October 2, 2025
OpenAI and News
Virtual
INMA and OpenAI are launching a partnership to support news media companies worldwide in exploring how AI can enhance journalism and operations through education, knowledge sharing, and access to tools for hands-on experimentation.CLICK HERE TO REGISTER FOR FREE
October 30, 2025
How to Supercharge Reporting and Streamline Workflows with GenAI
Virtual
How leading news organisations are harnessing GenAI to supercharge reporting, streamline workflows, and unlock new products is the focus of this INMA & OpenAI Webinar. CLICK HERE TO REGISTER FOR FREE
November 20, 2025
How to Use GenAI for Research
Virtual
How two innovative news organisations are putting GenAI tools to do extensive research in the field and on the desk is the focus of this INMA and OpenAI Webinar. Reporters have been utilising these tools to delve into regulatory actions, court filings, and audits, while also identifying misinformation and triaging Freedom of Information Act (FOIA) requests. CLICK HERE TO REGISTER FOR FREE
January 21, 2026
How to Use GenAI for More Effective Advertising
Virtual
News media companies are increasingly utilising generative AI to enhance advertising targeting and media planning by converting campaign briefs into structured, actionable plans in minutes. Tools powered by LLMs help identify the right audience segments, optimise budget allocation across channels, and even suggest contextually relevant placements to maximise engagement and brand safety. This allows publishers and advertisers to streamline workflows, reduce manual effort, and deliver more personalised, data-driven campaigns at scale. CLICK HERE TO REGISTER FOR FREE
February 18, 2026
How to Use GenAI to Gather First-Party Data
Virtual
In the news media industry, generative AI is helping publishers gather and enrich first-party data by powering interactive tools such as personalised newsletters, quizzes, and chat-based recommendations. These AI-driven experiences encourage readers to share preferences and behaviours directly, creating deeper audience profiles without relying on third-party cookies. The result is more accurate, privacy-compliant data that fuels both editorial insights and more effective advertising strategies. CLICK HERE TO REGISTER FOR FREE
March 18, 2026
How to Use GenAI for Personalisation
Virtual
Generative AI is enabling news organisations to deliver highly personalised experiences by tailoring article recommendations, newsletters, and push alerts to individual reader interests. AI-driven tools can adjust tone, format, or depth, such as offering quick summaries for busy readers or in-depth explainers for those seeking more context. This personalisation not only boosts engagement but also helps strengthen reader loyalty and subscription growth. CLICK HERE TO REGISTER FOR FREE