Flywheel

AI is just beginning to reshape the consumer journey, but we see it unfolding in three key phases 👇 In our latest episode of Office Hours, Jayme O'Renic, MBA and Mike O'Donnell share a simple three-year roadmap to help brands stay ahead of the curve: - Year One: Boost visibility in AI-powered search - Year Two: Ramp up content and precision targeting - Year Three: Unlock hyper-personalized ads for every audience Success comes from anticipating what your consumers want and delivering it before they even ask. Watch the full episode for practical next steps 🔗 https://lnkd.in/gMvdu2JqCp #AI #ConsumerJourney #Commerce

Annual planning just got smarter! We’re excited to introduce Budget Optimizer, our new AI-powered tool that uses your brand’s historical data to help you plan, forecast and invest your media budgets for maximum impact. It removes the guesswork from annual planning, giving teams the confidence to make faster, data-backed decisions. With Budget Optimizer, you can ⤵️ ✔️ Forecast budgets by brand, category or any product group ✔️ Get granular, campaign-level insights to guide smarter decisions ✔️ Plan effectively for both sellers and vendors ✔️ See the full picture with extended performance metrics Smarter spend. Stronger results. More confident decisions. Want to see how AI-driven budget planning can elevate your strategy? 👇 Reach out today 🔗 https://lnkd.in/eQGN3iwK #AI #RetailMedia #BudgetPlanning

Leave guesswork behind and discover a new level of confidence with measurable results. We’ve been developing a solution to help brands make smarter budget decisions. Coming November 3rd 👀

80% of purchases still happen in-store, giving brands a powerful opportunity to influence shoppers where it matters most. While many consumers start their journey online, most finish it in the aisle. That’s why connecting retail media and shopper marketing is essential, enabling brands to reach, engage, and convert across every touchpoint from the screen to the shelf. In our latest episode of 🎧 The Commerce Collective 🎧 Chris Rueckert, SVP Commerce, joins Emma Irwin to unpack how brands can bridge the gap between retail and shopper media to drive measurable impact. Tune in to learn how to connect the dots across the shopper journey 🔗 https://lnkd.in/eU-pe4H7 

244 updates in a single year. That’s how quickly Amazon changes the PDP content rules, compared to the two or three planogram resets most retailers make in their stores annually. In this episode of the 🎧Commerce Collective🎧 podcast, join Lauren Livak Gilbert from The Digital Shelf Institute as she breaks down why traditional ways of working can’t keep pace with today’s commerce environment. Simply adding more resources isn’t sustainable; the entire approach must evolve. Want to hear more about what’s driving the gap between where organizations are today and what true omnichannel success requires? Listen to the full episode for all the insights from Lauren's recent report 🔗 https://lnkd.in/e3pEBwwE #Podcast #CommerceCollective #Amazon

We’re counting down to Amazon unBoxed 2025, and we’ve got an exciting lineup planned for you! Start your week with us at our Western Soirée. Enjoy live music, signature cocktails, and plenty of opportunities to connect in true Nashville style. Stop by the unBoxed Connections Hub to meet with our experts, talk about the future of commerce, and get an exclusive first look at our latest product update. And while you’re there, don’t forget to pick up some Flywheel merch. Catch our partner keynote with Liquid I.V. and Tinuiti as we explore the future of brand loyalty, and don’t miss Gabe Fishbein’s lightning talk on why shifting from ROAS to Return on Consumer is changing the game. Swipe for all the details on where to find us, or visit our website to book a meeting 🔗 https://lnkd.in/gGdjnN7h #Amazon #unBoxed2025 #Nashville

Streaming and retail are joining forces in ways we've never seen before. Walmart is giving members the option to switch between Peacock and Paramount+, while Amazon has a streaming partnership with every major player. These moves are all about giving people more choice and making it easier for brands to reach and measure the right consumers. So what happens when everyone starts partnering up? And how will brands keep up with these changes? Head over to your favorite podcast platform to learn more 🔗 https://lnkd.in/gQjva7iR #podcast #ecommerce #amazon #walmart

Your PDP is the make or break moment for purchase decisions... Is yours set up to convert? In our latest episode of Retail Ready, Victoria Scheuler unpacks why PDP optimization matters more than ever, how retailer requirements and category nuances shape your strategy, and what it takes to make your product stand out on every device and channel. Ready to turn your PDP into a true decision-driver? Watch now to learn actionable tips for tailoring your content to each platform ⬇️

We just launched Incrementality Reporting powered by AMC 🚀 Now you can understand the real incremental value of your campaigns based on sales data, not estimates. For the first time, you get a clear, data-driven view into which campaigns and keywords are truly driving new sales. Our solution goes beyond modeled assumptions, and with transparent metrics like Incremental Sales, Incrementality Percentage, and iROAS, you can invest with confidence in what’s actually fueling growth, and move away from what isn’t. Curious how it works? Watch the video to see how we're setting a new standard for retail media measurement, and if you want to unlock true incrementality for your brand, let’s connect 🔗 https://lnkd.in/gPCVVRj7

Walmart is taking the lead in AI-powered commerce by partnering with OpenAI, enabling consumers to purchase Walmart products directly within the ChatGPT interface. This move goes beyond new points of purchase - Walmart is redefining itself as a media and technology platform, influencing consumer decisions earlier in the journey. What's in it for OpenAI? Will other retailers follow suit? Watch the full video below for Alex Herring's insights on what this means for the future of retail media and consumer discovery ⤵️ Ready to take action? Download our whitepaper, “From Powerless to Proactive: How brands can own the AI search revolution,” for actionable strategies to stay ahead and reach consumers along the new path to purchase 🔗 https://lnkd.in/gvpncU9u