AccountInsight (the B2B DSP)

🚀 Meet AccountInsight at #DMEXCO2025 — let’s make B2B advertising work better, not harder. Why talk to us? We help B2B brands reach the right accounts with precision and measurable impact across complex buying journeys and you need a DSP built for that reality: -> True account precision: target and optimise at the company level, not just cookies. ->Actionable transparency: see which accounts were reached, engaged, and progressing. -> Outcomes, not noise: from quality reach to pipeline impact, aligned with your ABM strategy. At #DMEXCO2025, we’re excited to reconnect with customers and partners, explore the latest B2B advertising trends, and spark new conversations. 📩 Will you be at #DMEXCO2025? Message Harald Petry here on LinkedIn or come say hi in Cologne — let’s talk about how your B2B advertising can perform better with AccountInsight. #B2BMarketing #AccountBasedMarketing #Advertising #B2BDSP #DMEXCO2025

Writing for IAB UK, our COO Toni Chumillas highlights what makes B2B advertising fundamentally different. In B2B, relevance comes first. It’s not about reach for the sake of it — it’s about reaching the right people at the right companies, especially those in-market or influencing the buying decision. That’s why company-level signals, firmographics, and intent data are essential. These insights can’t be reverse-engineered from consumer data — they require purpose-built infrastructure tailored to B2B dynamics. https://lnkd.in/dD8b2aaQ

You don’t need more tactics for effective B2B marketing. You need a strategy that aligns brand visibility with real business outcomes – and you need partners who can execute on this vision. That’s exactly where AccountInsight fits is. https://lnkd.in/dFvBfDqd

Ad verification in B2B isn’t a checkbox—it’s a necessity. 🎯 Fraud, ID spoofing, and shady websites still plague digital advertising, and generic verification tools often fall short. In B2B, where precision is key, you need a multi-layered approach to ensure your ads reach real decision-makers—not bots. At AccountInsight, we take this seriously. Our strategy goes beyond basic verification to uphold data integrity, brand safety, and real impact. Because in B2B, trust isn’t optional—it’s everything. 🚀 hashtag #B2BMarketing hashtag #AdVerification hashtag #BrandSafety https://lnkd.in/dCS6dJsa

You could have enough confetti for a summer of weddings with all the documents talking about the changes in B2B digital advertising. But here’s the thing: it’s not just about running ads anymore—it’s about building a digital brand that connects with the right people at the right time. https://lnkd.in/dCMNDcA2  

All good DSPs have their strengths, but each specialist DSP brings something unique. In B2B advertising, especially when selling complex solutions, it’s key to tailor strategies that speak directly to decision-makers. AccountInsight’s B2B DSP is a great example of how a specialized tool can make a real impact. By applying the five principles of growth in B2B marketing, display ads can do more than just raise awareness—they can drive real engagement and conversions. https://lnkd.in/dajNUu4Z

What’s not to like about a REALLY high CTR? It sounds ideal… until you start asking deeper questions. A few months ago, during a customer review, I learned they’d shifted some budget to a competitor’s solution, with impressive CTR numbers. But as the conversation unfolded, some red flags emerged . The competitor’s solution, while delivering higher CTRs, operated outside the Transparency and Consent Framework (TCF), blocked third-party audit pixels critical for viewability and brand safety verification, didn’t integrate with major SSPs, and made click audits impossible due to “technical restrictions.” Essentially, they were grading their own work and achieving remarkable (yet unaudited) results. Our customer eventually saw through this, realigning with us for the transparency and verification they prioritize. Looking ahead to 2025, I expect this customer—and many others—will be asking a lot more questions, which is good news. Customers who value quality metrics, transparency, and third-party measurement as much as we do are set to win in the long run. As for others, well… sometimes marketing looks more like a gamble than a strategy.

Looking to drive revenue growth, attract new clients, or enhance client retention? Expand your B2B strategy with AccountInsight and partner with a trusted leader in the B2B media sector. Leverage our award-winning DSP to take your B2B marketing to new heights.