IAB

What does “sustainable digital advertising” actually look like in practice? This IAB Europe course breaks it down! 🌍 ⤵️

How do you know if your #CommerceMedia campaigns are driving real growth, or just capturing what would’ve happened anyway? IAB and IAB Europe have collaborated to release Guidelines For Incremental Measurement In Commerce Media, which explains how to measure true incremental impact and choose the right method for every business goal. A practical framework for marketers, agencies, and platforms looking to make measurement more credible, comparable, and consistent. Download now 📲 https://bit.ly/47oNenG

At #IABALM, AI isn’t just on the agenda – it’s a common thread in every conversation, reshaping #creativity, #commerce, #data, and growth for the year ahead. Some of the topics include: 💡 AI Ethics: Responsible data isn’t just about compliance, it’s the foundation for trust, innovation, and leadership. 📊 Measurement That Thinks for Itself: AI is turning analytics into action, powering smarter, faster decisions. 🎨 Creativity, Reimagined: Generative AI is redefining storytelling, enabling hyper-personal connections at scale. 🛍️ Commerce Without Boundaries: AI is merging media, retail, and content into one seamless experience. Explore the agenda and discover other ALM tracks: iab.com/alm

Congratulations to Sheryl Goldstein 👏

New #IABPulse Episode In Less Than 2 Weeks 🗣️ In this episode, IAB's Chris Bruderle and Collin Colburn are joined by Clerdata's Meghan Corroon to unpack one of the most critical topics in commerce media today—incrementality. Discover why it’s now a top priority for marketers, how IAB’s new framework defines true causal measurement, and what questions brands should ask to validate real business impact. 📆 Put it on your calendar: https://okt.to/9KRjHT

Join us for the IAB #StateofData webinar, where Blake Brannon & Owen Jennings (OneTrust), and Field Garthwaite (IRIS.TV), Yan Liu (TVision), Ria Madrid (Wurl), and #IAB's Adam Eisler and Angelina Eng explore different perspectives shaping the future of data-driven marketing. They'll discuss topics including: 💡 Industry sentiments towards the efficiency, effectiveness, and reliability of key AI applications across the media lifecycle. 💡 How leading brands unlock key AI use-cases through robust governance frameworks. 💡 Why rich, durable first-party data assets are the foundation for future competitive differentiation in the age of AI. And more! Register now ➡️ https://okt.to/XGuCjy

⚖️ New York continues to lead in protecting residents online, most recently with the New York Child Data Protection Act (NYCDPA) and the NY SAFE for Kids Act, strengthening children’s privacy and regulating key social media features. Both laws empower the New York Office of the Attorney General to set and enforce new rules, adding to its active guidance on privacy practices like cookie banners. 📆 On November 13th, join Daniel M. Goldberg (Frankfurt Kurnit Klein & Selz) for a fireside chat with Ashley Tan, Special Counsel - Regulations (Privacy), at the New York Office of the Attorney General, as they discuss how these new children’s privacy laws are shaping the digital landscape, and what they mean for platforms, advertisers, and privacy professionals. 🔗 Register for the #IABStatePrivacyLaw Summit: https://okt.to/DydFxN

As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it. https://lnkd.in/eQJTwnrC In this piece by Sam Bradley and Krystal Scanlon, we speak to Caroline Giegerich of IAB, Ron Pinelli of Media Rating Council, Gabrielle Robitaille of WFA, David Dweck of Go Fish Digital, Karen Ram of Canvas Worldwide, and Scott Sutton of Later.

Just Announced for #IABALM 🎤 Marketing powerhouse Bozoma Saint John joins the ALM Main Stage! From Netflix to Uber to PepsiCo, Bozoma’s influence has shaped the world’s biggest brands—earning her the title of Forbes’ Most Influential CMO, a Harvard Business School case study on her career, and her latest endeavor on NBC’s On Brand with Jimmy Fallon. 🏜️ Hear from Bozoma and other trailblazing voices at ALM! Limited Early Bird tickets remaining, register to save up oo $500: iab.com/alm

Just released! IAB’s new guide, The Role of Conversion API in Closing the Outcome Gap for CTV, outlines how Conversion APIs (CAPI) can unlock CTV’s full performance potential. As advertisers demand greater accountability, the industry needs a standardized, privacy-safe approach to connect ad exposure to outcomes. CAPI makes it possible for CTV to go beyond just reach—enabling it to deliver performance results that have historically only been driven by search and social. Learn how CAPI can make #CTV measurable, scalable, and outcome-driven. Download the guide: https://okt.to/NpPUIZ