat Feed. Through IAS’s Total Media Quality for Snap, advertisers gain third-party verification for Viewability and Invalid Traffic (IVT) across Chat Feed ads, including Sponsored Snaps. These capabilities provide enriched insights for campaigns — now across every Snap ad format on all devices — helping advertisers optimize ad effectiveness with confidence. For the last seven years, IAS has partnered with Snap to deliver the transparency and media quality assurance advertisers rely on to maximize the value of their media. Read more in our announcement: https://lnkd.in/ecnbbWgH #MediaQuality #Transparency #Performance #Advertising

Congratulations to our CEO, Lisa Utzschneider, on being named to ADWEEK’s inaugural Innovator 50, honoring leaders who are breaking conventions and redefining the future of marketing and technology. Under Lisa’s strategic direction, IAS is pioneering transparent, scalable media-quality solutions that help advertisers drive stronger outcomes in the AI era. Guided by our values of #Innovation and #CustomerObsession, we’re leveraging cutting-edge AI and responsibility standards to deliver performance with trust for the world’s leading brands. Read more in ADWEEK: https://lnkd.in/eqQfJtea #ADWEEKInnovator50 #AI #Performance #MediaQuality #Innovation #Trust

When T&P and WPP Media saw measurable cost savings and improved conversion rates for Toyota España, S.L.U. with IAS Total Visibility and Viewability solutions, they deepened their collaboration with IAS — activating Quality Attention™ to maximize media efficiency and drive even greater outcomes. Explore the full results in our case study: https://lnkd.in/e3pCqqjh #CaseStudy #MediaQuality #Attention #CustomerObsession

In our webinar, IAS experts Jeremy Kanterman and Scott Pierce unpack how advertisers can avoid the MFA surge, AI slop, and ad clutter that flood digital landscapes during the holiday season — and drive performance when it matters most. The session delivers actionable insights marketers can use immediately to keep ROI strong and ad spend effective through the busiest stretch of the year. The full discussion is now available on demand. Watch our on-demand webinar: https://lnkd.in/eutzTeEP #MediaQuality #HolidayShopping #ROI #Advertising

AI is reshaping digital media at rapid speed — and IAS is harnessing it to deliver precision and transparency across channels. Join IAS Global Agency Development SVP Liz Schiff and IPG Mediabrands Chief Analytics Officer, NA, Holly Yonosko, for a fireside chat at the Brand Safety Summit Series’ Brand Safety Summit New York. We'll explore how IAS’s AI-driven technology helps marketers interpret and connect scattered signals across web, social, and CTV — uncovering actionable insights that drive performance while reinforcing brand integrity. Register for the fireside chat: https://lnkd.in/eset4VvX #BrandSuitability #BrandSafetySummit #Advertising

“In the age of infinite content, quality — not quantity — is what protects a brand,” shares IAS COO Marc Grabowski in his latest feature with BrandWagon FinancialExpress . As media volume skyrockets, Marc highlights how IAS is equipping advertisers for the AI era in APAC and beyond. With innovations like our Multimedia Understanding Model (MUM), IAS ingests the equivalent of 50 years of video for suitability each day, classifying audio, video, images, and text through unified, frame-by-frame analysis. Precision at scale is our approach to our technology and how we operate worldwide, says Marc. With on-the-ground teams who understand media behavior market by market, IAS combines differentiated solutions with local expertise to help brands achieve stronger outcomes during the busiest time of the year. Read more of Marc’s insights at BrandWagon: https://lnkd.in/g7N-VY9J #AI #MediaQuality #BrandSuitability #Advertising

The IAS Threat Lab uncovered Arcade: an ad fraud operation involving 50 Android apps with a combined 10 million installs driving traffic to ad-serving gaming sites concealing a sophisticated hidden scheme. These games looked legitimate, delivering real ad requests and playable content. Yet they ran invisibly in the background, generating impressions with no human engagement. What’s more, the fraud logic only activated after paid ad campaign referrals — allowing the operation to slip past normal review. Using behavioral anomaly analysis and domain traversal pattern recognition, IAS identified the activity and removed the associated apps and domains from the advertising supply chain, cutting off monetization to protect advertiser budgets. IAS Threat Lab remains committed to uncovering and disrupting evolving monetization schemes before they reach advertisers’ budgets. Learn more about our AI-powered approach to combatting fraud pre- and post-bid: https://lnkd.in/eca3m9s5 #Advertising #ThreatLab

IAS is empowering advertisers on Pangle — the ad network of TikTok for Business spanning 380,000 apps and 2.9 billion daily users — with trusted third-party measurement that builds on our longstanding partnership. Since 2021, we have worked in lockstep with TikTok, delivering on our commitment to help advertisers scale their campaigns with greater control and confidence as the platform continues to grow. Now, we’re further advancing our partnership with the launch of Brand Safety, plus Viewability and Invalid Traffic (IVT) Measurement, for TikTok Pangle, delivering deeper transparency and assurance that campaigns appear in brand-safe environments that drive outcomes. Read more in our announcement: https://lnkd.in/eXCcNtfy #MediaQuality #Transparency #Advertising #TikTok

As proud sponsors of ad:tech tokyo - アドテック東京, IAS connected with advertisers and publishers through interactive booth experiences that sparked meaningful conversations around media quality and brand protection. Together, we explored how IAS’s AI-powered technology is driving stronger outcomes and safeguarding investments in today’s evolving digital landscape. Through solutions like Context Control, IAS helps advertisers align their messaging with relevant, brand-suitable environments — enhancing the relevance, engagement, and cost efficiency of their campaigns. Thank you to everyone who joined us. Learn more about how IAS can help advertisers drive outcomes this holiday season: https://lnkd.in/e8-ZhNbP #Advertising #AI #Innovation #BrandSuitability

At IAB Sverige’s Programmatic Day 2025, IAS Customer Success Manager [Sweden] Fredrik Stenberg took the stage to demonstrate how IAS Dynamic Performance Profiles (DPP) enable advertisers to drive stronger performance through transparent, automated optimization. Powered by IAS Total Visibility, DPP uses outcome data to dynamically target high-performing, cost-efficient content in-flight — adapting in real time to identify and bundle the contextual segments that maximize ROAS. Thank you to everyone who joined us for an insightful day of discussion — and to IAS Managing Director, Nordics, Björn Lindholm for adding his perspective to the day’s conversations. #Programmatic #MediaQuality #Performance #Advertising #CustomerObsessed