This Thursday, BBB National Programs will host a virtual Hot Topics in Advertising and Privacy Law event with Reed Smith LLP exploring privacy enforcement trends and best practices. Speakers will discuss evolving risks, highlight recent investigations into leading companies, and examine how organizations can strengthen data sharing mechanisms and vendor management to stay compliant. For an invitation to join this online event, contact our National Partner team at NationalPartners@BBBNP.org. Interested in co-hosting a Hot Topics event with us? Learn more and get started here: https://lnkd.in/eYzkzWMm Speakers: Sarah Bruno, Reed Smith LLP Michelle Badorine (Newman), Nevada Attorney General's Office Eva Pulliam, Fanatics Divya Sridhar, Ph.D., BBB National Programs
BBB National Programs
Non-profit Organizations
McLean, Virginia 9,442 followers
Strengthening the marketplace through self-regulation, truth in advertising, and data privacy. Share/Links ≠ endorsement
About us
We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. We are the home to more than a dozen self-regulation programs that set high standards for businesses and provide third-party accountability and dispute resolution services that help ensure a fair marketplace for consumers. BBB National Programs has worked with industry leaders and government regulatory agencies since 1971 to establish the standards that guide best practices in advertising, privacy, children’s and teen’s marketing, consumer warranty issues, and dispute resolution.
- Website
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https://bbbprograms.org/
External link for BBB National Programs
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- McLean, Virginia
- Type
- Nonprofit
- Founded
- 2019
Locations
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Primary
Get directions
1676 International Drive
550
McLean, Virginia 22102, US
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Get directions
7 Times Sq
Floor 17, Suite 1705
New York, NY 10036, US
Employees at BBB National Programs
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Eric Reicin
Chief Executive Officer and Member, Board of Directors at BBB National Programs
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James A Boyle
Chief Marketing and Communications Officer at BBB National Programs
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Dona J. Fraser
Senior Vice President Leading Privacy and Responsible Advertising to Children I Equity in Leadership I People-First Culture I Music Industry Native
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Laura Protzmann
Advertising/IP/Privacy lawyer, now focused on AI
Updates
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BBB National Programs reposted this
“The 2025 Soft Law Summit reinforced for me just how vital collaboration has become in shaping governance for emerging technologies.” -Howard Smith, Executive Director, Center for Industry Self-Regulation Read Howard’s reflections from last month’s Summit: https://hubs.la/Q03RpQ4T0
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Today, Jennifer Santos, Program Development Manager, Center for Industry Self-Regulation (CISR), will join the session “Building Trust in Influencer Marketing” at the Association of National Advertisers’ Masters of Advertising Law Conference. The panel will discuss different approaches to addressing influencer credibility and trust, including the National Advertising Division (NAD)’s Influencer Trust Index and CISR’s Institute for Responsible Influence. Learn more: https://lnkd.in/ekabDu3M Panelists: Po Yi, Manatt, Phelps & Phillips, LLP Jennifer Santos, Center for Industry Self-Regulation (CISR) Bazsi Takacs, DICK'S Sporting Goods Patrick Venetucci, IZEA
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BBB National Programs reposted this
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. Learn more at BBB National Programs’ truth in advertising law resource center: https://hubs.la/Q03QNP3Q0
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BBB National Programs’ Divya Sridhar, Ph.D., VP Global Privacy Division, will speak at the Association of National Advertisers Masters of Advertising Law Conference on the panel Protecting Consumer Privacy While Building Your Brand. The session will explore the privacy challenges facing brand marketers today and how the DAA's self-regulatory program and tools are helping companies address those issues while strengthening their businesses and their brands. Learn more: https://lnkd.in/gpQU5Bed Panelists: Luigi Mastria, Digital Advertising Alliance Kevin Jones, SC Johnson Michael Signorelli, Venable LLP Divya Sridhar, Ph.D., BBB National Programs
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As generative AI becomes part of everyday life, parents face new challenges in helping children navigate the digital world. Our new guide, Smart Choices: A Parents’ Guide to Navigating the Risks of Generative AI, offers practical steps families can take to promote safe, informed, and balanced technology use at home. The guide is part of the Generative AI & Kids Risk Matrix, a set of realistic, actionable considerations and best practices to help companies identify and mitigate AI-related risks specific to children. Download here: https://lnkd.in/eyTNbhq6
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BBB National Programs reposted this
Through our Data Privacy Framework (DPF) services, we help businesses align with EU, UK, and Swiss data transfer requirements, ensuring compliance and demonstrating commitment to privacy. Our independent dispute resolution and compliance support make it easier to navigate international data protection standards. Get started today: https://lnkd.in/eNsTZ2Es
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At the Association for National Advertiser’s Masters of Advertising Law Conference, BBB National Programs’ Phyllis Hurwitz Marcus, VP National Advertising Division (NAD), will join the session “Leadership Changes at the FTC and NAD” to cover some of the important advertising issues and considerations that should be front of mind for 2026 and beyond. Learn more: https://lnkd.in/gpQU5Bed Panelists: Amy Ralph Mudge, BakerHostetler Daniel Kaufman, BakerHostetler Phyllis Hurwitz Marcus, BBB National Programs The Honorable Melissa Holyoak, Federal Trade Commission
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BBB National Programs reposted this
As artificial intelligence rapidly transforms the way that children play, learn, and engage online, BBB National Programs' Generative AI & Kids: A Risk Matrix for Brands & Policymakers and AI Age Tools Unmasked webinar offer practical guidance on safe and ethical AI practices. At the Kids Industry Connect, these discussions will continue. Join industry leaders from across the toy, gaming, entertainment, food & beverage, streaming, and adtech sectors to explore how AI is transforming the industry and how to navigate these shifts responsibly. Learn more and register for the Summit: https://lnkd.in/gu6i9KZi Download the Generative AI & Kids Risk Matrix: https://lnkd.in/eyTNbhq6 Watch the AI Age Tools Unmasked webinar: https://lnkd.in/es2u_b9y
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BBB National Programs reposted this
The Center for Industry Self-Regulation is accepting abstracts for its 2025 Call for Papers on Industry Self-Regulation. We invite scholars in law, policy, business, marketing, economics, and related disciplines to submit abstracts exploring the past, present, or future of industry self-regulation. Selected submissions will receive $10,000 in research funding and be featured in CISR publications and programming throughout 2026. Abstracts are due by November 17, 2025. Learn more: https://lnkd.in/esngqw2N