Edmunds

The $7,500 federal EV tax credit has now been gone for a month, and the effects are starting to show. After a surge of last-minute buying in September, October brought a noticeable cooldown as the market adjusted to life without the incentive — proof of how affordability helped spur EV demand. Even so, the EV market isn’t in total collapse; it’s recalibrating. Edmunds data from October 2025 shows shopper engagement with EVs remain even as buying patterns and price expectations begin to shift: ⚡️EV consideration on Edmunds dipped from 12.7% in early September to 9.0% in mid-October, showing that shopper curiosity hasn’t completely fallen off a cliff even as affordability issues persist.  ⚡️Average transaction prices for new EVs rose to $65,021, the second-highest on record. After months of deep discounting, we’re seeing fewer deals and a higher share of premium EV models in the mix — a sign that today’s buyers are more committed to embracing electrification than chasing short-term savings. ⚡️EV leasing eased to around 60%, down from the elevated levels of recent months. That’s still high by historical standards, but understandable given ongoing uncertainty around resale values and long-term ownership. For many, leasing remains the most comfortable way to step into an EV. ⚡️ Consumers are reshaping how they shop for EVs. With fewer incentives and leaner inventories, more buyers are paying cash or using outside financing instead of dealer programs. This signals a more deliberate, value-driven approach to car buying, and a market starting to normalize after months of incentive-fueled urgency. So what does this mean for the market? Automakers are already adapting by extending leases, trimming MSRPs, and testing certified pre-owned programs to keep shoppers engaged. Many dealers are already leaning into this moment by emphasizing value beyond incentives and helping buyers understand total cost of ownership, charging, and range confidence. It’s still early days, but this likely marks the start of a more grounded, sustainable market — one where strong products and value, both in ownership experience and resale potential, matter more than temporary deals. Read the full analysis here: https://lnkd.in/gVv76X8M #EdmundsInsights

This is a big one. Edmunds has just been named the #11 Most Loved Workplaces® in America by the Best Practice Institute, featured in The Wall Street Journal! This is our third year in a row being recognized — and every year, it means just as much. At its core, this award is all about what makes Edmunds special: a culture built on trust, empowerment, and flexibility. It reflects how our people show up for each other every day — supporting new ideas, celebrating wins big and small, and always finding ways to learn and grow together. I’m especially proud of a few new programs we’ve rolled out this year: 🪪 Driver’s ED – a badging program empowering team members to become “licensed” in five critical focus areas for the business, helping our team “level up” through meaningful learning experiences like formal development sessions, networking opportunities, and practical on-the-job training. 🏆 AchievED – a recognition and service award program designed to celebrate employee excellence and reinforce company values through fun social shoutouts in real time. 🎤 TEDxEdmunds – where employees participated in a dynamic learning program designed to develop powerful storytelling and public speaking capabilities, sharing their own ideas worth spreading on our very own TEDxEdmunds stage. Thank you to everyone at Edmunds for making this an incredible place to work and belong. And special shoutout to my team for lifting our culture to new heights. 💙 You can check out the full 2025 America’s Top 100 Most Loved Workplaces® list on The Wall Street Journal here: 👉 http://bit.ly/4ohdeYc And see here for a list of open positions at Edmunds:   👉 https://lnkd.in/gabVBDd5 #MostLovedWorkplace #LifeAtEdmunds #EmployeeExperience

Your data lakehouse isn't the end game—it's the starting line. 🚀 At Edmunds, we've transformed our data repository into a "Digital Mind": a sophisticated multi-agent AI ecosystem built on the Databricks Data Intelligence Platform. We're moving beyond passive storage to an active, intelligent engine that automates expertise, anticipates needs, and drives smarter decisions. Dive into our architectural blueprint to see how we’re activating our data to build the future of car shopping. Read the full story here: https://lnkd.in/ghTQZRn7 #AI #DataStrategy

Forget ghosts, the scare is in the stats. The real fright this Halloween season is the debt car owners are rolling into their next loans. 👻 Q3 data from Edmunds shows: 🚨28.1% of new-vehicle trade-ins were underwater, the highest share since 2021.  🚨The average amount owed climbed to a record $6,905.  🚨Nearly one in three upside-down car owners owe between $5,000 and $10,000, and nearly one in four owe more than $10,000. Negative equity isn’t new, but in today’s environment of high prices and steep interest rates, its impact on everyday car owners is more severe and harder to escape. That makes it more important than ever for consumers to understand their options and for dealers to lean into transparency and guidance. With the right choices on both sides, it’s still possible to navigate today’s market without turning short-term decisions into long-term setbacks. For consumers, the advice is straightforward: ✅ Know your payoff versus trade-in value before making a move ✅ Wait, if possible, until you’ve paid down more of your balance and track your payments versus vehicle value/depreciation to see if you’re close to "breaking-even" ✅If you do need to replace your car, make sure your next purchase fits your budget and covers the bases for your needs over the next 6 to 7 years, not just the right here, right now issues ✅ Review your loan paperwork for add-ons like warranties or service contracts before trading in. Canceling these before turning in your vehicle can help chip away at what you owe For dealers, this environment presents both a challenge and an opportunity. Customers walking into the showroom may arrive with more debt stress than ever, making transparency, trust, and education critical. The dealers who can guide buyers toward vehicles and financing that won’t overextend them will build stronger, longer-lasting relationships in a market where affordability should be top of mind.

