BBB National Programs reposted this
I am grateful to the Korea Advertising Review Board for inviting me and other International Council for Advertising Self-Regulation (ICAS) representatives to Seoul to speak at the KARB AI and Advertising Self-Regulation conference. It was an exciting and inspiring two days of hearing how ad self-regulatory bodies are meeting the AI moment. BBB National Programs
What a wonderful two days in Seoul! 🇰🇷 We were thrilled to be part of the Korea Advertising Review Board (KARB)'s international conference on AI and Advertising Self-Regulation, which brought together experts from Korea and around the world to explore so many of the questions that matter for the future of advertising self-regulation in the AI era. From proactive and AI-enabled advertising monitoring to the role of global platforms, cross-border advertising, international cooperation and the relationship between self-regulation and public regulation, the discussions showed both the scale of the changes ahead and the important role self-regulation can play in navigating them. We were very proud to contribute, together with our President Hilary Souter CNZM, our Director General Sibylle Stanciu-Loeckx, and so many colleagues from across the ICAS community. A huge thank you to KARB for bringing us all together and for the incredibly warm welcome and hospitality in Seoul. A big thank you to all the speakers and participants who shared their experiences, ideas and perspectives so openly: President of KARB: Youngljin Nam, Secretary General of KARB: Pyeon DoJun, Director General of the Korea Fair Trade Commission: Jeong Boreum, Hilary Souter CNZM, Guy Parker, Mary Engle, Charo Fernando, Otto van der Harst, Adam Davison, Manisha Kapoor and Tudor M. Manda. A special thanks also Choon-Mo Lee, Director of KARB and his team for the great conference. We leave Seoul inspired and very much looking forward to continuing and deepening our collaboration with KARB and our colleagues across the Asia-Pacific region. #AdvertisingSelfRegulation #ResponsibleAdvertising #AI #ConsumerTrust #ICAS #KARB #Korea #Advertising
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