Demandbase

Your buyers don't follow your campaign calendar. They research when they're ready, involve more stakeholders than ever before and move in and out of market over extended buying journeys. If your advertising only runs around launches, webinars or events, you're likely missing opportunities to engage the accounts that matter most. Join our next Pipeline Pulse webinar to learn how to build an always-on advertising strategy for ABM that keeps your brand visible throughout the buying journey. We'll cover: • Why always-on advertising outperforms campaign-based approaches • Aligning advertising with sales and GTM programs • Engaging buying groups at every stage • Measuring advertising's impact on pipeline and revenue Date & Time: 26 August 11:00am BST Register today and discover how to make your advertising work harder for your ABM strategy. Reserve your spot: https://okt.to/hcZek0

AI is changing how B2B buyers discover brands. But visibility alone isn’t the goal. Pipeline is. New research from Demandbase found that ChatGPT-referred visits to B2B brands jumped 303% YoY — from ~645K in June 2025 to 2.6M in June 2026. As AI becomes a bigger part of the buying journey, marketers face a familiar challenge: connecting a new source of influence to actual business outcomes. The opportunity isn't just to measure whether your brand shows up in an AI answer. It's to connect those interactions with the other signals buyers leave behind — intent, engagement, advertising, CRM and sales activity — and understand what they mean for pipeline. Our CMO Rachel Truair spoke with Digiday about the measurement challenge marketers are navigating as AI reshapes B2B discovery. Read more: https://okt.to/KGOCyI

Are we really supposed to be vibe coding on the weekends now? It’s a question that came up at a recent CMO dinner, and it captures something a lot of people are quietly wondering. AI has suddenly made it possible to do work far outside our traditional skill sets: Build software, create agents, etc. But just because you can now do all of it, should you? In the new episode of The Prompt, our host Rachel Truair sits down with Mike Kaput, of SmarterX and The Artificial Intelligence Show, to talk about the growing gap between how individuals are using AI and how prepared their organizations are to support them. Catch the full conversation: https://okt.to/U6rvXM #theprompt #ArtificialIntelligence #Leadership #FutureOfWork

Clicks and form fills don’t tell the whole story of brand impact. In a new Association of National Advertisers article, Al Torres, our SVP of Advertising, shares why B2B marketers need to move beyond outdated performance metrics and connect brand investment to the outcomes that matter: pipeline, win rates, deal size, retention, sales velocity, and even pricing power. As Torres puts it, the opportunity is to understand which combination of marketing efforts is driving “the most pipeline, the best win rates and the highest sales velocity.” That’s how brand moves from a marketing metric to a business asset. Read more from Torres and other B2B marketing leaders in ANA’s How B2B Marketers Ascend the Brand: https://okt.to/1xYqVA

Your next buyer may never click your ad. B2B decisions take shape across full buying groups, often long before a visible decision-maker raises their hand. This Friday, learn how to reach those hidden buyers and connect advertising performance to account progression and pipeline. Join top industry experts for the free MarketingProfs B2B Advertising Friday Forum. 📅 August 14 at 11:30 am ET Two days to go. Save your spot: https://okt.to/8kvp3Y #B2BAdvertising #ABM #DemandGeneration

B2B advertising gets expensive fast when targeting is too broad, channels are disconnected, and success stops at clicks. Demandbase Ads puts target accounts and buying groups at the center of your strategy, helping you: • Focus spend on the accounts most likely to convert • Coordinate advertising across display, video, CTV, social, and web • Connect performance to meetings, opportunities, and revenue Reach the right buyers, reduce wasted spend, and see what’s actually moving pipeline. Explore Demandbase Ads: https://okt.to/PFgkj9 #B2BAdvertising #ABM #DemandGeneration

There's a lot to look forward to at GO NYC this year—and we're not just talking about the agenda. From reconnecting with customers and peers to exploring what's next for AI-powered go-to-market, our team is already looking ahead to the conversations, ideas, and moments that make GO special. We asked a few members of the Demandbase team what they're most excited about for GO NYC 2026. Here's what they had to say. What are you most excited about? Register today: https://okt.to/Osq2EJ #GONYC #GONYC2026 #DemandbaseGO #GTM #RevenueLeadership #B2BMarketing

The best AI doesn't create another workflow. It makes every workflow smarter. Three months after launching the Demandbase Model Context Protocol (MCP), we're already seeing that vision come to life. Demandbase AI is the Pipeline Engine for AI GTM, helping revenue teams turn goals into coordinated action. Through MCP, we're bringing trusted GTM context directly into the AI tools sellers already use—so they can prioritize the right accounts, uncover buying signals, and take action without breaking their workflow. Last quarter, we expanded that vision with new AI-powered integrations that make Demandbase intelligence even more actionable. A huge thank you to our partners helping shape the future of AI-powered go-to-market: 🤝 Gong 🤝 Outreach 🤝 Sendoso Check out these integrations on our Marketplace 🔗 https://okt.to/RDQ2hj

Seeing Demandbase MCP in action makes the value clear. Kurt Gellert, took our Claude integration for a spin, using simple prompts to identify accounts showing intent for a specific product. Sellers can quickly find the buying signals that matter and prioritize outreach without building reports or digging through dashboards. This is what it looks like when account intelligence meets sellers in the tools where they already work. Thanks for sharing the walkthrough, Kurt! #DemandbaseAI #MCP #B2BSales

Clicks are only part of the story. The real measure of B2B advertising is whether it reaches the right buyers and helps move pipeline forward. Join us August 14 for the free MarketingProfs B2B Advertising Friday Forum, sponsored by Demandbase. Across three expert-led sessions, you’ll learn how to: • Put the latest LinkedIn Ads strategies and AI capabilities to work • Reach hidden buyers across the full buying group • Connect ad performance to account progression, pipeline, and full-funnel outcomes Save your spot: https://okt.to/XHlF3B #B2BAdvertising #ABM #DemandGeneration