DOUGLAS Marketing Solutions

Christmas: One of the most impactful moments in beauty marketing – especially for brands that know how to plan ahead and speak directly to the right audience. Lancôme used our DOUGLAS Audience Ads to connect with shoppers throughout their holiday journey, from early gift inspiration to final decisions. The campaign for Lancôme Make Up Hypnôse captured attention exactly when it mattered most. In early December, there was an increase in awareness and consideration as shoppers started exploring festive options, while mid-December marked heightened decision-making as consumers finalized their holiday plans. By connecting with customers at these crucial moments, Lancôme maximized its impact and engaged a responsive audience. The results speak for themselves: Swipe to see how Retail Media helped Lancôme turn festive demand into real results. #DOUGLASMarketingSolutions #RetailMedia #InStore #DigitalAdvertising #Omnichannel

𝗥𝗲𝗮𝗹 𝗰𝗮𝘀𝗲, 𝗿𝗲𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. Join our FREE webinar and learn how ANNEMARIE BÖRLIND used the DOUGLAS Self-Service Platform to multiply conversions and win visibility in the digital shelf during peak season. Expect   • A success story with a Conversion Rate development from 7% to 47%  • Exclusive insights into the results of a premium beauty brand  • Get Best Practices to apply to your Retail Media campaigns 📅 3 December 2025 | 🕥 10:30am CEST | ⏱️ 30 min 👉 Register here: https://lnkd.in/evKG8eiN #RetailMedia #DouglasMarketingSolutions #CaseStudy #DigitalAdvertising 

🚀 New Features Just Dropped in Self-Service! We’re continuously improving our platform – and today we’re excited to introduce two updates that give you even more flexibility and control: 🎯 Audience Ads – Unlimited Creative Upload Managing assets for Audience Ads just became a whole lot easier. Now, with the unlimited creative upload, you can update your assets within a live campaign and work more efficiently with our creative review team. • Swap creatives within a campaign (available from €15,000 media budget) • Track & manage approvals via the new Creative Library • Enhance collaboration with transparent status updates & faster reviews 🛒 Sponsored Product Ads – Bid Multipliers • Apply bid multipliers at line item level across different placements • Allocate budget smarter for higher-converting ad spots • Manage your campaigns more precisely with our updated interface 👉 Register now and dive into the update #DOUGLASMarketingSolutions #SelfServicePlatform #RetailMedia

✨ From awareness to impact: How Jimmy Choo reached more than 2 million impressions in 2 weeks - with DOUGLAS Digital Screens In-Store When beauty shoppers step into stores, attention turns into action. In this case, Jimmy Choo’s fragrance variations came to life right where buying decisions happen: across high-traffic Window Screens and immersive Purchase Walls in 69 DOUGLAS stores all over Germany. The takeaway? Omnichannel visibility works - and Christmas is the moment to use it. With gifting season approaching fast, now’s the time to make your brand shine where beauty meets decision. 👉 Swipe to see the incredible results of a two-week-campaign. #DOUGLASMarketingSolutions #RetailMedia #InStore #DigitalAdvertising #Omnichannel

🤝 Strong partnerships in Retail Media go far beyond ad placements. They’re built on trust, collaboration, and shared goals. At DOUGLAS Marketing Solutions, we’re curious to hear what you value most in a great partnership. Your perspective helps us understand the priorities that truly make a difference in our industry. Take a moment to cast your vote and share your view. #DOUGLASMarketingSolutions #RetailMedia #Partnership

Which ad format fits your campaign goals best? Join our FREE webinar and discover how to decide between Sponsored Product Ads and Audience Ads for maximum performance results. 📅 November 19, 2025 | 🕚 11:45am CEST | ⏱️ 15 min 👉 Register now: https://lnkd.in/eTKUD282 #RetailMedia #DouglasMarketingSolutions #DigitalAdvertising 

6 years of DOUGLAS Marketing Solutions - 6 years of growing, creating, and challenging the ordinary. Behind every campaign, every innovation, and every partnership stands a team full of passion, creativity, and drive. To celebrate our 6th anniversary, we asked our colleagues what working for DOUGLAS Marketing Solution means to them. Their answers say more than any numbers ever could. They tell the story of a team that believes in what we do. 💛 Thank you to everyone who’s been part of our journey so far - brands, partners, and the amazing DOUGLAS team. Here’s to the next chapter! 📄 Swipe through our team’s thoughts and join the celebration. #DOUGLASMarketingSolutions #RetailMedia #DigitalAdvertising #teambuilding

We asked our expert and he answered. ”Which feature do clients love the most about our Self-Service Platform?” Self-Service means having full control over your Onsite Ads at DOUGLAS – from set-up to reporting, and everything in between. Christopher Hauschild, Client Success Manager Self-Service, breaks down our clients’ favorite part. 📹 Watch the video 👇 #DOUGLASMarketingSolutions #SelfServicePlatform #RetailMedia #Interview

🚨 TOMORROW: Your BLACK FRIDAY Playbook – Revealed! Learn how to boost performance in a high-shopping season and stand out in a saturated market. In this free webinar, you’ll learn how to: ✅ Build the right media mix to maximize your impact during peak season ✅ Activate the DOUGLAS audience at scale ✅ Capture attention when it matters most 📅 It’s happening tomorrow – October 14 👉 Register now: https://lnkd.in/eJNS_zpK #DOUGLASMarketingSolutions #BlackFriday #Webinar  #RetailMedia #DigitalAdvertising

What a day at the very first JETZT Retail Media Conference in Vienna ✨ A huge thank you to our colleague Heike Schneider for taking the stage and representing DOUGLAS Marketing Solutions with such clarity and inspiration. Her keynote highlighted why Retail Media isn’t just a trend, but a true growth driver for brands in Austria and beyond. The discussions confirmed what we see every day in our work: 👉 Omnichannel is becoming the decisive success factor (in Austria), with in-store and digital touchpoints working hand in hand. 👉 Campaigns that follow a full-funnel approach and make smart use of creative assets are the ones unlocking superior performance. 👉 Agencies are fully aligned: Retail Media is the next big wave. 👉 Instead of fueling Big Tech, Retail Media offers a local growth opportunity – keeping spendings within regional ecosystems. 👉 We’re witnessing a shift of share from traditional media like TV toward Retail Media. Budgets aren’t necessarily bigger but they are being used much more effectively. The very first JETZT Retail Media Conference was the perfect stage to explore the trends shaping Retail Media and highlight what really matters for brands today. Which of these developments do you consider most relevant for your own Retail Media strategy? Share your thoughts with us in the comments! #DOUGLASMarketingSolutions #RetailMedia #JETZTConference #ThoughtLeadership