Dealer.com

From improving visibility in AI search results to turning complex data into reports and presentations, AI can help dealerships work more efficiently and uncover new opportunities. In this episode of the our AI Learning Series, Jeremy Marshall shares practical AI use cases for dealers and explains why validating AI-generated insights still matters. Watch now: https://cox.auto/usOaC

AI is everywhere, but how do you separate real dealership value from the hype? If you're attending the NCM Clients & Friends Digital Success Workshop, join us tomorrow for “Cutting Through the AI Noise: A Dealer’s Framework for Choosing the Right Partners”. Hear from Keynote Speaker Robert DeGeorge, Director of Product Consulting at Cox Automotive, as he breaks down the questions every dealership should be asking before investing in AI. You'll walk away with: A practical framework for evaluating AI partners Key questions to ask before making technology decisions An actionable checklist to help guide your dealership's AI strategy As AI continues to reshape automotive retail, this session will help you cut through the noise and focus on what truly drives results. 10:50 am - 11:25 am Grand Ballroom We look forward to seeing you there!

Happy Labor Day! Today, we celebrate the hard work, dedication, and contributions that help move our communities, businesses, and industries forward. Wishing you a wonderful holiday.

Think you're asking AI the right questions? The quality of AI's output is often determined by the quality of the question being asked. When it comes to website analysis, broad or poorly framed prompts can produce vague recommendations that sound convincing but lack real value. More effective questions are grounded in specific goals, data, and business context, leading to insights that are more actionable and reliable. In this rapid-fire exchange, Robert DeGeorge, Director of Product Consulting, and Jeremy Marshall, Senior Product Consultant, put AI prompts to the test, highlighting the difference between questions that uncover meaningful insights and those that can lead you in the wrong direction. As AI becomes a larger part of business decision-making, knowing what to ask can be just as important as knowing which tool to use.

Get More Value from AI The most effective AI strategies don't replace proven marketing expertise, they enhance it by helping dealerships turn data into informed action. When AI and human expertise work together, your dealership gains insights grounded in real-world data, helping you make smarter decisions about your digital marketing strategy and online presence. Explore the AI Do's and Don'ts to help your team use AI more strategically in your website analysis. https://cox.auto/usAXc

Do you know the difference between AI myths and reality? Myth: LLMs can identify website problems better than specialized analytics tools. Fact: Purpose-built analytics platforms measure reality. LLMs generate probabilities. AI is built to predict and generate responses. Analytics platforms are built to measure actual performance. Knowing when to rely on AI and when to trust the data can help dealers validate recommendations, make smarter business decisions, and avoid costly assumptions. Read the article to learn how to use AI effectively without losing sight of the metrics that matter. https://bit.ly/45TVTgn

AI sounds confident. That doesn’t mean it’s always right. Before acting on AI-generated recommendations for your dealership, learn what AI does well, where it falls short, and why trusted data and expert validation still matter. Watch Dealer.com experts Jeremy Marshall and Robert DeGeorge discuss how dealers can use AI responsibly when evaluating website performance and business results. Watch now: https://cox.auto/uslGB

Consumers increasingly expect to shop for vehicles on their terms, across multiple touchpoints. By combining the reach of Autotrader US with the connected retail experience of Dealer.com through Accelerate My Deal Elite, dealers can create a smoother path to purchase that benefits both shoppers and showroom teams alike. Read on below 👇