NEWS
Below are the latest news and events from Learfield and our affiliates.
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Wisconsin Athletics & Learfield Launch Badger Athlete Partners
Learfield Announces Mike Corkish as General Manager of Big Sky Sports Properties
Houston Athletics, LLH Healthcare Announce Indoor Track Naming Rights Partnership
Seton Hall Athletics and Jersey Girl Brewing Announce Release of Pirates Gold, the First Official Craft Beer of the Pirates
UNLV and Learfield Name Acesso Biologics as First Official Jersey Patch Partner
Washington Huskies Host Oregon Ducks in 118th Playing of Historic Rivalry Game, now Presented by Facebook
Longtime Rivals Mississippi State and Ole Miss Clash in the 122nd Egg Bowl, presented by Facebook
Texas Tech Athletics Announces New Corporate Partnerships Unit
JLab Tips Off Basketball Season with New NIL Playmaker Roster Featuring Top Men’s and Women’s College Programs
Anheuser-Busch Expands Sponsorship of The University of Texas Athletics
East Texas A&M Team Up with Learfield College Rodeo
AB Jets Named Official & Exclusive Private Aviation Partner of The Memphis Tigers
Learfield and the Alumni Association of the University of Michigan Announce Sponsorship and Advertising Partnership
Wyoming Announces Ramos Law as First On-Field Logo Sponsor at War Memorial Stadium
Cal Athletics ExpanLearfield NIL Impact Services with Addition of Dedicated Content Producer
University of Vermont Athletics and Learfield Announce 10-Year Partnership Renewal with Expanded Integrated Services
Iowa Athletics and Learfield Expand NIL Program to Drive Continued Growth
Providence College & Newport Craft Brewing & Distilling Company Launch Friar American Golden Ale
Seton Hall Athletics Announces Multi-Year Partnership with The MC Hotel
Mizzou Unveils Central Bank, Mpix Logos on Mizzou Arena Court
Army West Point Athletics and Learfield Commit to 10-Year Renewal of Multimedia Rights Partnership
Uber and Learfield Partner to Elevate the College Sports Experience
St. John’s Red Storm adds Starr as a New Proud Sponsor
Army West Point Athletics and RIVET Establish Strategic Partnership for 2025-26 Athletics Season
Milwaukee Athletics and Bank Five Nine Strengthen Partnership with On-Court Branding at UW-Milwaukee Panther Arena
Memphis Athletics Names LLH Healthcare the Official Employee Benefit Partner of the Tigers
University of Texas Athletics Introduces Innovative “Texas & Os” Talk Show Featuring Longhorn Student-Athletes
Air Force Athletics expands partnership with USAA to include on-field branding in Falcon Stadium
University of Iowa Athletics Department Extends Relationship with John Deere, Adds Logo to Duke Slater Field
University of Georgia and Delta Air Lines Announce New Field Logo Partnership for Remainder of 2025 Season
Buffalo Athletics and UMass Athletics Announce Milton CAT as Presenting Sponsor of the Newly Coined Flagship Cup Rivalry Series
Regions Bank Named Champion Sponsor of Alabama Athletics, Extending Decades-Long Relationship
Learfield, Ole Miss Athletics, and Mississippi Sports Medicine Renew Longtime Partnership
Iowa State and Learfield Enter New Era of College Athletics with Partnership Extension Through 2038
Oregon Athletics to Enhance NIL Program with the Addition of Learfield Impact NIL Positions
Southern Illinois Athletics Names SI Roofing & Siding an Official Partner of Saluki Football and the First On-Field Logo Sponsor at Saluki Stadium
Bryan Meadows Returns to Cal Bears Sports Properties as General Manager
Michigan Athletics and Learfield Studios Bring Wolverine Men’s Basketball to Michigan Made Digital Content Collection
Wyoming Athletics and Dairy MAX Announce New Campaign Featuring the First NIL Partnership with a Live Dairy Cow
Twelve University of Wisconsin Student-Athletes to Participate in Year Three of Exact Sciences NIL Program
Alabama Crimson Tide Selects Arctic Wolf as Official Cybersecurity Partner
Purple Wave Announces Multi-Year Partnership Supporting K-State Athletics and K-State Rodeo
Valvoline Inc. Partners with College Athletes to Raise Awareness about the Importance of Mental Health
UW Health Becomes the Official Title Sponsor for Badgers Women’s Sports
Colorado State and Toyota Announce Transformative Expansion of 40-Plus Year Partnership
Learfield Announces Jake Baldini as General Manager of UNC Greensboro Sports Properties
Wisconsin Athletics Hall of Fame Inducts Matt Lepay – The Voice of the Badgers
Idaho State University Athletics and Portneuf Medical Center Ink Five-Year On-Field and On-Court Logo Sponsorship Across Football and Basketball
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