International News Media Association (INMA)

The Houston Chronicle went inside the missed warning signs before the Lakewood Church shooting. The data-driven investigation revealed institutional blind spots across Texas’ law enforcement, family court, and social welfare systems.

While GenAI dominated much of the conversation during INMA's Media Tech & AI Week, the sessions that resonated most strongly with executives came back to something older and quieter: data discipline. Speakers described a landscape where the next breakthroughs depend less on model access and more on mastering the inputs that power them.

📈 Subscriber acquisition is evolving fast — are we keeping up? Next week, INMA’s Subscriber Acquisition Master Class dives into how publishers can rethink growth in a post-social, AI-driven environment. We’ll explore: New acquisition channels emerging as referral traffic shifts Smarter offers that convert and retain How partnerships and value-added benefits are reshaping subscription growth 🗓️ When: November 6–13, 2025 (three virtual modules) 🎓 Format: Live + recordings + presentation materials If growing your subscriber base sustainably is on your 2025 roadmap, this is one of the most relevant programs out there. Today’s the final day to register at the discounted rate. 🔗 Learn more and register here https://lnkd.in/gVDpfj7p Special thanks to our speakers for sharing their substantial knowledge to our members. Mark Campbell, Weiyue Chen, Paul Dunny, Dr. Ole Fehling, Carsten Groß, Vamsi Kanuri, Eric Overby, Adithya Pattabhiramaiah, Clara Soteras Acosta, Johanna Strandholm, Esther Thorson, Neil Thurman, Zhengyi Xu, and Grzegorz Piechota. Earl Wilkinson #INMA #DigitalSubscriptions #NewsMedia #AudienceGrowth #SubscriberStrategy

INMA's latest report goes inside the industry shift to AI-driven news operations. Written by INMA Generative AI Initiative Lead Sonali Verma, “Inside the Shift Toward AI-Driven News Operations” explores AI applications that have become foundational for news, and emerging trends poised to reshape the business. Through learnings, insights, and perspectives gleaned from hundreds of conversations with INMA members all over the world, Verma spells out some of the best practices observed across the industry while emphasising that AI does not replace impactful journalism; it remains rooted in human judgment and strong reporting. Among the report’s case studies and examples are Amedia, HT Media, Newsquest, The New York Times, The Washington Post, The Wall Street Journal, Corriere della Sera, Aftonbladet, The New Zealand Herald, Schibsted, The Hindu, The Times Internet, The BBC, Iltalehti, The Telegraph, Medien Hub, Newslaundry, Hearst, The Globe and Mail, Medienholding Süd, Bonnier News, and others. The report wraps up INMA’s two-year Generative AI Initiative, exploring use cases of AI that are now minimum standards for anyone in the game, and shares the lessons learned from building them. Inside the Shift Toward AI-Driven News Operations is available for free to INMA members and for purchase by non-members at https://ow.ly/khiI50Xkl72.

For Le Devoir, implementing an onboarding journey for new digital subscribers led to stronger engagement and retention rates amid a decline in traffic resulting from Meta’s Canadian news ban. Marianne Gélinas, M.Sc.

At INMA’s Media Tech & AI Week in San Francisco, media leaders explained how AI rollouts succeed when product, tech, and editorial teams work side by side and share their results openly.

AI isn’t as ready as you think, INMA Product & Tech Initiative Lead Jodie Hopperton writes in her reflection on INMA’s Media Tech & AI Week in San Francisco: "Don’t hand your business to AI, but do start."

Across INMA’s Media Tech & AI Week in San Francisco, speakers concluded that journalism’s mission is not resistance to AI but stewardship — ensuring these technologies learn from the most reliable teachers and remember where their lessons began.

Speakers across INMA’s Media Tech & AI Week in San Francisco made clear last week the economics of AI go far beyond automation.

INMA Product & Tech Initiative Lead Jodie Hopperton raised several questions at the start of INMA’s Media Tech & AI Week. In her latest blog, she shares where she stands on each one — and what they might mean for the future of news and media.