Index Exchange

We celebrated Global Diversity Awareness Month with the Great Index Cook-Off, a monthlong event organized by our Index Women employee resource group. Each week, Indexers around the world cooked up dishes that reimagined family traditions, highlighted simplicity, and embraced unexpected flavor combinations. 🍳 It was a celebration of culture, community, and connection, reminding us that inclusion isn’t just something we talk about, it’s something we can share. A huge thank you to everyone who participated, judged, and supported this initiative.  #GlobalDiversityAwarenessMonth #Inclusion #Community 

As streaming TV continues to grow, measuring success across platforms is more important than ever. Be sure to tune in to IAB Europe’s Virtual CTV Day on November 5 as our own Cadi Jones joins Stafaniya Radzivonik (马小旭) of Verve, Dan Black of Teads, and Gregor Fellner of Rakuten TV to explore how collaboration and standardization can drive more transparent, effective measurement in streaming TV. Don’t miss out—register here: https://lnkd.in/eujq9gjQ #CTV #Programmatic #Measurement #IndexExchange 

At Index, we believe clarity drives performance. As programmatic evolves, the need for transparency has never been greater. That’s why we’re helping lead adoption of GPID—the global placement identifier—a standardized ID that gives every ad placement a universal reference. GPID enables: 🔍 Transparency – buyers know exactly what they’re bidding on ⚙️ Efficiency – eliminating duplicate impressions across SSPs 📈 Smarter optimization – powering better ROI and supply path decisions 🌱 Sustainability – reducing redundancy and lowering energy use It’s one small change with a big impact: a clearer, more efficient, and more sustainable programmatic ecosystem. 🎥 Watch #IndexExplains with Robert Lawrence, head of product marketing at Index, to learn how GPID works → https://lnkd.in/eDTvpBT8  #IndexExplains #AdTechDecoded #Programmatic #Transparency

Join us at the IAB Tech Lab International Summit in London to hear how containerization will bring flexibility and scalability to OpenRTB. Joshua Prismon, chief architect at Index, and Tech Lab’s Miguel Morales will discuss the new Containerized RTB Specification and the ultra-fast, AI-driven programmatic workflows it unlocks.      Don’t miss it! Register here: https://lnkd.in/ePxcDZtY      #IABTechLabInternationalSummitLondon 

Sell-side decisioning, in plain English ⤵️ For years, programmatic decisioning has lived on the buy side—but that’s changing. A new model is emerging: one that moves intelligence closer to the impression and gives both buyers and sellers more control. 🎥 Watch here to see how it works:  https://lnkd.in/eQD2j9SH #AdTechDecoded #IndexExchange #IndexExplains

Throughout UK Black History Month, we came together to celebrate community, connection, and culture. At our London office, Indexers enjoyed a lunch featuring Nigerian cuisine from 2 Nigerian Boys and a lively trivia session that sparked learning and conversation. Beyond our walls, we proudly supported a transformative event for young people living with sickle cell, hosted by WPP Media’s Mosaic and Black Employee Network in partnership with Cianna's Smile. Our Index Black employee resource group also made meaningful connections at Mindshare UK’s Black History Month social. We’re grateful to everyone who helped make these moments of learning and celebration possible. #Inclusion #UKBlackHistoryMonth

How do we plan and measure media when traditional channels and funnels no longer apply? Join Cadi Jones, SVP EMEA at Index, at The Future of Media London on November 5 for the “If Channels and Funnels Are Dead, What Replaces Them?” panel. Cadi will explore how evolving consumer behavior, AI, and new digital ecosystems are reshaping media planning, measurement, and effectiveness alongside industry leaders from UM London, WPP Media UK, and Publicis Media. Don’t miss this discussion—register here: https://lnkd.in/gEjPmuae #FutureOfMediaLondon #Programmatic The Media Leader UK

We’re thrilled to welcome Mantis to Index Marketplaces—by integrating directly into our Data Vendor Ecosystem, Mantis is expanding access to its AI-powered brand safety and contextual targeting. This partnership streamlines activation for media buyers and Marketplace partners, eliminating one-to-one data requests and enabling responsible, efficient buying across trusted inventory. It’s another step forward in delivering transparent, intelligent data access that drives smarter, safer outcomes. “By making our brand safety and contextual solutions available natively within Index’s Data Vendor Ecosystem, we’re simplifying activation for buyers and driving stronger outcomes for advertisers and publishers alike,” said Fiona Salmon, managing director at Mantis. Together, we’re shaping a more transparent and efficient future for programmatic advertising. Read the full announcement: https://lnkd.in/enQbFwaY 

Last night, we were proud to host the MLTO: Machine Learning Toronto Executive AI Panel at our Toronto office, bringing together voices from both industry and academia to explore how organizations can drive AI innovation responsibly and at scale. A particularly engaging topic centered on AI’s energy consumption—a nuanced area where context matters. While some large language models draw significant power from the grid, AI is also driving efficiencies that help reduce energy use in other areas. Another key theme for the evening was AI literacy. As Tony Savor, our VP of platform engineering, put it, "The best way to build understanding is simple. Find a way to use AI every day.” A huge thank you to all the panelists—Ben Davies, Carla Sherman, MA, JD, and Swanand Gupte—and moderator Michael Gentili for sharing their insights and perspectives, and to Myles Harrison and the MLTO team for organizing such a thoughtful and engaging event. #AI #MachineLearning #MLTO #TorontoTech

How does CAPI differ from other conversion solutions? Compared to a conventional tracking pixel, it's more robust. Because pixels operate on the client side and rely on the consumer's browser, they're vulnerable to ad blockers, restrictions, and data loss. CAPI changes that. By moving conversion tracking server-side, brands gain: ⚙️ More control—define your own conversion parameters, including for offline conversions 📈 Better accuracy—eliminate signal loss and duplication 🔁 Real-time feedback loops—enable campaign optimization as it happens As Sam Crosby, senior director of product at Index, explains, this shift unlocks smarter attribution and richer insights—especially in commerce media, where retailers want to understand how media drives both online and in-store sales. 🔗 Don’t miss the full video—link in the comments #IndexExplains #DecodeTheComplex #AdTech #Attribution #Programmatic #CAPI #DigitalAdvertising #Measurement