The right data partner can help fuel campaign relevance and success at scale. #ad Read more from our Publishing Partner, Dun & Bradstreet. https://lnkd.in/gtVp36aG
About us
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
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685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
Updates
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This week, Agency Brief has the scoop on Raymour & Flanigan’s media review, plus a look at Slap Global’s tongue-in-cheek hiring announcement. Want to be included in a future edition? Reach out to Ewan Larkin and Brian Bonilla for consideration.
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A cloud of uncertainty has loomed over pharmaceutical advertisers as Health and Human Services Secretary Robert F. Kennedy Jr. and President Donald Trump have taken an aggressive stance on increasing regulations for pharma ads, even suggesting a total ban in past rhetoric. The conversation has been ongoing for over a year, but recent crackdowns from the FDA have put into perspective how marketers might respond to claims of misleading consumers. On this episode of Ad Age Insider, Editor-at-Large Jack Neff explains the state of the potential ban, what creative elements have been targeted by FDA claims and why the industry has been quiet about potential disruption. 🎧 Listen to the full episode with Parker Herren: https://lnkd.in/gymWEQdt
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WEBTOON Entertainment returned to New York Comic Con with its biggest appearance to date, featuring informative panels, major announcements and fan exclusives. #ad Read more from our Publishing Partner, Webtoon. https://lnkd.in/gzp7Ypqn
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This custom interactive report from Ad Age Studio 30 and Amazon Ads, "Video empowers advertisers to engage consumers across the funnel,” shows how brands can leverage video to connect with audiences at every stage. #ad Check out the full report today to learn how video drives deeper engagement, stronger recall and measurable results. https://lnkd.in/g-miJnAt
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The rise of conversational AI signals advertising’s interactive audio future, with voice reshaping how we communicate and how brands must advertise. #ad Read more from our Publishing Partner, IAB. https://lnkd.in/gWtG5kAb
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An exploration of sports as culture, the growth of NIL and the strategies brands need to connect with the next generation. #ad To learn more, download this white paper today! Made possible by The Goat Agency. https://lnkd.in/ge2gWD_a
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As audiences seek cost-effective entertainment, free ad-supported streaming TV (FAST) is becoming a household staple. Amazon’s FAST offering delivers premium content and highly engaged viewers. #ad Read more from our Publishing Partner, Amazon Ads. https://lnkd.in/g7erfZ3k
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Discover how trusted audio creators—from radio hosts to podcasters—are driving brand performance. Join this conversation with Audacy's Jennifer Nelson, Jeff Sottolano, Moira Curran and Ad Age to explore how authenticity, alignment and audio innovation are transforming campaign. #ad Register today! Made possible by Audacy. https://lnkd.in/g_3r-85T
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