Edmunds is excited to announce our new chat, trade and ICO certification as a partner with Mazda’s Digital Certified Program (MDCP). #EdmundsCertified

The launch of the Tesla Model Y Standard feels like a tipping point for electric vehicles. The Standard marks Tesla's final evolution from a company at the vanguard of the EV revolution to a manufacturer of mainstream automobiles, building to a price to sell at scale. Not even the industry unicorn is immune to the pressures of a febrile EV market. It’s quite a change. Back in 2012, I attended the launch of the original Model S in Fremont, California. The performance and technology felt like a step into another world. The original Model 3 brought similar qualities to the mainstream market in 2018. These cars were the iPhone of the automotive world. The Model Y Standard, which I tested last week in Texas, is different. Cost-cutting has done to death many of Tesla's signatures. Gone is the panoramic glass roof. Gone is the instant surge of acceleration and rapid steering response. Gone is the nicely appointed front trunk. Gone, too, is the fabled Autopilot system that allowed the car to steer itself; autonomy now costs $99 a month and is called Full Self-Driving. The list goes on. None of these changes make the Model Y Standard a poor choice. It remains a spacious, versatile and appealing family car with a decent turn of pace and a useful range. Likewise, the new Model 3 Standard, which has had less surgery than the Y, is an appealing sedan. But the Y, in particular, marks a significant shift in approach. That Tesla has felt the need to go to such extraordinary lengths to reduce the entry-level price by a modest $5,000 is a reflection of a new paradigm. With the loss of the $7,500 EV tax credit in the U.S., electric cars must compete directly on price with their gas alternatives. EVs are also no longer as cutting-edge as they once were. The technology has been democratized — over-the-air software updates, for example, are now commonplace on gas-powered cars. Hybridization has closed the performance gap. Today’s EVs are an alternative power source instead of an alternative car. The Model Y competes directly on price and capability with the Honda CR-V and the soon-to-be-updated Toyota RAV4. And it’s not just Tesla. The new Chevrolet Bolt and Nissan Leaf are much-needed, cheaper EVs that offer similar qualities to their gas-powered siblings. The $35K Chevy Equinox EV even has a plastic steering wheel. It’s a challenging backdrop, but electric cars continue to have significant advantages. Ditching the engine has packaging advantages — more passenger space for less road space; running costs are cheaper; and maintenance is reduced. Then, there are the environmental advantages, which continue to matter, at least to some consumers. The game has changed, and the road to mass EV adoption in the U.S. is harder than ever. Even Tesla is not immune — the launch of the Model Y Standard is proof of that. https://lnkd.in/gri5Sj3A

Edmunds is now a certified chat partner for GM’s Dealer Digital Solution (DDS) program! Contact us to see how we give shoppers a direct line to your dealership. They’ll have every opportunity to learn more about your cars!

Exciting news! Edmunds is now a certified partner for Maserati Dealer Digital Program for chat and trade services. Check out all the features that come with our messaging and trade-in tools. Our solutions are built from the ground up to give shoppers an instant and easy experience. Reach out to learn more!

Hey LA, want a free burger on National Cheeseburger Day? 🍔 If there’s one thing we know how to sniff out, it’s a sweet deal. Well, check this one out: FREE chili cheeseburger combos from Original Tommy’s in LA, presented by Edmunds and pro LA baseball player Tommy Edman. By now, you’ve probably seen the rollout of our newest brand campaign ‘Edman on the Street,’ featuring Tommy Edman. Collab’ing with Tommy to introduce our upgraded appraisal tool to the LA market has been nothing short of a home run. But what if we doubled the fun and added another Tommy to the mix? For the latest iteration of our campaign, we’ll be giving away FREE ‘Triple Play Combo’ meals — including a chili cheeseburger, fries and a drink — exclusively at Original Tommy’s World-Famous location, The Shack, 2575 Beverly Blvd. at Beverly & Rampart in Los Angeles on Thursday, September 18. To be eligible, fans will use their vehicle’s license plate number or VIN to complete a free, quick vehicle appraisal at edmunds.com/tommy, then head to Original Tommy’s on Beverly and Rampart Blvd. near downtown Los Angeles, only on September 18. Edmunds’ senior vice president Alison Steinlauf Anziska had this to say about the activation: “This event is a true celebration of Los Angeles, and we can’t think of two better reflections of the LA spirit than the institution that is Original Tommy’s and fan favorite Tommy Edman. Free chili cheeseburgers, fries, drinks and a side of trusted car shopping guidance — it’s the type of combo meal everyone can get behind given the affordability challenges in today’s market.” If you or any of your network are in the LA area, swing by and help us celebrate the latest stage of our campaign: Date: Thursday, September 18 Time: Noon - 6PM Pacific Time Location: 2575 Beverly Blvd, Los Angeles, CA 90057 (this location only) Redemption Details: Check out the comment below